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تأثیر رسانههای اجتماعی در افشای فساد ورزشی: فرصتها و چالشها | ||
| مدیریت ارتباطات در رسانه های ورزشی | ||
| مقاله 8، دوره 13، شماره 1 - شماره پیاپی 49، آبان 1404، صفحه 121-136 اصل مقاله (943.13 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/jsm.2025.73316.1940 | ||
| نویسندگان | ||
| جلال رستمی1؛ لیلا قربانی قهفرخی* 2؛ ابوالفضل فراهانی3 | ||
| 1دکتری، گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران. | ||
| 2دانشیار گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران | ||
| 3استاد گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران | ||
| چکیده | ||
| تحقیق حاضر باهدف بررسی تأثیر رسانههای اجتماعی در افشای فساد ورزشی و شناسایی فرصتها و چالشهای مرتبط با این موضوع انجام شد. این پژوهش از نوع کیفی بوده و با استفاده از روش مطالعه موردی چندگانه صورت گرفت. جامعه آماری شامل خبرنگاران ورزشی، فعالان رسانههای اجتماعی، کارشناسان رسانه ورزشی، مدیران ورزشی و اساتید دانشگاه بود که در موضوع افشای فساد ورزشی از طریق رسانههای اجتماعی تجربه و مشارکت داشتند. نمونهگیری به روش هدفمند انجام شد و درنهایت ۱۸ نفر از این افراد بهعنوان مشارکتکننده انتخاب شدند. دادهها از طریق مصاحبههای نیمهساختاریافته و تحلیل محتوای کیفی پستها و مطالب منتشرشده در رسانههای اجتماعی مانند توییتر، اینستاگرام و تلگرام گردآوری و با استفاده از تحلیل مضمون تجزیهوتحلیل شدند. یافتههای پژوهش نشان داد که رسانههای اجتماعی فرصتهایی مانند دسترسی سریع به اطلاعات، انتشار مستندات بدون واسطه، الزام مسئولان به پاسخگویی، ایجاد شبکههای همکاری برای افشاگری، افزایش نظارت مردمی و بازسازی اعتماد عمومی را فراهم میکنند. این فرصتها سبب کاهش قدرت پنهانکاری متخلفان و تشویق افراد به مشارکت در مبارزه با فساد میشوند. در مقابل، چالشهایی مانند پیگردهای قانونی، تهدیدهای امنیتی، انتشار اطلاعات جعلی، فشارهای روانی بر افشاگران، ضعف امنیت پلتفرمها و مقاومتهای فرهنگی میتواند اثربخشی افشاگریها را محدود کند و پیامدهایی منفی برای افشاگران به همراه داشته باشد. درنتیجه، رسانههای اجتماعی باوجود چالشهای متعدد، بهعنوان ابزاری مؤثر برای افشای فساد ورزشی و ارتقاء شفافیت شناخته میشوند. | ||
| کلیدواژهها | ||
| شفافیت؛ افشاگران؛ سواد رسانهای؛ اینستاگرام | ||
| عنوان مقاله [English] | ||
| The Impact of Social Media on Sports Corruption Disclosure: Opportunities and Challenges | ||
| نویسندگان [English] | ||
| Jalal Rostami1؛ Leila Ghorbani Ghahfarokhi2؛ Abolfazl Farahani3 | ||
| 1Ph.D. Student, Department of Sports Management, Payame Noor University, Tehran, Iran. | ||
| 2Associate Professor, Department of Sports Management, Payam Noor University, Tehran, Iran | ||
| 3Professor, Department of Sports Management Department, Payame Noor University, Tehran, Iran. | ||
| چکیده [English] | ||
| The present study aims to investigate the impact of social media on sports corruption disclosure and identify the opportunities and challenges related to this issue. This research is qualitative and was conducted using a multiple-case study approach. The statistical population included sports journalists, social media activists, sports media experts, sports managers, and university professors who had experience and involvement in exposing sports corruption through social media. Purposeful sampling was conducted and finally, 18 individuals were selected as participants until theoretical saturation was reached. Data were collected through semi-structured interviews and qualitative content analysis of posts and content published on social media platforms such as Twitter, Instagram, and Telegram. Thematic analysis was used to interpret the data. The findings of this study showed that social media provides opportunities such as quick access to information, direct publication of documents, compelling officials to be accountable, creating collaborative networks for whistleblowing, increasing public oversight, and rebuilding public trust. These opportunities reduce the power of concealment by offenders and encourage individuals to participate in combating corruption. However, challenges such as legal prosecutions, security threats, dissemination of false information, and psychological pressure on whistleblowers, poor platform security, and cultural resistance may limit the effectiveness of disclosures and have negative consequences for whistleblowers. As a result, despite numerous challenges, social media is recognized as an effective tool for exposing sports corruption and promoting transparency. | ||
| کلیدواژهها [English] | ||
| Transparency, Whistleblowers, Media Literacy, Instagram | ||
| مراجع | ||
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