نقش ارتباطات بازاریابی یکپارچه در توسعه ورزش همگانی

Adousi, A., Farhangi, A. A., Hasangholipour, A. A. & Najafbeigi, R. (2021). Developing a Model for the Impact of Media on the Quality and Variety of services Regarding Integrated Marketing Communication in Sepah Bank. Journal of Business Management, 13(3), 845-860, (In Persian). https://doi.org/10.22059/jibm.2021.102144.1299

Amir Tash, A. R., Maleki, S., Afsharian, J. (2015). Designing a Relationship Marketing Communication Model and Loyalty for Public Pool Customers in Tehran. Organizational Behavior Management Studies in Sports, Volume 2, Number 8, pp. 109-116 (In Persian). https://dorl.net/dor/20.1001.1.25384023.1394.2.4.10.8

Aprile, R., Nicoliello, M., Durst, S. (2022). Framing intellectual capital for elite athletes. Journal of Intellectual Capital, 23 (7), 1-17. Bose, I., & Chen, X. (2009). Quantitative models for direct marketing: A review from systems perspective. European Journal of Operational Research, 195, 1–16. https://doi.org/10.1016/j.ejor.2008.04.006

Camilleri M.A. (2018) Integrated Marketing Communications.In: Travel Marketing, Tourism Economics and the Airline Product.Tourism, Hospitality & Event Management, 85-103.

Csikósová, A., Antošová, M., & Čulková, K. (2014).Strategy in Direct and Interactive Marketing and Integrated Marketing Communications. Procedia - Social and Behavioral Sciences, 116, 1615–1619. http://dx.doi.org/10.1016/j.sbspro.2014.01.444

Damien Whitburn, Adam Karg and Paul Turner. (2019). The Effect of Digital Integrated Marketing Communications on Not-for-Profit Sport Consumption Behaviors in Journal of Sport Management, 417–434. https://doi.org/10.1123/jsm.2019-0306

Whitburn, D., Karg, A., & Turner, P. (2020). The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors. Journal of sport management, 34(5), 417-434. https://doi.org/10.1123/jsm.2019-0306

Esteban, L., & Hernández, J. M. (2017). Direct advertising and opt-in provisions: Policy and market implications. Information Economics and Policy, 39, 15-25. https://doi.org/10.1016/j.infoecopol.2017.01.001

Estiri, M., Aghazadeh, H., Rayej, H., & Raoufi, T. (2010). A survey of marketing barriers of sport institutions in Iran. Business Strategy Series, 11(3), 169-176. (In Persian). http://dx.doi.org/10.1108/17515631011043831

Farahani, A., & Ghorbani Ghafarakhi, L. (2017). Sports Marketing Management. Tehran, Payam Noor University Publications, second edition, 277 (In Persian). https://doi.org/10.30473/jsm.2022.64981.1651

Farhangi, A. A., Mirzaei, M. (2015). Integrated marketing communications. Tehran, Mehraban Book Publishing, first edition, 208 (In Persian).  

Heydari, M., Saberi, A., Kargar, Gh. A. (2015). Meta-analysis of studies on the factors and strategies of attracting people for the development of public sports (In Persian).

Izadparast, Leila (2018). A test of the relationship model of integrated marketing communication and the buying behavior of consumers of sports books in Iran. Doctoral dissertation in the field of sports management, Faculty of Physical Education and Sports Sciences, Islamic Azad University (In Persian).

Jahankhah, J. (2017). The effect of integrated marketing communications on consumer buying behavior. Master Thesis in Business Management, Islamic Azad University (In Persian).

Jamaat, Kh., Shabani Bahar, Gh., Guderzi, M., Henry, H. (2016). Consumer behavior model of public sports based on the mix of marketing, environmental and psychological factors, Contemporary Researches in Sports Management, 7(34), (In Persian).

Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers' purchase intention. Journal of Business Research, 94, 378-387. https://doi.org/10.1016/j.jbusres.2017.12.047

Kashker, S., Ghasemi, H., Commercial, F. (2016). Sports marketing management. Science and Movement Publications, Tehran, third round, 464. (In Persian).

