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تاثیر عضویت در شبکه‌های مجازی ورزشی بر انگیزه مشارکت ورزشی جوانان با میانجی‌گری فرهنگ‌پذیری ورزش | ||
| مدیریت ارتباطات در رسانه های ورزشی | ||
| مقاله 4، دوره 12، شماره 1 - شماره پیاپی 45، آبان 1403، صفحه 45-58 اصل مقاله (1.07 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/jsm.2023.67378.1741 | ||
| نویسندگان | ||
| امین راجی1؛ فهیمه مومنی فر* 1؛ نسرین عزیزیان کهن2 | ||
| 1استادیار مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران | ||
| 2دانشیار گروه تربیت بدنی و علوم ورزشی، دانشکده علوم تربیتی و روانشناسی، دانشگاه محقق اردبیلی، اردبیل، ایران | ||
| چکیده | ||
| هدف کلی تحقیق، بررسی تأثیر عضویت در شبکه های مجازی ورزشی بر انگیزه مشارکت ورزشی جوانان با میانجی گری فرهنگ پذیری ورزش بود. پژوهش از نوع توصیفی و مبتنی بر مدل سازی معادلات ساختاری بود که ازلحاظ هدف، کاربردی محسوب می شود. داده های این تحقیق به‌صورت میدانی و با استفاده از 3 پرسشنامه، عضویت در شبکه های مجازی ورزشی، فرهنگ پذیری ورزش و انگیزه مشارکت ورزشی گردآوری شد. جامعه آماری، تمام جوانان عضو شبکه های مجازی ورزشی شهر تهران بود. تعداد نمونه آماری با استفاده از جدول مورگان، 384 نفر و روش نمونه گیری به‌صورت تصادفی در دسترس انجام شد. برای آزمون مدل و فرضیه های تحقیق از مدل یابی معادلات ساختاری با رویکرد حداقل مربعات جزئی استفاده شد. همچنین از نرمافزار SPSS و نرمافزار Smart Pls برای تجزیه و تحلیل داده ها استفاده شد. نتایج نشان داد که عضویت در شبکه های مجازی ورزشی بر انگیزه مشارکت ورزشی جوانان (438/0) و فرهنگ پذیری ورزش در جوانان شهر تهران(671/0) و همچنین فرهنگ پذیری ورزش بر انگیزه مشارکت در فعالیت های ورزشی جوانان شهر تهران(876/0) تأثیر مثبت و معنی داری دارد. با توجه به نتایج آزمون سوبل، نقش میانجی‌گری فرهنگ پذیری ورزش نیز تأیید شد. بنابراین پیشنهاد می شود، سازمان ها و متولیان ورزش شهر تهران با گسترش و بهره گیری از شبکه های مجازی ورزشی و افزایش فرهنگ پذیری ورزش، جوانان را در امر ورزش ترغیب نمایند. | ||
| کلیدواژه‌ها | ||
| شبکه های مجازی ورزشی؛ مشارکت ورزشی؛ فرهنگ پذیری ورزش | ||
| عنوان مقاله [English] | ||
| The Impact of Membership in Sports Social Networks on Young People's Motivation to Participate in Sports, Mediated by Sports Socialization | ||
| نویسندگان [English] | ||
| پرهام Raji1؛ Fahimeh MomeniFar1؛ Nasrin Azizian kohan2 | ||
| 1Assistant Professor of Sports Management, Payame Noor University, Tehran, Iran | ||
| 2Associate Professor, Department of Physical Education and Sports Sciences, Faculty of Educational Sciences and Psychology, Mohaghegh Ardabili University, Ardabil, Iran | ||
| چکیده [English] | ||
| The overall aim of this research was to investigate the effect of membership in virtual sports networks on young people's motivation to participate in sports, with sports acculturation serving as a mediating factor. The study was descriptive and employed structural equation modeling, and it is classified as applied research based on its purpose. Data were collected through field surveys using a questionnaire. Statistically, all participants were members of virtual sports networks in Tehran. The sample size was 384 individuals, determined using Morgan's table and a non-random sampling method. Structural equation modeling with the partial least squares (PLS) approach was used to test the proposed model and hypotheses. Data analysis was performed using SPSS and SmartPLS software. The results indicated that membership in virtual sports networks positively influences young people's motivation to participate in sports (β = 0.438) and enhances their cultural acceptance of sports (β = 0.671). Furthermore, cultural acceptance of sports significantly affects the motivation to engage in sports activities among youth in Tehran (β = 0.876). The Sobel test confirmed the mediating role of sports acculturation. Based on these findings, it is recommended that sports organizations and guardians in Tehran promote youth participation in sports by expanding and utilizing virtual sports networks and fostering a strong sports culture. | ||
| کلیدواژه‌ها [English] | ||
| Sports Virtual Networks, Sports Participation, Cultural Adaptation of Sports | ||
| مراجع | ||
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