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مدل توسعه پذیرش نوآوری در خبرگزاری ورزشی دیجیتال | ||
| مدیریت ارتباطات در رسانه های ورزشی | ||
| مقاله 1، دوره 12، شماره 4 - شماره پیاپی 48، مرداد 1404، صفحه 1-16 اصل مقاله (974.89 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/jsm.2025.74653.1980 | ||
| نویسندگان | ||
| محمد ربیعی1؛ معصومه حسینی* 2 | ||
| 1کارشناسی ارشد، گروه مدیریت ورزشی، مدیریت رسانههای ورزشی، دانشگاه پیام نور، تهران، ایران. | ||
| 2. دانشیار، گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران. | ||
| چکیده | ||
| با ظهور پورتالهای خبری آنلاین و روزنامهنگاری شهروندی، شکل سنتی دسترسی و مصرف اطلاعات به چالش کشیده شده و مدلهای جدیدی از تولید و انتشار اخبار پدیدار شدهاست. پژوهش حاضر با هدف مدل توسعه پذیرش نوآوری در خبرگزاری ورزشی دیجیتال انجام شد. روش پژوهش کیفی با رویکرد دادهبنیاد مبتنی بر روش استراوس و کوربین(1998) بود. برای گردآوری دادهها از ابزار مصاحبه نیمه ساختاریافته استفاده شدهاست. جامعه آماری پژوهش شامل خبرگان دانشگاهی، اعضای هیأت علمی و متخصصان خبرگزاری ورزشی دیجیتال بودند. نمونهگیری به روش هدفمند انجام شد و پس از مصاحبه با 15 نفر به اشباع نظری رسید. پاسخها طی سه مرحله کدگذاری باز، محوری و انتخابی در نرمافزار مکسکیودا تحلیل و مدل پیشنهادی ارائه شد. براساس نتایج، 17 مقوله کلی در قالب الگوی پارادایمی برای مدل توسعه پذیرش نوآوری در خبرگزاری ورزشی دیجیتال توسط عوامل علی(قابلیت ریسکپذیری، تحلیل وضعیت رسانههای دیجیتال و قابلیت نوآوری در خبرگزاری ورزشی)، زمینه-ای(ساختار سازمانی، رقابت در بازار و آمادگی سازمانی)، مداخلهگر(عوامل زیرساختی، مدیریتی، الگوی رفتاری و سرعت تغییرات بازار)، راهبردی(برنامهریزی راهبردی برای کاربرد نوآوری، توسعه مهارت و توانمندی و همآفرینی) و پیامدها(ایجاد مزیت رقابتی، راهبرد هوشمند، تحولات دیجیتال و اثربخشی خبرگزاری دیجیتال) تحقق یافت. مدل ارائهشده، به عنوان یک چارچوب جامع، میتواند راهنمای موثری برای تطابق و توسعه نوآوری در این فضا باشد و در نتیجه منجر به تحول دیجیتال و افزایش اثربخشی خبرگزاریهای ورزشی دیجیتال میشود. بهمنظور دستیابی به تعمیمپذیری بیشتر مدل پیشنهادی در این پژوهش می توان از روشهای کمی بهرهگیری نمود. | ||
| کلیدواژهها | ||
| پذیرش فناوری؛ خبرگزاری ورزشی؛ خبرگزاری دیجیتال؛ نظریه داده بنیاد | ||
| عنوان مقاله [English] | ||
| Innovation Adoption Development Model in Digital Sports News Agency | ||
| نویسندگان [English] | ||
| Mohammad Rabiei1؛ Masomeh Hossieni2 | ||
| 1MSc., Department of Sports Management, Sports Media Management, Payame Noor University, Shahr-e Ray Center, Tehran, Iran | ||
| 2Associate Professor, Department of Sport Management, Payame Noor University, Tehran, Iran. | ||
| چکیده [English] | ||
| With the emergence of online news portals and citizen journalism, the traditional way of accessing and consuming information has been challenged and new models of news production and dissemination have emerged. The present study aimed to develop a model for the adoption of innovation in digital sports news agencies. The qualitative research method was based on the data-driven approach of Strauss and Corbin(1998). A semi-structured interview tool was used to collect data. The statistical population of the study included academic experts, faculty members, and digital sports news agencies. Sampling was purposive and reached theoretical saturation after interviewing 15 people. The responses were analyzed in three stages of open, axial, and selective coding in MAXQDA software and the proposed model was presented. Based on the results, 17 general categories were realized in the form of a paradigmatic model for the development model of innovation adoption in digital sports news agencies by causal factors (risk-taking ability, analysis of the state of digital media and innovation ability in sports news agencies), contextual(organizational structure, market competition and organizational readiness), intervening (infrastructure, management factors, behavioral patterns and speed of market changes), strategic(strategic planning for innovation application, skill and capability development and co-creation) and consequences(creating competitive advantage, smart strategy, digital transformation and effectiveness of digital news agencies). The presented model, as a comprehensive framework, can be an effective guide for adapting and developing innovation in this space and, as a result, leads to digital transformation and increasing the effectiveness of digital sports news agencies. | ||
