پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 45 |
| تعداد شماره‌ها | 1,219 |
| تعداد مقالات | 10,473 |
| تعداد مشاهده مقاله | 20,218,621 |
| تعداد دریافت فایل اصل مقاله | 13,907,620 |
تأثیر مشاهده پست‌های اینستاگرامی با محتوای فواید عاطفی و جسمانی ورزش بر قصد ورزش، رضایت عاطفی و یادآوری | ||
| مدیریت ارتباطات در رسانه های ورزشی | ||
| مقاله 11، دوره 12، شماره 1 - شماره پیاپی 45، آبان 1403، صفحه 165-180 اصل مقاله (1.03 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/jsm.2022.64815.1646 | ||
| نویسندگان | ||
| سعید یوسفی1؛ فاطمه عبدوی* 2؛ یعقوب بدری آذرین3؛ مریم مقدم4 | ||
| 1دانشجوی دکتری مدیریت بازاریابی و رسانه ورزشی، دانشکده تربیت‌بدنی، دانشگاه تبریز، تبریز، ایران | ||
| 2استادیار مدیریت ورزشی، دانشکده تربیت‌بدنی، دانشگاه تبریز، تبریز، ایران | ||
| 3دانشیار مدیریت ورزشی، دانشکده تربیت‌بدنی، دانشگاه تبریز، تبریز، ایران | ||
| 4استادیار علوم شناختی، دانشکده علوم توانبخشی، دانشگاه تبریز، تبریز، ایران | ||
| چکیده | ||
| در این پژوهش هدف مطالعه اول طراحی و ارزیابی پست‌های ورزشی اینستاگرامی با زیرنویس‌های فواید عاطفی و جسمانی ورزش همراه با تصاویر در هشت شرایط مجزا بود،که نتایج به‌دست‌آمده از مطالعه اول حاکی از آن بود که پست‌های طراحی‌شده برای هر شرایط مناسب است. مطالعه دوم نیز طرح آزمایشی 2 × 4 بود، که شرکت‌کنندگان در 8 شرایط مجزا به‌صورت آنلاین پست‌های ورزشی اینستاگرامی طراحی‌شده در مطالعه اول را مشاهده کردند. نتایج نیز حاکی از آن بود که در قصد ورزشی پیگیری نسبت به پایه در شرایط آموزنده عاطفی (t(71)=-5.45, P < 0.001) و شرایط آموزنده جسمانی (t(55)= -3.26, P < 0.002) افزایش معناداری وجود دارد. همچنین پست‌های ورزشی آموزنده عاطفی و جسمانی رضایت عاطفی و نمرات یادآوری بیشتری نسبت به پست‌های دیگر داشتند. بنابراین مشاهده پست‌های ورزشی اینستاگرام آموزنده با زیرنویس‌های جسمانی و عاطفی در مقایسه با پست‌های ورزشی خنثی، اغواکننده و متنی در ترغیب به فعالیت‌های ورزشی مؤثرتر بوده است. این مطالعه شواهدی را برای استفاده از محتوای تصویری عاطفی و جسمانی مرتبط با زیرنویس در پست‌های ورزشی اینستاگرامی در جهت ترغیب افراد به ورزش ارائه می‌کند. | ||
| کلیدواژه‌ها | ||
| اینستاگرام؛ فواید ورزش؛ رضایتمندی عاطفی؛ قصد ورزش | ||
| عنوان مقاله [English] | ||
| The Effect of Viewing Instagram Posts with Emotional and Physical Benefits of Exercise on Exercise Intention, Emotional Satisfaction, and Recall | ||
| نویسندگان [English] | ||
| saeed yousefi1؛ fateme abdavi2؛ Yaquob Badriazarin3؛ maryam moghadam4 | ||
| 1Ph.D. Student Sport Management, Sport Sciences Faculty, Tabriz University, Tabriz, Iran | ||
| 2Assistant Prof. of Sport Management, Sport Sciences Faculty, Tabriz University, Tabriz, Iran | ||
| 3Associate Prof. of Sport Management, Sport Sciences Faculty, Tabriz University, Tabriz, Iran | ||
| 4Assistant Prof. of, Rehabilitation Faculty, Tabriz, Tabriz University of Medical Sciences, Iran | ||
| چکیده [English] | ||
| In this research, the first study aimed to design and evaluate Instagram sports posts featuring captions that highlight the affective and instrumental benefits of exercise, accompanied by images, across eight separate conditions. The results indicated that the designed posts were appropriate for each condition. The second study employed a 2 x 4 experimental design, where participants in the eight conditions viewed the Instagram posts from the first study online. The findings showed a significant increase in exercise intention compared to baseline levels in both the emotional (t(71) = -5.45, p < 0.001) and physical (t(55) = -3.26, p < 0.002) educational conditions. Additionally, posts with affective and instrumental information generated higher emotional satisfaction and recall scores than other types of posts. Therefore, viewing informative Instagram sports posts with affective and instrumental captions was more effective in promoting sports participation than neutral, seductive, or purely textual posts. This study provides evidence supporting the use of caption-related affective and instrumental visual content in Instagram sports posts to motivate individuals to exercise. | ||
| کلیدواژه‌ها [English] | ||
| Benefits of Sport, Intention Sport, Instagram, Emotional Satisfaction | ||
| مراجع | ||
|
Alamäki, Ari, Pesonen, Juho, & Dirin, Amir. (2019). Triggering effects of mobile video marketing in nature tourism: Media richness perspective. Information Processing & Management, 56(3), 756-770.
