طراحی الگوی عوامل مؤثر بر درآمدزایی ورزشکاران از طریق فضای مجازی

Afzal, J. (2024). Best Practice of Digital Laws and Digital Justice. In Implementation of Digital Law as a Legal Tool in the Current Digital Era (pp. 95-120). Singapore: Springer Nature Singapore.‏ DOI: /10.1007/978-981-97-7106-6_5.

Alghizzawi, M., Habes, M., Hailat, K. Q., Safori, A., & Angawi, M. (2024). Understanding the Effectiveness of Digital Media Marketing on Sports Brand Loyalty: A Review. Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, 1, 215-225.‏ DOI: 10.1007/978-3-031-56015-6_17.

Aulia, A. Z., Pramudya, N., & Curatman, A. (2024). Content Marketing Strategy in Increasing Footabll School Students Interaction through Social Media. Interdiciplinary Journal and Hummanity (INJURITY), 3(5), 287-293.‏

Azkia, M, Yousefi, J, Ahmadrash, R. (1403). Advanced Qualitative Research Methodology. Andisheh Ehsan Publications. First Edition. DOI: https://scholar.google.com/scholar?hl=en&as_sdt.

Baltezarević, R. V., & Papakonstantinidis, S. (2023). Sports celebrities and their impact on consumer attitudes. Baština, 33(60).‏

Barve, Y. D. (2023). Assessing the Impacts of Digital Marketing and Sponsorship on the Football Industry as a Business and Their Implications on Fan Engagement (Doctoral dissertation, Dublin, National College of Ireland).

Bhattarai, A. (2023). Exploring Customer Engagement through Generative AI Innovative Strategies in Digital Marketing Campaigns. Quarterly Journal of Emerging Technologies and Innovations, 8(12), 1-9.‏

Bredikhina, N. (2023). Athlete Brand, Inc.: Three Essays on Personal Brand Management and Monetization on Social Media. Temple University.‏

Camargo Nanuncio, F. (2024). Sports marketing analysis of four Brazilian football clubs crafting a matrix for sports marketing strategies and developing a questionnaire.‏

Chan, M., Lee, F., & Chen, H. T. (2024). Examining the roles of social media use and connections to public actors on democratic engagement: An analysis of young adults in three Asian societies. New media & society, 26(1), 53-70. . DOI: 10.1177/14614448211053559.

Chu, S. C., Lien, C. H., & Cao, Y. (2019). Electronic word-of-mouth (eWOM) on WeChat: Examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM. International Journal of Advertising, 38(1), 26-49. DOI: 10.1080/02650487.2018.1470917.

Chu, S.-C., and J. Kim. (2018). the current state of knowledge on electronic word-of-mouth in advertising research. International Journal of Advertising, 37(1), 1–13. DOI: 10.4324/9780429432897.

Dibble, C. M. (2023). Platform of Growth: An Analysis of Earnings and Social Media Engagement among Esports Athletes (Master's thesis, University of South Carolina).‏ Dilnoza, Y. (2023). Sports, culture and society. American Journal of Social Sciences and Humanity Research, 3(11), 152-163. https://doi.org/10.37547/ajsshr/Volume03Issue11-17.‏

Esposito, B., Sica, D., Malandrino, O., & Supino, S. (2024). Social media on the route to circular economy transition from a dialogic perspective: evidence from the agri-food industry. British Food Journal, 126(1), 64-79. doi/10.1108/bfj-11-2022-0974/full/html.

Fenton, A., Keegan, B. J., & Parry, K. D. (2023). Understanding sporting social media brand communities, place and social capital: A netnography of football fans. Communication & Sport, 11(2), 313-333. DOI: 10.1177/2167479520986149.

Fenton, A., Parry, K. D., Chadwick, S., Guimarães, G., & Aeron, V. (2022). Digital innovation in sport–barriers and opportunities for branded fitness apps for fans. In Entrepreneurial Innovation (pp. 25-42). Springer, Singapore.‏ DOI: 10.1007/978-981-16-4795-6_3.

Guedes, H. F. A., & Carvalho, J. V. (2023). Portuguese Sports Fans Reaction to Professional Athlete’s Activism on Social Media: A Systematic Literature Review. Perspectives and Trends in Education and Technology: Selected Papers from ICITED 2022, 609-623. DOI: 10.1007/978-981-19-6585-2_54.