| کلیدواژهها [English] | ||
| Technology Adoption, Sports News Agency, Digital News Agency, Grounded Theory | ||
| مراجع | ||
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Al-Rahmi, W. M., Al-Adwan, A. S., Al-Maatouk, Q., Othman, M. S., Alsaud, A. R., Almogren, A. S., & Al-Rahmi, A. M. (2023). Integrating communication and task–technology fit theories: The adoption of digital media in learning. Sustainability, 15(10), 8144. https://doi.org/10.3390/su15108144
Bruhn, M., & Rohlmann, P. (2024). Services of Sports Agencies. In Sports Sponsoring: Requirements and Practical Examples for Successful Partnerships (pp. 429-443). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-44171-5_13
Byun, H., Chiu, W., & Bae, J. S. (2018). Exploring the adoption of sports brand apps: An application of the modified technology acceptance model. International Journal of Asian Business and Information Management (IJABIM), 9(1), 52-65. https://doi.org/ 10.4018/978-1-7998-7707-3.ch004
Deldar, E., Ghodratoallah Bagheri R., G. and Saberi, A. (2023). Providing a Model of Utilizing the Capacity of the Media to Develop Educational Innovations in the Physical Education Curriculum. Communication Research, 30(114), 93-115. (In Persian) https://doi.org/10.22082/cr.2023.1988596.2489
Fry, K. G. (2008). News as subject: What is it? Where is it? Whose is it? The case of the Virginia Tech massacre. Journalism Studies, 9(4), 545-560. https://doi.org/10.1080/14616700802114258
Glebova, E., Desbordes, M., & Geczi, G. (2022). Mass diffusion of modern digital technologies as the main driver of change in sports-spectating audiences. Frontiers in Psychology, 13(1), 805043. https://doi.org/10.3389/fpsyg.2022.805043
Hanitzsch, T., & Vos, T. P. (2018). Journalism beyond democracy: A new look into journalistic roles in political and everyday life. Journalism, 19(2), 146-164. https://doi.org/10.1177/1464884916673
Hashemian, S., Ghasemi, H. and Hosseini, M. (2025). Conceptual framework of using media power for sports development. Communication Management in Sport Media, (online). (In Persian). https://doi.org/10.30473/jsm.2023.68127.1761
Harcup, T., & O'neill, D. (2001). What is news? Galtung and Ruge revisited. Journalism studies, 2(2), 261-280. https://doi.org/10.1080/14616700118449
Hutchins, B., & Boyle, R. (2020). A community of practice: Sport journalism, mobile media and institutional change. In Changing Sports Journalism Practice in the Age of Digital Media (pp. 4-20). Routledge.
Jalalat Azar, N., Rahimi, G. and Tawre, N. (2021). Designing an innovation development model based on customer experience management. Innovation Management in Defensive Organizations, 4(3), 169-188. (In Persian) https://doi.org/10.22034/QJIMDO.2022.180088
Karimian, S., Askari, A., Fallah, Z. and Bahlekeh, T. (2022). Sport Digital Economy Development Strategies in Iran. Sport Management Journal, 14(3), 217-227. (In Persian) https://doi.org/10.22059/jsm.2021.325606.2742
Lou, C., Tandoc Jr, E. C., Hong, L. X., Pong, X. Y., Lye, W. X., & Sng, N. G. (2021). When motivations meet affordances: News consumption on Telegram. Journalism Studies, 22(7), 934-952. https://doi.org/10.1080/1461670X.2021.1906299
Maares, P., & Hanusch, F. (2023). Understanding peripheral journalism from the boundary: A conceptual framework. Digital Journalism, 11(7), 1270-1291. https://doi.org/10.1080/21670811.2022.2134045
McEnnis, S. (2020). Playing on the same pitch: Attitudes of sports journalists towards fan bloggers. In Changing Sports Journalism Practice in the Age of Digital Media (pp. 57-75). Routledge. https://doi.org/10.1080/21670811.2016.1246374
Mohammadi, S. and Ghysvandi, K. (2022). Applying Technology Acceptance Model in Using Sports Team Applications. Sport Management Studies, 14(72), 239-266. (In Persian) https://doi.org/10.22089/smrj.2019.7556.2612
Perreault, G. P., & Ferrucci, P. (2020). What is digital journalism? Defining the practice and role of the digital journalist. Digital journalism, 8(10), 1298-1316. https://doi.org/10.1080/21670811.2020.1848442
Roese, V. (2018). You won’t believe how co-dependent they are. From Media Hype to Twitter Storm, 313.
