| تعداد نشریات | 48 |
| تعداد شمارهها | 1,236 |
| تعداد مقالات | 10,631 |
| تعداد مشاهده مقاله | 21,624,491 |
| تعداد دریافت فایل اصل مقاله | 14,556,876 |
واکاوی محتوای ارتباطی معماری معاصر تبریز به مثابه رسانه | ||
| فصلنامه علمی پژوهش های بوم شناسی شهری | ||
| مقاله 1، دوره 16، شماره 3 (پیاپی 40)، مهر 1404، صفحه 1-22 اصل مقاله (1.5 M) | ||
| نوع مقاله: علمی-پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/grup.2024.71688.2868 | ||
| نویسندگان | ||
| علی پوراحمد قلعه جوق1؛ ناهیده رضائی2؛ فرزین حق پرست* 3 | ||
| 1دکتری، گروه معماری، دانشگاه هنر اسلامی تبریز، تبریز، ایران. | ||
| 2استادیار، گروه معماری، دانشگاه هنر اسلامی تبریز، تبریز، ایران. | ||
| 3استاد، گروه معماری، دانشگاه هنر اسلامی تبریز، تبریز، ایران. | ||
| چکیده | ||
| جایگاه قرارگیری معماری میان مبانی نظری رسانه و در عینحال کیفیت پاسخگویی آن به بخشی از نیازهای انسان در چارچوب رسانهای منجر به طرح مسئله این پژوهش شد که بهسوی فهم و تبیین نقشهای رسانهای در نمونههای معماری گام برمیدارد. هدف این مطالعه، اکتشاف محتوای ارتباطی، شرایط پیشین ارسال آن و اثرات رسانهای روی مخاطب در نمونههای معماری معاصر تبریز و همینطور تبیین مدلی از تحلیل محتوای ارتباطی (پیام) معماری بهعنوان رسانه است. ساختار روش با رویکرد ترکیبی، از نظر هدف بنیادی-تجربی و از نظر ماهیت و روش توصیفی-پیمایشی در مطالعه موردی است. در این بخش با روش تحلیل محتوا براساس مدل نظری ارائه شده توسط کریپندورف، و رایف و همکاران، ارتباط دریافتی مخاطبان ساختمانها روی هفت بنای معاصر تبریز بررسی شده و تحلیل مصاحبهها با حضور 115 شرکتکننده و سنجش روابط بهصورت کمی و کیفی انجام پذیرفت. در یافتههای پژوهش، محتوای ارتباطی معماری معاصر تبریز به سه دسته پیامهای نشانهای، پیامهای عملکردی و پیامهای محیطی طبقهبندی شد و مهمترین این پیامها «شکوه و صلابت» با 46 فراوانی، «نماد/برند برای شهر» با 36 فراوانی و «نمود تاریخ و قدمت» با 29 فراوانی که هر سه جزو پیامهای نشانهای بودند بهدست آمدند. در نهایت نیز با بهرهگیری از استراتژی تلفیقی (قیاسی و استقرایی)، مدل پایه نظری پژوهش ارتقاء یافته و مدل نهایی تحلیل محتوای ارتباطی (پیام) معماری معاصر تبریز بهعنوان رسانه معرفی گردید. | ||
| کلیدواژهها | ||
| رسانه؛ کیفیت رسانهای معماری؛ تحلیل محتوای ارتباطی؛ پیام معماری؛ معماری معاصر تبریز | ||
| عنوان مقاله [English] | ||
| Analyzing the Communication Content of Tabriz Contemporary Architecture as Media | ||
| نویسندگان [English] | ||
| Ali Pourahmad Ghalejough1؛ Nahideh REZAEI2؛ Farzin Haghparast3 | ||
| 1Ph.D, Department of Architecture, Tabriz Islamic Art University, Tabriz.Iran. | ||
| 2Assistant Professor, Department of Architecture, Tabriz Islamic Art University, Tabriz. Iran. | ||
| 3Professor, Department of Architecture , Department, Tabriz Islamic Art University, Tabriz. Iran. | ||
| چکیده [English] | ||
| The position of architecture among the theoretical foundations of media and its quality of responding to part of human needs within the media framework led to the problem of this research, which steps towards understanding and explaining the roles of media in architectural examples. The aim of this study at the macro level is to explore the communication content, antecedent conditions of sending it, and media effects on the audience in examples of contemporary architecture in Tabriz, as well as to craft a model for analysis of the communication content (message) of architecture as media. Methodologically, the research employs a mixed approach, combining fundamental experimental goals with a descriptive survey case study method. Utilizing content analysis based on the model introduced by Krippendorff, and Riffe et al., the study investigates audience perceptions of seven contemporary buildings in Tabriz. This involves both quantitative and qualitative analyses of interviews with 115 participants, examining the relationships between the buildings and their audiences. In the findings, the communication the content of Tabriz contemporary architecture was classified into three categories: symbolic messages, functional messages, and environmental messages. The most important of these messages are "glory and strength" with 46 instances, "symbol/brand for the city" with 36 instances, and "symbol of history and antiquity" with 29 instances, all three of which were symbolic messages. Finally, using an integrated strategy (deductive and inductive), the theoretical base model of the research was developed, the final communication content analysis (message) model of Tabriz contemporary architecture as media was introduced. | ||
| کلیدواژهها [English] | ||
| Media, Mediating Quality of Architecture, Communication Content Analysis, Architecture Message, Tabriz Contemporary Architecture | ||