Babaei Mobarake, M., Kohandel, M., khodayari, A., Noorbakhash, M., Zarei, A. (2019). Design of the Structural Model Motivates Viewers of Sports Programs through Digital Devices. Communication Management in Sport Media, 7(1), 15-26.
Bastos Juliano Peixoto, Araujo Cora Luiza Pavin, & Hallal Pedro Curi. (2008). Prevalence of insufficient physical activity and associated factors in Brazilian adolescents. J Phys Act Health, 5(6), 777-794.
Boer, H., Ter Huurne, E., & Taal, E. (2006). Effects of pictures and textual arguments in sun protection public service announcements. Cancer detection and prevention, 30(5), 432–438
Brown, Zoe, & Tiggemann, Marika. (2020). A picture is worth a thousand words: The effect of viewing celebrity Instagram images with disclaimer and body positive captions on women’s body image. Body image, 33 (4): 190-198.
Cameron, L. D., & Chan, C. K. (2008). Designing health communications: Harnessing the power of affect, imagery, and self‐regulation. Social and Personality Psychology Compass, 2(1), 262-282.
Chang, Yongmin, & Choi, Sungmook. (2014). Effects of seductive details evidenced by gaze duration. Neurobiology of learning and memory, 109, 131-138.
Conner, Mark, Rhodes, Ryan E, Morris, Ben, McEachan, Rosemary, & Lawton, Rebecca. (2011). Changing exercise through targeting affective or cognitive attitudes. Psychology and Health, 26(2), 133-149Crozier AJ, Taylor KL. "An exploratory study examining the interactive effect of descriptive norm and image appeal messages on adults’ physical activity intentions: A test of deviation regulation theory". Journal of health communication. 2019;24(2):195-202.
Davies, Bryony, Turner, Mark, & Udell, Julie. (2020). Add a comment… how fitspiration and body positive captions attached to social media images influence the mood and body esteem of young female Instagram users. Body image, 33, 101-105.
Emerson, J. A., Dunsiger, S., Lee, H. H., Kahler, C. W., Bock, B., & Williams, D. M. (2022). Daily Instrumental and Affective Attitudes About Exercise: An Ecological Momentary Assessment Study. Annals of behavioral medicine : a publication of the Society of Behavioral Medicine, 56(7), 726–736.
Esteghamati, Alireza, Khalilzadeh, Omid, Rashidi, Armin, Kamgar, Mandana, Meysamie, Alipasha, & Abbasi, Mehrshad. (2011). Physical activity in Iran: results of the third national surveillance of risk factors of non-communicable diseases (SuRFNCD-2007). Journal of Physical Activity and Health, 8(1), 27-35.
Haskell, William L, Lee, I-Min, Pate, Russell R, Powell, Kenneth E, Blair, Steven N, Franklin, Barry A, . . . Bauman, Adrian. (2007). Physical activity and public health: updated recommendation for adults from the American College of Sports Medicine and the American Heart Association. Circulation, 116(9), 1081.
Hevel, Derek J, Amorose, Anthony J, Lagally, Kristen M, Rinaldi-Miles, Anna, & Pierce, Scott. (2019). "Testing the effects of messaging on physical activity motivation in active and non-active adults". Psychology of Sport and Exercise, 43, 333-342.