Roshandel Arbatani, T. & Ghomri Vafa, M., (2017). Assessment of News Production Management Model at Fars News Agency; A Study for Developing a Desirable Model. Media Studies, 12(38), 99-116. (In Persian) https://www.magiran.com/p1973575
Rulyova, N., & Westley, H. (2017). Changing news genres as a result of global technological developments: New news genres. Digital Journalism, 5(8), 986-1005. https://doi.org/10.1080/21670811.2017.1351882
Sharifi, S. M., labafi, S., radmanesh, B. and Maiyahi, R. (2019). Presenting News Management Model for Iran’s National Broadcaster in Cyberspaces with An Approach of Ritual Communication. Journal of Interdisciplinary Studies in Communication and Media, 2(4), 11-30. (In Persian) https://doi.org/10.22034/jiscm.2019.194635.1054
Soltani, H., Majedi, N. and Nobakht, Z. (2021). Comparison of men's and women's sports media coverage in virtual news sites. Communication Management in Sport Media, 9(1), 59-69. (In Persian) https://doi.org/10.30473/jsm.2021.54737.1447
Swart, J., Peters, C., & Broersma, M. (2017). Navigating cross-media news use: Media repertoires and the value of news in everyday life. Journalism Studies, 18(11), 1343-1362. https://doi.org/10.1080/1461670X.2015.1129285
Tumber, H. (2014). Back to the future? The sociology of news and journalism from black and white to the digital age. Media sociology: A reappraisal, 11(23)63-78.
Wu, Y. (2018). Social media engagement in the digital age: Accountability or threats. Newspaper Research Journal, 39(3), 287-296. https://doi.org/10.1177/0739532918796236
YuSheng, K., & Ibrahim, M. (2019). Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana. International journal of bank marketing, 37(5), 1215-1233. https://doi.org/10.1108/IJBM-06-2018-0142
Zaidi, A.N. (2017). Customer Knowledge Management (CKM) as a Predictor of Innovation Capability with the Moderating Role of Organizational Structure: A Study of the Banking Sector of Pakistan. Arabian J Bus Manag Review, 7, 307. https://doi.org/10.4172/2223-5833.1000307
Al-Rahmi, W. M., Al-Adwan, A. S., Al-Maatouk, Q., Othman, M. S., Alsaud, A. R., Almogren, A. S., & Al-Rahmi, A. M. (2023). Integrating communication and task–technology fit theories: The adoption of digital media in learning. Sustainability, 15(10), 8144. https://doi.org/10.3390/su15108144
Bruhn, M., & Rohlmann, P. (2024). Services of Sports Agencies. In Sports Sponsoring: Requirements and Practical Examples for Successful Partnerships (pp. 429-443). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-44171-5_13
Byun, H., Chiu, W., & Bae, J. S. (2018). Exploring the adoption of sports brand apps: An application of the modified technology acceptance model. International Journal of Asian Business and Information Management (IJABIM), 9(1), 52-65. https://doi.org/ 10.4018/978-1-7998-7707-3.ch004
Deldar, E., Ghodratoallah Bagheri R., G. and Saberi, A. (2023). Providing a Model of Utilizing the Capacity of the Media to Develop Educational Innovations in the Physical Education Curriculum. Communication Research, 30(114), 93-115. (In Persian) https://doi.org/10.22082/cr.2023.1988596.2489
Fry, K. G. (2008). News as subject: What is it? Where is it? Whose is it? The case of the Virginia Tech massacre. Journalism Studies, 9(4), 545-560. https://doi.org/10.1080/14616700802114258
Glebova, E., Desbordes, M., & Geczi, G. (2022). Mass diffusion of modern digital technologies as the main driver of change in sports-spectating audiences. Frontiers in Psychology, 13(1), 805043. https://doi.org/10.3389/fpsyg.2022.805043
Hanitzsch, T., & Vos, T. P. (2018). Journalism beyond democracy: A new look into journalistic roles in political and everyday life. Journalism, 19(2), 146-164. https://doi.org/10.1177/1464884916673
Hashemian, S., Ghasemi, H. and Hosseini, M. (2025). Conceptual framework of using media power for sports development. Communication Management in Sport Media, (online). (In Persian). https://doi.org/10.30473/jsm.2023.68127.1761
Harcup, T., & O'neill, D. (2001). What is news? Galtung and Ruge revisited. Journalism studies, 2(2), 261-280. https://doi.org/10.1080/14616700118449
Hutchins, B., & Boyle, R. (2020). A community of practice: Sport journalism, mobile media and institutional change. In Changing Sports Journalism Practice in the Age of Digital Media (pp. 4-20). Routledge.