Kim, Y. A., Song, H. S., & Kim, S. H. (2009). A new marketing strategy map for direct marketing. Knowledge-Based Systems, 22(5), 327-335. https://doi.org/10.1016/j.knosys.2009.02.013

Lassnig, M., Müller, J. M., Klieber, K., Zeisler, A., & Schirl, M. (2022). A digital readiness check for the evaluation of supply chain aspects and company size for Industry 4.0. Journal of Manufacturing Technology Management, 33(9), 1-18. https://doi.org/10.1108/JMTM-10-2020-0382

Ledro, C., Nosella, A., & Vinelli, A. (2022). Artificial intelligence in customer relationship management: literature review and future research directions. Journal of Business & Industrial Marketing, 37(13), 48-63. https://doi.org/10.1108/JBIM-07-2021-0332

Ledro, C., Nosella, A., & Vinelli, A. (2022). Artificial intelligence in customer relationship management: literature review and future research directions. Journal of Business & Industrial Marketing, 37(13), 48-63. https://doi.org/10.1108/JBIM-07-2021-0332

Mallin, M. (2016). Developing proactive salespeople – a study and recommendations for sales management. Development and Learning in Organizations: An International Journal, 30(4), 9–12. http://dx.doi.org/10.1108/DLO-10-2015-0084

Mansouri, H., Sadeghi Boroujerdi, S., Polonsky, M., Husin, M. M., & Seydi, M. (2022). Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs. New England Journal of Entrepreneurship, 25(2), 103-120. (In Persian). https://doi.org/10.1108/NEJE-12-2020-0055

Moradi, M., Rezaei Sufi, M., & Ghasemi, H. (2021) Identify the factors affecting the development of public sports law enforcement through integrated marketing communications, Quarterly Management on Police Training, 53(11), 34- 526 (In Persian). https://doi.org/10.22089/res.2022.12029.2219

Palazzo, M., & Vollero, A. (2022). A systematic literature review of food sustainable supply chain management (FSSCM): building blocks and research trends. The TQM Journal, 34(7), 54-72. http://dx.doi.org/10.1108/TQM-10-2021-0300

Powers, T. L., Jennings, J. A. C., & DeCarlo, T. E. (2014). An assessment of needed sales management skills. Journal of Personal Selling & Sales Management, 34(3), 206-222. https://doi.org/10.1080/08853134.2014.890900

Ramezani, A., Hamidi, M., & Khabiri, M. (2021). An Investigation of the Psychometric Indices of the Integrated Marketing Communications Questionnaire in Iran Football Professional League Clubs. Sport management journal, 13(1), 47-66. (In Persian) https://doi.org/10.22059/jsm.2021.135781.1511

Razavi, S. M. H., & Niazi, B. D. (2014). Designing and formulating a strategy for the development of public sports in Mashhad using a scientific perspective. Journal of Applied Research in Sports Management, 3(9), 49-60. (In Persian). https://dorl.net/dor/20.1001.1.23455551.1393.3.1.4.5

Siyahtgar, M. (2012). Investigating the effect of using the dimensions of integrated marketing communication tools on the development and sale of Pasargad life insurance and savings from the perspective of life insurance and savings marketers. Master Thesis in Executive Management, University of Isfahan (In Persian).

Sangeetha, V.M., Rajamannar, K., Uma Devi, A. (2017). Impact of Integrated Marketing Communication on Consumers Buying Behaviour. International Journal of Science Technology and Management, 6(2), 36-45. http://dx.doi.org/10.31384/jisrmsse/2013.11.1.2

Seyed Ameri, M. H., & Jamie, F. (2014). Explaining the effective factors in people's tendency to public and championship sports with an emphasis on the role of mass media from the perspective of physical education experts in Kurdistan Province. Volume, 3, 61-72. (In Persian). https://dorl.net/dor/20.1001.1.23455551.1393.3.1.5.6

Sheikholeslami, H. (2017). Thinking through translation: Translators, publishers, and the formation of publics in contemporary Iran (Doctoral dissertation, Yale University). (In Persian).

Sheikh Ismaili, S., Molaei, S. (2014). Evaluating the effects of integrated marketing communications on brand equity; with the role of the company's mental image and brand performance. Journal of Modern Marketing Research, 33-54. (In Persian).

Varmus, M., & Kubina, M. (2015). Innovative Approaches to Creation of Marketing Communications for Sports Clubs.Procedia Economics and Finance, 26, 12–16. https://doi.org/10.1016/S2212-5671(15)00794-7

Zhou, F. (2022). [Retracted] Sports Economic Mining Algorithm Based on Association Analysis and Big Data Model. Computational Intelligence and Neuroscience, 2022(1), 1518202. https://doi.org/10.1155/2022/1518202

Van Zoonen, W., Treem, J. W., & Sivunen, A. (2022). An analysis of fear factors predicting enterprise social media use in an era of communication visibility. Internet Research, 32(7), 354-375. https://doi.org/10.1108/INTR-05-2021-0341