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معرفی شاخصهای اثربخشی روزنامهنگاری محیطزیست ایران بر پایداری سبک زندگی مخاطبان | ||
| فصلنامه علمی آموزش محیط زیست و توسعه پایدار | ||
| دوره 14، شماره 1، مهر 1404، صفحه 151-174 اصل مقاله (749.91 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/ee.2025.73268.2807 | ||
| نویسندگان | ||
| زهرا انوشه1؛ محمدرضا تابش* 2؛ فرزام بابایی سمیرمی3؛ صدیقه ببران4 | ||
| 1دانشجوی دکتری مدیریت محیطزیست، دانشکده کشاورزی، آب، غذا و فراسودمندها، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران | ||
| 2استادیار، گروه مدیریت محیطزیست، دانشکده کشاورزی، آب، غذا و فراسودمندها، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران | ||
| 3استادیار، گروه مدیریت محیطزیست، دانشکده کشاورزی، آب، غذا و فراسودمندها، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران | ||
| 4استادیار، گروه ارتباطات، روزنامهنگاری و رسانه و ارتباطات، دانشکده علوم اجتماعی، ارتباطات و رسانه، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران | ||
| چکیده | ||
| یکی از چالشهای عمدۀ زیستمحیطی امروز، گرمایش جهانی و تغییرات اقلیمی است که بهرغم توصیههای کارشناسی و تلاشهای بینالمللی، روزبهروز بر پیچیدگی راهحلهای آن افزوده میشود. در ایران، اثربخشی روزنامهنگاری محیطزیست مورد غفلت قرارگرفته است، بهویژه در خصوص نحوۀ شکلدهی به نگرشهای جامعه نسبت به مسائل حیاتی محیطزیستی. این پژوهش با هدف شناسایی شاخصهای سنجش اثربخشی روزنامهنگاری محیطزیست ایران در ترویج سبک زندگی پایدار میان مخاطبان انجام شد تا نقش این حوزه را در افزایش آگاهی و دغدغۀ اجتماعی نسبت به محیطزیست تقویت کند. به این منظور با استفاده از روش نظریۀ دادهبنیاد که یک رویکرد نظاممند برای پژوهشهای کیفی اکتشافی است، شاخصهای کلیدی اثربخشی در روزنامهنگاری محیطزیست ایران شناسایی شد. این شاخصها در دودستۀ اصلی عوامل محیطی (خارجی) و عوامل عملکردی دستهبندی شدند که هرکدام به چهار زیرمجموعه تقسیم میشوند: شاخصهای علّی، زمینهای، مداخلهای و راهبردی. برای اعتبارسنجی یافتهها، نتایج با مصاحبهشوندگان و متخصصان این حوزه به اشتراک گذاشته شد و نظرات آنها در تحلیل نهایی اعمال گردید. نتایج نشان داد که شاخصهای عملکردی مرتبط با روزنامهنگاران و مدیران رسانههای محیطزیستی در حال حاضر ضعیف هستند و این امر لزوم توجه بیشتر به این حوزهها را برای افزایش تأثیر روزنامهنگاری محیطزیست در ایران آشکار میسازد. این مطالعه بر اهمیت بهبود تلاشهای رسانهای برای نمایش مؤثر زندگی پایدار و حفاظت از محیطزیست از طریق جبران این کمبودها تأکید میکند. | ||
| کلیدواژهها | ||
| مصرف پایدار؛ روزنامهنگاری محیطزیست؛ سبک زندگی پایدار؛ شاخص اثربخشی | ||
| عنوان مقاله [English] | ||
| Introducing the Indicators of the Effectiveness of Iran's Environmental Journalism on the Sustainability of the Audience's Lifestyle | ||
| نویسندگان [English] | ||
| Zahra Anoosheh1؛ Mohammadreza Tabesh2؛ Farzam Babaei Semiromi3؛ Sedigheh Babran4 | ||
| 1Ph.D Candidate., Department of Agriculture, Water, Food, and Byproducts, Science and Research Branch, Islamic Azad University, Tehran, Iran | ||
| 2Assistant Professor, Department of Agriculture, Water, Food, and Byproducts, Science and Research Branch, Islamic Azad University, Tehran, Iran | ||
| 3Assistant Professor, Department of Agriculture, Water, Food, and Byproducts, Science and Research Branch, Islamic Azad University, Tehran, Iran | ||
| 4Assistant Professor, Department of Communication, Journalism, Media and Communication, Communication and Media, Islamic Azad University, Central Tehran Branch, Tehran, Iran | ||
| چکیده [English] | ||
| One of the major environmental challenges today is global warming and climate change, which continue to grow more complex despite expert advice and international efforts. In Iran, the effectiveness of environmental journalism has been largely overlooked, particularly in how it shapes societal attitudes toward critical environmental issues. This study aimed to identify indicators that measure the effectiveness of Iran’s environmental journalism in promoting sustainable lifestyles among its audience, thereby enhancing the field’s role in fostering social awareness and concern for the environment. Using the grounded theory method—a systematic approach to exploratory qualitative research—the study identified key indicators of effectiveness in Iranian environmental journalism. These indicators were organized into two main categories: environmental (external) and functional factors, further divided into four subcategories: causal, contextual, interventional, and strategic indicators. To validate the findings, the researchers shared the results with interviewees and experts in the field, incorporating their feedback into the final analysis. The results indicated that performance indicators related to environmental journalists and press managers are currently weak, suggesting a need for greater focus on these areas to enhance the impact of environmental journalism in Iran. By addressing these gaps, the study emphasizes the importance of improving media efforts to effectively highlight sustainable living and environmental preservation. | ||
| کلیدواژهها [English] | ||
| Effectiveness Indicators, Environmental Journalism, Sustainable Consumption, Sustainable Lifestyle | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 67 تعداد دریافت فایل اصل مقاله: 37 |
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