Jalalat Azar, N., Rahimi, G. and Tawre, N. (2021). Designing an innovation development model based on customer experience management. Innovation Management in Defensive Organizations, 4(3), 169-188. (In Persian) https://doi.org/10.22034/QJIMDO.2022.180088
Karimian, S., Askari, A., Fallah, Z. and Bahlekeh, T. (2022). Sport Digital Economy Development Strategies in Iran. Sport Management Journal, 14(3), 217-227. (In Persian) https://doi.org/10.22059/jsm.2021.325606.2742
Lou, C., Tandoc Jr, E. C., Hong, L. X., Pong, X. Y., Lye, W. X., & Sng, N. G. (2021). When motivations meet affordances: News consumption on Telegram. Journalism Studies, 22(7), 934-952. https://doi.org/10.1080/1461670X.2021.1906299
Maares, P., & Hanusch, F. (2023). Understanding peripheral journalism from the boundary: A conceptual framework. Digital Journalism, 11(7), 1270-1291. https://doi.org/10.1080/21670811.2022.2134045
McEnnis, S. (2020). Playing on the same pitch: Attitudes of sports journalists towards fan bloggers. In Changing Sports Journalism Practice in the Age of Digital Media (pp. 57-75). Routledge. https://doi.org/10.1080/21670811.2016.1246374
Mohammadi, S. and Ghysvandi, K. (2022). Applying Technology Acceptance Model in Using Sports Team Applications. Sport Management Studies, 14(72), 239-266. (In Persian) https://doi.org/10.22089/smrj.2019.7556.2612
Perreault, G. P., & Ferrucci, P. (2020). What is digital journalism? Defining the practice and role of the digital journalist. Digital journalism, 8(10), 1298-1316. https://doi.org/10.1080/21670811.2020.1848442
Roese, V. (2018). You won’t believe how co-dependent they are. From Media Hype to Twitter Storm, 313.
Roshandel Arbatani, T. & Ghomri Vafa, M., (2017). Assessment of News Production Management Model at Fars News Agency; A Study for Developing a Desirable Model. Media Studies, 12(38), 99-116. (In Persian) https://www.magiran.com/p1973575
Rulyova, N., & Westley, H. (2017). Changing news genres as a result of global technological developments: New news genres. Digital Journalism, 5(8), 986-1005. https://doi.org/10.1080/21670811.2017.1351882
Sharifi, S. M., labafi, S., radmanesh, B. and Maiyahi, R. (2019). Presenting News Management Model for Iran’s National Broadcaster in Cyberspaces with An Approach of Ritual Communication. Journal of Interdisciplinary Studies in Communication and Media, 2(4), 11-30. (In Persian) https://doi.org/10.22034/jiscm.2019.194635.1054
Soltani, H., Majedi, N. and Nobakht, Z. (2021). Comparison of men's and women's sports media coverage in virtual news sites. Communication Management in Sport Media, 9(1), 59-69. (In Persian) https://doi.org/10.30473/jsm.2021.54737.1447
Swart, J., Peters, C., & Broersma, M. (2017). Navigating cross-media news use: Media repertoires and the value of news in everyday life. Journalism Studies, 18(11), 1343-1362. https://doi.org/10.1080/1461670X.2015.1129285
Tumber, H. (2014). Back to the future? The sociology of news and journalism from black and white to the digital age. Media sociology: A reappraisal, 11(23)63-78.
Wu, Y. (2018). Social media engagement in the digital age: Accountability or threats. Newspaper Research Journal, 39(3), 287-296. https://doi.org/10.1177/0739532918796236
YuSheng, K., & Ibrahim, M. (2019). Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana. International journal of bank marketing, 37(5), 1215-1233. https://doi.org/10.1108/IJBM-06-2018-0142
Zaidi, A.N. (2017). Customer Knowledge Management (CKM) as a Predictor of Innovation Capability with the Moderating Role of Organizational Structure: A Study of the Banking Sector of Pakistan. Arabian J Bus Manag Review, 7, 307. https://doi.org/10.4172/2223-5833.1000307
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آمار تعداد مشاهده مقاله: 388 تعداد دریافت فایل اصل مقاله: 19 |
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