- Alire, C. A.(2007). Word of Mouth Marketing: Abandoning the Academic Library Ivory Tower, New Library World, 108(11/12), 545-551.
- Banville, D & Desrosiers, P & Genet-Volet, Y. (2000). Translating questionnaires and interventories using a cross-cultural translation technique, Journal teaching in physical educe, Vol.19, PP: 374-87.
- Barbara, H. M., & William, F. (2005). Statistical methods for health care research. Philadelphia Lippincott Williams and Wilkins, A Welters Clawer Company. 325-330.
- Blaschko, T. M., & Burlingame, J. (2002). Assessment tools for recreational therapy and related fields (3rd ed.), Ravensdale, WA: Idyll Arbor Inc.
- Burns, N., Grove. S. K. (1999). Understanding Nursing Reaserch.2 nd Ed. Philadelphia. W. B. Saunders Company.
- Dholakia, U.M. (1997). An Investigation of the Relationship between Perceived Risk and Product Involvement Advances in Consumer Research, 2, 59-67.
- Escalas, J. E., & Bettman,J.R. (2005). Self-construal, reference groups and brand meaning, Journal of consumer research, 32(3), 378-390.
- Gilly, M.C., Graham, J.L., Wolfinbarger, M.F. and Yale, L.J. (1998). A Dyadic Study of Interpersonal Information Search, Journal of the Academy of Marketing Science, 26(2), 83- 100.
- Guilford, J. P. (1959). Psychometric Method. New York: M.C. Grow - Hill.
- Human, H.A. (2009). Structural equation modeling using LISREL software, Third edition, samt press, Thehran, [in persain].
- Hoseinie, H. Kh., Ahmad, R., Shojaei, V. Kh. (2010), advertising theoretical and practical approach, First Edition, horoufieh press, Thehran, [in persain].
- Hu, L & Bentler, P. M. (1999). "Cutoff criteria for fit indices in covariance structure analysis: Conventional criteria versus new alternatives", Structural Equation Modeling, Vol.6, PP:1-55.
- Jang, Dongsuk, (2007). "Effect of word of mouth communication on purchasing decisions in restaurants: A path analytics study", Doctoral dissertation, university of Nevada, pp 23-117.
- Jafarpishe, Kh. (2012). Secrets of the name and address of the keys used in building and brand management, First Edition, press amukhte, Thehran, [in persain].
- kamkari, K., kiumarsi, F., shekarzadeh, sh. (2007). Measuring and assessment, first edition, Azad Slamic republic university press, Tehran, [in persain].
- Karubi, M., mohamadian, m. (2009). Measuring a tourist on the effectiveness of advertising media in travel agencies, Social Science Quarterly, 45, 63-92, [in persain].
- Kline, P. (1994). an Easy Guide to Factor Analysis. London Rutledge.
- Litvin S. W, Goldsmith R. E, Pan B. 2008. Electronic word of mouth in hospitality and tourism management, Tourism management, 29(3), 458-468.
- Kordlu, H., Khorshidi, R., Elahi, A. R. (2016). Relationship Between Word of Mouth Advertising with Customer Intonation to Revisit in Sport Clubs: The Study of Ilam`s Bodybuilding Clubs, Communication Management in Sports Media, 3(12), 25-34, [in persain].
- Michele, E. Capella. (2002). Measuring sport fans involvement: the fan behavior questionnaire, sothern Business Review, Spring, 30-36.
- Nunnally, J. C, & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). NY: McGraw‐Hill, Inc.
- Sanayei, A., Shafiee, M. M., Amini, M. V. (2016). Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model (Case study: Isfahan Tejarat Bank), Exploration of Business Administration, 8 (15), 185-209, [in persain].
- Sang, Woo, Bae. (2003). Attitudes, Interests and sport spectator profiling: variables affecting game attendance in NHL Franchise, unpublished dissertation, the University of British Columbia.
- Seyedameri, M. H., moharamzadeh, M., bashiri, B., hadi, H. (2010), Study element sponsorship of sports marketing mix elements, Olympic quarterly, 4(52), 111-129, [in persain].
- Silverman, G. (2011). The secrets of word of mouth marketing: How to trigger exponential sales through runaway word of mouth. New York: AMACOM, 56.
- Souki GQ & Filho CG. (2008). Perceived Quality, Satisfaction and Customer Loyalty: an empirical study in the mobile phones sector in Brazil. International Journal of Internet and Enterprise Management; 5(4): 291- 312.
- Sweeney, J.C., Soutar, G.N. and Mazzarol, T. (2007). Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives, European Journal of Marketing, 42(3/4), 344-364.
- Tabachnick, B. G & Fidell, L. S. (1996). Using Multivariate Statistics, Harper Collins College Publishers: New York.
- Tax, S.S. and Christian, T. (2008). Measuring Word of Mouth: the Questions of who and when?. Journal of Communications, 6,185-199.
- Walker, C. (1995). Word of Mouth, American Demographic, 17(3), 38- 44.
- Wangenheim, F.V. and Bayon, T, (2004). The Effect of Word of Mouth on Service Switching, European Journal of Marketing, 38(9/10), 1173-1185.
- Wood, G. L. B., Haber, J. (1997). Nursing Research: Method, Critical Appraisal and Utilization. 4 th Ed, Mosby Company.
- Zammuto, R. F., Jack, Y., Krakower. (1991). Quantitative and Qualitative Studies in Organizational culture. In Woodman and Pass more, W. A. (Eds). Research in Organizational Change and Development. 5. 83-114.
- Zeidabadi, R., Rezaee, F., Motesharee, E. (2012). Psychometric properties and normalization of Persian version of Ottawa mental skills assessment tools (OMSAT-3), sport psychology studies, 3(7), 63-82, [in persain].
- Zammuto, R. F., Jack, Y., Krakower. (1991). Quantitative and Qualitative Studies in Organizational culture. In Woodman and Pass more, W. A. (Eds). Research in Organizational Change and Development. 5. 83-114.
- Zeidabadi, R., Rezaee, F., Motesharee, E. (2012). Psychometric properties and normalization of Persian version of Ottawa mental skills assessment tools (OMSAT-3), sport psychology studies, 3(7), 63-82, [in persain].
|