Johnston, Caitlyn, & Davis, William E. (2019). Motivating exercise through social media: Is a picture always worth a thousand words?. Psychology of Sport and Exercise, 41, 119-126.
Korda, H., & Itani, Z. (2013). Harnessing social media for health promotion and behavior change. Health Promotion Practice, 14, 15–23.
Lang, A. (2000). The limited capacity model of mediated message processing. Journal of communication, 50(1), 46-70.
Lawton, Rebecca, Conner, Mark, & McEachan, Rosemary. (2009). "Desire or reason: predicting health behaviors from affective and cognitive attitudes". Health Psychology, 28(1), 56.
Leiner, M., Handal, G., & Williams, D. (2004). Patient communication: a multidisciplinary approach using animated cartoons. Health education research, 19(5), 591-595.
Lithopoulos, Alexander, & Young, Bradley W. (2018). Sport gain-framed messages, possible selves, and their effects on adults’ interest, intentions, and decision to register in sport. International Journal of Sport and Exercise Psychology, 16(3), 313-326.
Lithopoulos, Alexander, Rathwell, Scott, & Young, Bradley W. (2015). Examining the effects of gain-framed messages on the activation and elaboration of possible sport selves in middle-aged adults. Journal of Applied Sport Psychology, 27(2), 140-155.
Lu, Yu, Kim, Youjeong, Dou, Xue Yuki, & Kumar, Sonali. (2014). Promote physical activity among college students: Using media richness and interactivity in web design. Computers in Human Behavior, 41, 40-50.
Maher, C. A., Lewis, L. K., Ferrar, K., Marshall, S., De Bourdeaudhuij, I., & Vandelanotte, C. (2014). Are health behavior change interventions that use online social networks effective? A systemic review. Journal of Medical Internet Research, 16, e40.
Mansouri, H., Gholami, M., Sadeghi Boroujerdi, S., Sadeghi, M. (2020). The Effect of Instagram Advertising Indices on the Immediate and Hidden Behavioral Response of Sporting Goods Consumers. Communication Management in Sport Media, 7(4), 65-78.
Morris, B, Lawton, R, McEachan, R, Hurling, R, & Conner, M. (2016). Changing self-reported physical activity using different types of affectively and cognitively framed health messages, in a student population. Psychology, health & medicine, 21(2), 198-207.
Niu, Z., Jeong, D. C., Brickman, J., Nam, Y., Liu, S., & Stapleton, J. L. (2020). A picture worth a thousand texts? Investigating the influences of visual appeals in a text message-based health intervention. Journal of health communication, 25(3), 204-213.
Reifegerste, Doreen, & Rossmann, Constanze. (2017). Promoting physical activity with group pictures. Affiliation-based visual communication for high-risk populations. Health communication, 32(2), 161-168.
Rhodes, R. E., Fiala, B., & Conner, M. (2009). A review and meta-analysis of affective judgments and physical activity in adult populations. Annals of behavioral medicine : a publication of the Society of Behavioral Medicine, 38(3), 180–204.
Rhodes, R. E., Gray, S. M., & Husband, C. (2019). Experimental manipulation of affective judgments about physical activity: a systematic review and meta-analysis of adults. Health psychology review, 13(1), 18–34.
Rothman, A J, & Updegraff, JA. (2010). Specifying when and how gain-and loss-framed messages motivate healthy behavior: An integrated approach. Perspectives on framing, 257-278.
Seo, K., Dillard, J. P., & Shen, F. (2013). The effects of message framing and visual image on persuasion. Communication Quarterly, 61(5), 564-583.
Sirriyeh, R, Lawton, R, & Ward, J. (2010). Physical activity and adolescents: an exploratory randomized controlled trial investigating the influence of affective and instrumental text messages. British journal of health psychology, 15(4), 825-840.
Sundar, S Shyam. (2000). Multimedia effects on processing and perception of online news: A study of picture, audio, and video downloads. Journalism & Mass Communication Quarterly, 77(3), 480-499.
Sung, E, & Mayer, RE. (2012). When graphics improve liking but not learning from online lessons. Computers in Human Behavior, 28(5), 1618-1625.
Tiggemann, M, Anderberg, I, & Brown, Z. (2020). # Loveyourbody:
The effect of body positive Instagram captions on women’s body image. Body image, 33, 129-136.
Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-esteem. Psychology of Popular Media Culture, 3, 206–222.
| ||
|
آمار تعداد مشاهده مقاله: 1,095 تعداد دریافت فایل اصل مقاله: 27 |
||