بررسی بازاریابی دیجیتالی ناشران دانشگاهی

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Anderson, J. (2005). IT, e-learning and teacher development in traditional education. International Education Journal, 5(5), 1–14. Azarang, A. H. (1996). Introduction to printing and publishing. Tehran: SAMT. (In Persian)

 Azarang, A. H. (2009). Causes of mediocrity in book publishing (Relation between publishing patterns and supportive policies). Jahan-e Ketab, 5(23–24), 10–14. (In Persian)

 Azarang, A. H. (2009). Another link in the critical chain of books: Book distribution in Iran. Book Quarterly, 78, 103–112. (In Persian)

 Azarang, A. H. (2000). Publishing and a revolution underway. Tehran: Jahan-e Ketab Cultural Institute. (In Persian)

Azarang, A. H. (2011). The rationale of book publishing policies. Tehran: Ketabdar. (In Persian)

Azarang, A. H. (2012). A glimpse of book publishing in Iran. Tehran: Nashr. (In Persian) Azarang, A. H. (1395). Key steps in book publishing (2nd ed.). Tehran: Ghoghnus. (In Persian)

Bab Al-Havaji, F. (2012). Introduction to principles of printing and publishing. Tehran: Takook Zarrin. (In Persian)

Bab Al-Havaji, F., Adzgharnajad, H., & Ghaziani, M. (2009). Book printing and publishing guide. Hamedan: Sepehr Danesh. (In Persian)

 Bab Al-Havaji, F., Matlabi, D., Hariri, N., & Momeni, F. (2013). Statistical analysis of the evolution and contexts of book publishing in Iran, 1308–1378. Library and Information Research Journal, 1. (In Persian)

 Bazargan, A. (2014). Introduction to qualitative and quantitative research methods. Tehran: Didar. (In Persian)

 Chaffey, D., & Smith, P. R. (2013). eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. https://doi.org/10.4324/9780203082812

Clarke, B., & Svanaes, S. (2012, May). Digital marketing and advertising to children: A literature review. Brussels: Advertising Education Forum.

Creswell, J. W., & Plano Clark, V. L. (2011). Designing and conducting mixed methods research (3rd ed.). Sage.

Danesi, M. (2008). Media semiotics. Tehran: Chapar. (In Persian)

 Danaeefard, H., & Emami, M. (2007). Strategies of qualitative research: Reflections on grounded theory. Andisheh Modiriat, 1(2), 69–97. (In Persian)

Enayat Tabar, M., & Montazer, G. (1386). Traditional publishing cycle versus electronic publishing cycle. Journal of Librarianship and Information Science, 38, 175–187. (In Persian)

 Gamalimahmouni, H. R. (2006). Book (Economics). In Encyclopedia of Librarianship and Information Science (Vol. 2). Tehran: National Library and Archives of Iran. (In Persian)

Jones, A. T., Malczyk, A., & Beneke, J. (2011). Internet marketing: A highly practical guide to every aspect of internet marketing. Cape Town: Getsmarter.

 Kastells, M. (2002). The information age: Economy, society and culture (Vol. 1): Rise of the network society. Tehran: Tarh-e No. (In Persian)

Khoye, A. (2020). Digital empire and digital marketing governance. Tehran: Dibagaran Cultural Institute. (In Persian)

 McPheat, S. (2011). Developing an internet marketing strategy. The Internet Marketing Academy & Ventus Publishing.

Moghadam, M. (2016). Digital marketing. Tehran: Taherian. (In Persian)

 Nadery, E., & Seif Naraghi, M. (1383). Research methods and evaluation in humanities with emphasis on educational sciences (4th ed.). Tehran: Badr. (In Persian)

 Neffisi, N. D. (2010). History of manuscript writing (Vol. 4). Tehran: Payam-e Noor University Press. (In Persian)

 Niknam, M. (2001). Electronic book. Payam-e Ketabkhan Journal, 46–47. (In Persian)

Pilik, M. (2015). Digital marketing [Lecture note]. Tomas Bata University.

Rönkkö, M. (2016). The development of a digital marketing strategy to gain active mobile game users in Japan.

Ryan, T., & Xenos, S. (2012). Who uses Facebook? An investigation into personality traits and Facebook usage. Computers in Human Behavior, 27, 1658–1664. https://doi.org/10.1016/j.chb.2011.02.004

Sultanmohammadi, A. (2015). Investigation of electronic publishing infrastructure factors in Iran (Master’s thesis, Alzahra University, Tehran). (In Persian)

 Swadhi, R., Gayathri, K., Dimri, S., Balakrishnan, A., & Jyothi, P. (2025). Role of digital marketing in shaping travel decisions: Consumer behavior in tourism. In Intersections of Niche Tourism and Marketing (pp. 153–176). IGI Global. https://doi.org/10.4018/979-8-3693-8417-6.ch007

Valli, M. (2012). The effect of content and format on e-book success. Ketab Mehr Quarterly, 6, 100–119. (In Persian) Vettriselvan, R. (2025). Harnessing innovation and digital marketing in the era of industry 5.0: Resilient healthcare SMEs. In The Future of Small Business in Industry 5.0 (pp. 163–186). IGI Global. https://doi.org/10.4018/979-8-3693-7362-0.ch007

Vettriselvan, R. (2025). Harnessing innovation and digital marketing in the era of industry 5.0: Resilient healthcare SMEs. In The Future of Small Business in Industry 5.0 (pp. 163–186). IGI Global. https://doi.org/10.4018/979-8-3693-7362-0.ch007