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طراحی مدل فرآیندی مدیریت عملکرد رسانه ای فدراسیون ورزش دانش‌آموزی ایران | ||
| مدیریت ارتباطات در رسانه های ورزشی | ||
| مقاله 5، دوره 12، شماره 1 - شماره پیاپی 45، آبان 1403، صفحه 59-73 اصل مقاله (1.01 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/jsm.2022.63389.1609 | ||
| نویسندگان | ||
| افسانه زارع1؛ مینا حکاک زاده* 2؛ سید جلیل میریوسفی3 | ||
| 1دانشجوی دکتری مدیریت ورزشی، واحد کرمان، دانشگاه آزاد اسلامی،کرمان، ایران | ||
| 2استادیار مدیریت ورزشی، واحد کرمان، دانشگاه آزاد اسلامی،کرمان، ایران | ||
| 3استادیار مدیریت ورزشی، دانشگاه ولی‌عصر رفسنجان، رفسنجان، ایران | ||
| چکیده | ||
| هدف از پژوهش حاضر طراحی مدل فرآیندی مدیریت عملکرد رسانه ای فدراسیون ورزش دانش‌آموزی کشور و روش پژوهش ترکیبی اکتشافی متوالی (کیفی – کمی) بود. مشارکت کنندگان در بخش کیفی شامل اساتید مدیریت ورزشی (که حداقل یک پژوهش در حوزه مدیریت عملکرد انجام داده اند)، مدیران انجمن ها و هیئت‌های استانی و اعضای فدراسیون ورزش دانش آموزی بودند؛ که این افراد، به‌صورت هدفمند از نوع معیاری، برای مصاحبه‌های کیفی در موضوع پژوهش انتخاب شدند (20 مصاحبه با 20 نفر و تا حد اشباع نظری ادامه یافت) و در بخش دوم (کمی) بعد از گردآوری اطلاعات حاصل از پژوهش کیفی، اقدام به ساخت پرسشنامه نموده و این پرسشنامه در بین نمونه بخش کیفی (به‌صورت کامل) توزیع شد(75 نفر). نمونه آماری، حداکثر تعداد نمونه با توجه به جدول مورگان در نظر گرفته شد (63 نفر) و روش نمونه گیری به‌صورت تصادفی در دسترس بود. از روش معادلات ساختاری با استفاده از نرم افزار Smart- PLS برای تحلیل مدل استفاده شد. در بخش کیفی پژوهش مشخص شد که مقوله ها در قالب 41 کد مفهومی مشخص شدند و در دل ابعاد ۶ گانه مدل فرایندی جای گرفتند. در بخش کمی نیز مشخص شد که هر 6 مؤلفه اصلی پژوهش از برازش مناسبی برخوردار است و استفاده از ظرفیت های رسانه در فدراسیون ورزش دانش آموزی، منجر به بهبود عملکرد این فدراسیون می شود. | ||
| کلیدواژه‌ها | ||
| روابط عمومی؛ اطلاع رسانی؛ رسانه؛ مدیریت عملکرد | ||
| عنوان مقاله [English] | ||
| Designing a Paradigm Model of Media Performance Management of the Iranian Student Sports Federation | ||
| نویسندگان [English] | ||
| Afsaneh Zare1؛ Mina Hakakzadeh2؛ Seyed Jalil Miryosefi3 | ||
| 1PhD student in sports management, Kerman Branch, Islamic Azad University, Kerman, Iran | ||
| 2Assistant Professor of Sports Management, Kerman Branch, Islamic Azad University, Kerman, Iran | ||
| 3Assistant Professor of Sports Management, Vali Asr University of Rafsanjan, Rafsanjan, Iran | ||
| چکیده [English] | ||
| The purpose of this study was to design a paradigm model for media performance management within the Student Sports Federation of the country. The research employed a sequential exploratory mixed-methods approach, combining qualitative and quantitative phases. In the qualitative phase, participants included sports management professors (who had conducted at least one study on performance management), association directors, provincial board members, and members of the Student Sports Federation. These individuals were purposefully selected for in-depth interviews—20 interviews were conducted until reaching theoretical saturation. In the subsequent quantitative phase, after analyzing the qualitative data, a questionnaire was developed and distributed to the entire qualitative sample (75 individuals). The maximum sample size, based on Morgan’s table, was 63 participants, selected via random sampling. Data analysis was performed using structural equation modeling (SEM) with Smart-PLS software. The qualitative analysis identified 41 concept codes grouped into six core dimensions, forming the foundation of the paradigm model. Quantitative results indicated that all six main components demonstrated a good model fit. The directors of the national Student Sports Federation are recommended to utilize the strategies derived from this research to enhance media performance management within their organization. | ||
| کلیدواژه‌ها [English] | ||
| Public Relations, Information, Media, Performance Management | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 501 تعداد دریافت فایل اصل مقاله: 33 |
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