مدل‌سازی تأثیر ارتباطات یکپارچه بازاریابی بر شکل‌گیری تصویر مطلوب از باشگاه‌های والیبال با نقش میانجی رسانه‌های اجتماعی

Al-Fakeh, F. A. A., Al-Shaikh, M. S., Al-Hawary, S. I. S., Mohammad, L. S., Singh, D., Mohammad, A. A. S., ... & Al-Safadi, M. H. (2023). The Impact of Integrated Marketing Communications Tools on Achieving Competitive Advantage in Jordanian Universities. In Emerging Trends and Innovation in Business and Finance (pp. 149-165). Singapore: Springer Nature Singapore. https://doi.org/10.1007/978-981-99-6101-6_11

Angosto, S., Lara-Bocanegra, A., Bohórquez, M. R., García-Fernández, J., & Zhang, J. J. (2022). Challenges in Sport Marketing: A Systematic Review of Digital Sport Marketing. Marketing Analysis in Sport Business, 70-92. https://doi.org/10.4324/9781003302476

Azadfada, S., Droudian, A. A., Zamani Dadaneh, S. (2021). The effect of marketing based on social networks on the intention of customers to buy products of sports brands with the mediating role of the brand's mental image and brand fascination. Communication Management in Sport Media, 8(4), 31-46. (In Persian) https://dor.isc.ac/dor/20.1001.1.23455578.1400.8.4.3.8

Bashokouh, M., Shekasteband, M. (2012). The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry. Journal of Business Management, 4(3), 21-42. (In Persian) https://dor.isc.ac/dor/20.1001.1.20085907.1391.4.3.2.2

Beiderbeck, D., Evans, N., Frevel, N., & Schmidt, S. L. (2023). The impact of technology on the future of football–A global Delphi study. Technological Forecasting and Social Change, 187, 122186. https://doi.org/10.1016/j.techfore.2022.122186

Chaniago, E. A., & Ariyani, N. (2023). Marketing management's view of integrated marketing communications. Journal of Social Research, 2(2), 589-595. https://doi.org/10.55324/josr.v2i2.668

Cuomo, M. T., de Andreis, F., Genovino, C., & Tortora, D. (2024). Corporate Brand Identity: Social Media Communication in the Transportation Industry. In Corporate Branding in Logistics and Transportation (pp. 57-69). Routledge. https://doi.org/10.4324/9781003356882

Derakhshan, A., kohandel, M., Abdolmaleki, H. and Khalifeh, S. N. (2025). The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image. Sports Marketing Studies, 5(4), -. (In Persian) 10.22034/sms.2024.139707.1250

Eslami, M., Taherpour, H. (2023). Investigating the effect of social media content on brand image and trainees’ behavioral intention (A study on Azad Technical and Vocational Schools in Mashhad). JST, 11(43), 53-80. (In Persian) http://faslnameh.irantvto.ir/article-1-518-fa.html

Fang, L., & Sun, M. (2021). Motion recognition technology of badminton players in sports video images. Future Generation Computer Systems, 124, 381-389. https://doi.org/10.1016/j.future.2021.05.036

Ghazei Ardakani, Y., Zargar, T., Afarinesh Khaki, A., Nikbakhsh, R. (2023). Developing a brand identity model for Iranian volleyball athletes. Knowledge Management in Sport Journal, 10(1), 1-10. (In Persian) https://doi.org/10.30495/kmsj.2023.1985126.1105

Hashemi Baghi, Z., Shirmohammadi, Y., Shahsavaan, N. (2018). The Integrated marketing communications and Advanced Information Technology on the Value of the Brand for Tourism Tourism. Journal of Tourism and Development, 7(1), 1-19. (In Persian) https://www.itsairanj.ir/article_63591.html?lang=en

Ihzaturrahma, N., & Kusumawati, N. (2021). Influence of Integrated Marketing Communication to Brand Awareness and Brand Image Toward Purchase Intention of Local Fashion Product. International Journal of Entrepreneurship and Management Practices, 4(15), 23-41. http://dx.doi.org/10.35631/IJEMP.415002

Jaberi, A., Assadi, H., Mazloomi Soveini, F., KhazaeiPool, J. (2016). The Effects of Team Brand Identity Dimensions on Team Loyalty among Fans of Football Pro League in Iran. Sport Management and Development, 5(1), 1-18. (In Persian) https://jsmd.guilan.ac.ir/article_1916.html?lang=en

Kaplow, L. (2024). The 2023 Merger Guidelines and Market Definition: Doubling Down or Folding?. Review of Industrial Organization, 1-31. https://doi.org/10.1007/s11151-024-09958-w

Kiprutto, N, Kigio, F. W, Riungu, G. K (2011), Evidence on the adoption of E-Tourism Technologies in Nairobi. Global Journal of business research, 5(3), 55-66. https://ssrn.com/abstract=1874262

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Kushwaha, B. P., Singh, R. K., Varghese, N., & Singh, V. N. (2020). Integrating social media and digital media as new elements of integrated marketing communication for creating brand equity. Journal of Content, Community & Communication, 11(6), 52-64. http://dx.doi.org/10.31620/JCCC.06.20/05

Lee, D. H., & Park, C. W. (2007). Conceptualization and measurement of multidimensionality of integrated marketing communications. Journal of Advertising Research, 47(3), 222-236. https://doi.org/10.2501/S0021849907070274

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Luo, J., Gao, W., & Wang, Z. L. (2021). The triboelectric nanogenerator as an innovative technology toward intelligent sports. Advanced materials, 33(17), 2004178. https://doi.org/10.1002/adma.202004178

Nesterenko, V., Miskiewicz, R., & Abazov, R. (2023). Marketing communications in the era of digital transformation. Virtual Economics, 6(1), 57-70. https://www.ceeol.com/search/article-detail?id=1161927

Orth, U. R., & Green, M. T. (2009). Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction. Journal of Retailing and Consumer Services, 16(4), 248-259. https://doi.org/10.1016/j.jretconser.2008.12.002

Rahimi Afshar, M., Ghasemi, H., Hosseini, M., Jafari, S. (2024). The role of integrated marketing communications in the development of mass sports. Communication Management in Sport Media, (), -. (In Persian) 10.30473/jsm.2024.66587.1712

Rehman, S. U., Gulzar, R., & Aslam, W. (2022). Developing the integrated marketing communication (imc) through social media (sm): the modern marketing communication approach. Sage Open, 12(2), 21582440221099936. https://doi.org/10.1177/21582440221099936

Rosales, R. A., & Tito, R. G. (2022). Sports Marketing Communications in South America. Marketing Communications and Brand Development in Emerging Economies 1, 103-119. https://doi.org/10.1007/978-3-030-88678-3_6

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Sheikh Esmaeili, S. and Mowlaie, S. (2016). The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance. New Marketing Research Journal, 6(0), 33-54.  (In Persian) https://doi.org/10.22108/nmrj.2016.17835

Soory, A., Shafiee, S., Brakhas, H. (2024). The role of social networks in the team identity of fans of Iran's Premier League football teams with the mediating role of controlling team corruption. Communication Management in Sport Media, 12(4), 129-148. (In Persian) DOI: 10.30473/jsm.2024.71968.1895

Utomo, S. B., Nugraha, J. P., Indrapraja, R., & Panjaitan, F. A. B. K. (2023). Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through social media. Jurnal Sistim Informasi dan Teknologi, 8-13. https://doi.org/10.60083/jsisfotek.v5i4.311