Hambali, M. L., & Johan, A. M. (2024). Exploring the Possibility of Tax Incentive Policies in Indonesian Football Industry: Based On Swot Analysis Approach And Company Financial Statements. Jurnal Informasi, Perpajakan, Akuntansi, Dan Keuangan Publik, 19(2), 267-290.‏

Hawkins-Jedlicka, C., Scovel, S., & Jedlicka, S. R. (2023). Sign Me MABI? Women Athletes' Brand Images in the NIL Era. Journal of Issues in Intercollegiate Athletics.

Herawati, A. F., Yusuf, M., Cakranegara, P. A., Sampe, F., & Haryono, A. (2024). Social Media Marketing In the Promotion of Incubator Business Programs. Jurnal Darma Agung, 30(2), 623-633.

Hjetland, G. J., Finserås, T. R., Sivertsen, B., Colman, I., Hella, R. T., & Skogen, J. C. (2022). Focus on Self-Presentation on Social Media across Sociodemographic Variables, Lifestyles, and Personalities: A Cross-Sectional Study. International Journal of Environmental Research and Public Health, 19(17), 11133. DOI: https://www.mdpi.com/1660-4601/19/17/11133.

Kang, J. (2020). The Effect of Ad Skepticism and Celebrity Preference on Brand Attitude Change in Celebrity‐Endorsed Advertising. Japanese Psychological Research, 62(1), 26-38. DOI: 10.1111/jpr.12242.

Kauppinen, A., & Escamilla-Fajardo, P. (2023). Sport entrepreneurs’ performance in business. European Sport Management Quarterly, 23(1), 250-273. DOI: 10.1080/16184742.2020.1846577.

Keil, T., Posen, H. E., & Workiewicz, M. (2021). Firm Behavior in Response to Performance Feedback: New Insights from March’S Other Model, DOI: https://www.researchgate.net/publication/342570951, 2021, PP1-55

Keshaav, S. (2023). The Integration of Entrepreneurship, Marketing, Sports Analytics on Athletes. Journal of Student Research, 12(4).‏ DOI: 10.1080/16184742.2022.2074497.

Kian, E. M., & Zimmerman, M. (2023). Social Media Scholarship in Sport Studies and College Athletes’ Name, Image, and Likeness Opportunities. International Journal of Sport Communication, 1(aop), 1-7.

Kylasam Iyer, D., & Kuriakose, F. (2023). Becoming digital citizens: covid-19 and urban citizenship regimes in India. Citizenship Studies, 27(2), 230-246.‏ DOI: 10.1080/13621025.2022.2077569.

Labbaf, A. H., & Khodaparast, M. (2023). Identifying and Prioritizing Factors Affecting the Progress and Economic Development of Women's Professional Sports. Archives in Sport Management and Leadership, 1(2), 26-40.‏ DOI: https://asml.ui.ac.ir/article_28172.html.

Liu, Z., Xiong, S., Zhao, Z., & Zhu, X. (2023). The Trends and Factors in the presentation of athletes' media images. Lecture Notes in Education Psychology and Public Media, 3(1), 73-80.‏ DOI: https://www.ewadirect.com/proceedings/lnep/article/view/434.

Mahajan, K., Pal, A., & Desai, A. (2023). Revolutionizing Fan Engagement: Adopting Trends and Technologies in the Vibrant Indian Sports Landscape. International Journal of Management, 1(2).‏ Mahmoud, A. B. (2024). Digital Marketing Analytics in Sports. In Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 55-74). Cham: Springer Nature Switzerland. DOI: 10.1007/978-3-031-63573-1_4.‏

Majid J-F, Ebrahimi A-G. Management of Sports Events and Camps. 8th, editor. Tehran Tehran University Press Institute; 2023. (In Persian). Maseko, M. (2024). Understanding Digital Rights in an Era of Digital Politics in Africa. Digital Policy Studies, 3(1), 58-72.‏

Mohammadi, S., Heidari, A., & Navkhsi, J. (2023). Proposing a Framework for the Digital Transformation Maturity of Electronic Sports Businesses in Developing Countries. Sustainability, 15(16), 12354.‏ DOI:  https://doi.org/10.3390/su151612354.

Myers, S., Sen, S., Syrdal, H., & Woodroof, P. (2024). The impact of Persuasion knowledge cues on social media engagement: A look at pet influencer marketing. Journal of Marketing Theory and Practice, 32(1), 43-60. DOI: 10.1080/10696679.2022.2093224.

Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries–a case of (UAE). Journal of Islamic Marketing. 10(3), 759-767. DOI: doi/10.1108/jima-03-2018-0059/full/html.

O’Connor, H., Madge, C., Shaw, R., & Wellens, J. (2020). Internet-based interviewing. In The SAGE Handbook of Online Research Methods.

Pervun, K., Libaers, D., & Sutton, N. (2022). From athletes to entrepreneurs: Participation in youth sports as a precursor to future business endeavors. Journal of Small Business Management, 1-42. https://doi.org/10.1080/00472778.2022.2073359

Pervun, K., Libaers, D., & Sutton, N. (2024). From athletes to entrepreneurs: Participation in youth sports as a precursor to future business endeavors. Journal of Small Business Management, 62(1), 521-562. https://doi.org/10.1080/00472778.2022.2073359

Qi, Y., Sajadi, S. M., Baghaei, S., Rezaei, R., & Li, W. (2024). Digital technologies in sports: Opportunities, challenges, and strategies for safeguarding athlete wellbeing and competitive integrity in the digital era. Technology in Society, 102496.‏ DOI: https://doi.org/10.1016/j.techsoc.2024.102496.

Ramachandran, K. K. (2023). Evaluating ROI in Digital Marketing Campaigns: Metrics, Measurement, and Insights. International Journal of Management (IJM), 14(7).‏

Ratten, V. (2022). Entrepreneurial Innovation through Strategy and Competition. In Entrepreneurial Innovation (pp. 1-5). Springer, Singapore. DOI: 10.1007/978-981-16-4795-6_1.

Ratten, V., & Miragaia, D. (2020). Entrepreneurial passion amongst female athletes. Journal of Small Business & Entrepreneurship, 32(1), 59-77. https://doi.org/10.1080/08276331.2018.1551460

Read, D., & Smith, A. C. (2023). Data as capital and ethical implications in digital sport business models. Convergence, 29(5), 1389-1408.‏ DOI: 10.1177/13548565231176384.

Romero-Jara, E., Solanellas, F., Muñoz, J., & López-Carril, S. (2023). Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs. Humanities and Social Sciences Communications, 10(1), 1-12.‏ DOI: https://www.nature.com/articles/s41599-023-02357-8.

See-To, E. W., & Ho, K. K. (2014). Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust–A theoretical analysis. Computers in Human Behavior, 31(2), 182-189. https://doi.org/10.1016/j.chb.2013.10.013.

Shuang, Z., & Liya, G. (2024). Improving Athlete Data Protection: Tackling Privacy and Economic Risks in Digital Security. International Journal of Education and Humanities, 4(4), 417-429.‏

Soni, V. (2023). Adopting generative ai in digital marketing campaigns: An empirical study of drivers and barriers. Sage Science Review of Applied Machine Learning, 6(8), 1-15.‏

Sopilko, I., Filinovych, V., Prudnykova, O. V., Krupnova, A., & Smetanina, N. (2024). Ensuring the functioning of cyberspace in Ukraine: Legal and technical aspects. Sapienza: International Journal of Interdisciplinary Studies, 5(3), e24055-e24055.‏

Swim, N., Presley, R., & Thompson, E. (2023). Digital Development and Technology in Sport: A Course to Improve Digital Literacy in the Sport Management Curriculum. Sport Management Education Journal, 18(1), 87-93.‏

Taylor, S. J., Muchnik, L., Kumar, M., & Aral, S. (2023). Identity effects in social media. Nature Human Behaviour, 7(1), 27-37. DOI: https://www.nature.com/articles/s41562-022-01459-8.‏

Tomanek, M., Cieslinski, W., & Polasik, M. (2022). Digital Business Models in Sport (p. 162). Taylor & Francis. DOI: https://library.oapen.org/handle/20.500.12657/57616.

Tomasello, F. (2023). From industrial to digital citizenship: rethinking social rights in cyberspace. Theory and society, 52(3), 463-486.‏ DOI: 10.1007/s11186-022-09480-6.

Won, D., Chiu, W., & Byun, H. (2023). Factors influencing consumer use of a sport-branded app: The technology acceptance model integrating app quality and perceived enjoyment. Asia Pacific Journal of Marketing and Logistics, 35(5), 1112-1133.DOI: 10.1108/apjml-09-2021-0709