| مراجع | ||
|
Abbas, Y. (2020). Architecture and its Double, The Expanded Medium of Architecture and Spatial Aeffect. Proceedings of the 4th International Congress on Ambiances, Alloaesthesia: Senses, Inventions, Worlds, 1, 226–231. (In Persian). DOI. 10.48537/hal-03220299 Anadol, R. (2020). Synaesthetic Architecture: A Building Dreams. Architectural Design, 90(3), 76–85. DOI.10.1002/ad.2572 Andreotti, L. (2005). Architecture as Media Event: Mario Sironi and the Exhibition of the Fascist Revolution. Published By: Alexandrine Press. Baudrillard, J., Nouvel, J., Bononno, R., & Hays, K. M. (2002). The singular objects of architecture. University of Minnesota Press Minneapolis. Bradac, J. J. (1989). Message Effects in Communication Science. Sage. Brennan, A. (2017). An Architecture for the Mind: OZ Magazine and the Technologies of the Counterculture. Design and Culture, 9(3), 317–335. DOI.10.1080/17547075.2017.1368828 Baudrillard, J. (2017). Pretense and pretense. Translation: Pirouz Izadi. Publisher: Sales Christmann, G., Knoblauch, H., & Löw, M. (2022). Introduction: Communicative constructions and the refiguration of spaces. In Communicative Constructions and the Refiguration of Spaces Routledge. Colomina, B. (1996). Privacy and Publicity: Modern Architecture as Mass Media. The MIT Press. Connolly-Ahern, C., Ahern, L.A., & Bortree, D.S. (2009). The Effectiveness of Stratified Constructed Week Sampling for Content Analysis of Electronic News Source Archives: AP Newswire, Business Wire, and PR Newswire. Journalism & Mass Communication Quarterly, 86(4), 862–883. DOI.10.1177/107769900908600409 Couldry, N., & McCarthy, A. (2004). MediaSpace: Place, scale and culture in a media age. Routledge. Environmental role consulting engineers (2013). Master plan of Tabriz, Vol.4, Knowing the city. Debray, R. (1999). What is Medology? Transl. by Martin Irvane of Regis Debray Qu’est-ce que la médiologie. Le Monde Diplomatique. Delitz, H. (2005). Architektur als Medium des Sozialen. Ein Vorschlag zur Neubegrundung der Architektursoziologie. Sociologia Internationalis, 43(1/2), 1. Dibaji, S. M.A., & Reismirzai, Z. (2012). Discussing the Philosophy of Media. Interdisciplinary Studies in Media and Culture, 1(2), 49-65. (In Persian). Di Mascio, D. (2021). Envisioning Architectural Narratives: Monograph of the 15th Biennial International Conference of the European Architectural Envisioning Association. 15th Biennial International Conference of the European Architectural Envisioning Association: Envisioning Architectural Narratives. Diamond, B. (2010). Safe speech: public space as a medium of democracy. Journal of Architectural Education, 64(1), 94–105. DOI.10.1111/j.1531-314X.2010.01103.x Gutzmer, A. (2018). Digital media reflexivities: The Axel Springer Campus in Berlin. International Journal of Cultural Studies, 21(1), 57–72. DOI.10.1177/1367877917704494 Gruter, Y. (2003). Aesthetics in architecture. Translator: Abdolreza Homayun and Jahanshah Pakzad. Publications of Shahid Beheshti University. Güzel, M. (2018). Istanbul: A landscape in-between virtual and real. A|Z ITU Journal of the Faculty of Architecture, 15(2), 61–68. DOI.10.5505/itujfa.2018.42103 Hepp, A. (2022). 4 Digital media, data infrastructures, and space. Communicative Constructions and the Refiguration of Spaces. Hester, J. B., & Dougall, E. (2007). The efficiency of constructed week sampling for content analysis of online news. Journalism & Mass Communication Quarterly, 84(4), 811–824. DOI.10.1177/107769900708400410 https://iran-stvc.ir/ostan-azerbaijan-sharqi Javidmehr, M. & Iqbali, S.E. (2022), The role of the media in the physical evolution of contemporary Iranian architecture (from 1903 AH until today). PhD thesis in architecture, Imam Khomeini International University. (In Persian). Ketabollahi K, Mirgholami M, Shahbazi Y. Rethinking the Concept of Biological Health of the Contemporary Iranian-Islamic Neighborhood in the Post-Corona Era. CIAUJ, 7 (2) :77-98. (In Persian). DIR. 20.1001.1.27169758.1401.7.2.5.7 Koolhaas, R., & Brendan, M. (2004). Content: Triumph of Realization. Taschen. Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications. Krippendorff, K., & Bock, A. M. (2009). The content analysis reader. Sage. Laurie, M. (1975). Introduction to landscape architecture. American Elsevier Pub. Co. Lavin, S. (2009). Kissing Architecture: Super Disciplinarity And Confounding Mediums. Published: Anyone Corporation Lavin, S. (2011). Kissing architecture. In Kissing Architecture. Princeton University Press. Lawlor, A. (2014). Understanding public policy through mass media. Lefebvre, H. (1974). The production of space (Trans D. Nicholson-Smith, 1991). Blackwell, Oxford. Leszczynski, A., & Elwood, S. (2022). Glitch epistemologies for computational cities. Dialogues in Human Geography, 361–378. DOI.10.1177/20438206221075714 Loeb, C., & Luescher, A. (2016). Cultural memory after the fall of the Berlin Wall: The case of Checkpoint Charlie. Building Walls and Dissolving Borders: The Challenges of Alterity, Community and Securitizing Space. Lyu, F. (2019). Architecture as spatial storytelling: Mediating human knowledge of the world, humans and architecture. Frontiers of Architectural Research, 8(3), 275–283. DOI.10.1016/j.foar.2019.05.002 Manovich, L. (2002). The language of new media. MIT press. Manovich, L. (2013). Software takes command.Vol. 5. A&C Black. McLuhan, M. (1994). Understanding media: The extensions of man. MIT press. McLuhan, M., & Fiore, Q. (2001). The Medium is the Message. In Gingko Press. McQuire, S. (2008). The media city: Media, architecture and urban space. Sage. Mosetti, A. (2020). Recognizing the Scenic Value of the City: Ephemeral Architecture as a Medium to Regenerate Urban Memories. European Journal of Creative Practices in Cities and Landscapes, 3(1), 33–52. DOI.10.6092/issn.2612-0496/10129 Mumford, L. (1961). The city in history: Its origins, its transformations, and its prospects, Houghton Mifflin Harcourt. Munhall, P. (2012). Nursing research. Jones & Bartlett Learning. Oliver, M.B., & Krakowiak, K.M. (2009). Individual differences in media effects. In Media Effects. Routledge. Payedar Ardakani, P., & Zolfagharzadeh, H. (2021). Comparative study of definitions, functions, and elements of “media” to examine the role of “architecture” as a “media”. Journal of Iranian Architecture & Urbanism(JIAU), 12(2), 25-41. (In Persian). DOI. 10.30475/isau.2020.198214.1279 Pearson, L.C. (2020). A machine for playing in: Exploring the videogame as a medium for architectural design. Design Studies, 66, 114–143. DOI.10.1016/j.destud.2019.11.005 Reimer, B. & Gibbins, J.A. (2001). The politics of postmodernity. Translator: Mansour Ansari, Tehran: Publishing: Gameh No. Riffe, D., Aust, C.F., & Lacy, S.R. (1993). The effectiveness of random, consecutive day and constructed week sampling in newspaper content analysis. Journalism Quarterly, 70(1), 133–139. DOI.10.1177/107769909307000115 Riffe, D., Lacy, S., Watson, B.R., & Fico, F. (2019). Analyzing media messages: Using quantitative content analysis in research. Routledge. Rodeš, S. (2021). Examining an Architecture of Image: OMA’s CCTV Headquarters. Architecture and Culture, 9(4), 658–673. DOI.10.1080/20507828.2021.1927601 Sandbothe, M. (2005). Pragmatic Media Philosophy. On-Line Publica. Shrum, L.J. (2002). Media consumption and perceptions of social reality: Effects and underlying processes. Lawrence Erlbaum Associates Publishers. Speranza, P. (2016). Time as a Medium: Early Work of Miralles. Architectural Design, 86(1), 60–65. Tajik, M. (2008). Media and crisis in the era of hyperreality (with emphasis on identity crisis). Communication Research, 15(56), 69-95. (In Persian). DOI. 10.22082/cr.2008.23964 URL1: www.google image.com. Van Damme, S., Leinfelder, H., & Uyttenhove, P. (2013). Landscape as a medium for integration in design practice: The case of Flanders, Belgium. European Planning Studies, 21(8), 1128–1152. DOI.10.1080/09654313.2012.722938 von Fischer, S., & Touloumi, O. (2018). Sound modernities: histories of media and modern architecture. The Journal of Architecture, 23(6), 873–880. Wisnik, G. (2016). Where to for Brazil’s Cities? Citizen Empowerment or Global Marketing? Architectural Design, 86(3), 20–27. DOI.10.1002/ad.2042 Zilberman, N. (2019). On Display: The Strategy of ‘Flattening’ in the Selfie Museum and its Relevance for Architecture. FOOTPRINT, 13(2), 119–136. DOI.10.7480/footprint.13.2.3406 Zorzetto, A., Padura, A. B., & Huelva, M. M. (2020). Ephemeral architecture as medium for regenerating the historical city. The case of Venice. In Heritage 2020. Proceedings of the 7th International Conference on Heritage and Sustainable Development (pp. 717-723). Barcelos, Portugal: Green Lines Institute for Sustainable Development. DOI.10.3846/jau.2022.17078 | ||
|
آمار تعداد مشاهده مقاله: 462 تعداد دریافت فایل اصل مقاله: 175 |
||