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تدوین الگوی خدمات گردشگری تفریحی- ورزشی در کلان شهرها | ||
فصلنامه علمی پژوهشهای کاربردی در مدیریت ورزشی | ||
مقاله 2، دوره 13، شماره 3 - شماره پیاپی 51، دی 1403، صفحه 17-32 اصل مقاله (1.57 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/arsm.2024.70690.3869 | ||
نویسندگان | ||
محمد عطایی1؛ مهدی سوادی* 2؛ حمیدرضا سایبانی3 | ||
1دانشجوی دکتری، گروه مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد قشم، قشم، ایران. | ||
2استادیار، گروه مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد شیراز، شیراز، ایران. | ||
3استادیار، گروه مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد قشم، قشم، ایران. | ||
چکیده | ||
در این مطالعه به صنعت گردشگری فراتر از یک صنعت به مشابه پدیدة پویایی جهانی و اجتماعی پرداخته شده که پیچیدگیهای خاص خود را دارد. در چند سال آینده صنعت گردشگری از لحاظ درآمد در راًس صنایع موجود دنیا قرار خواهد داشت و بزرگترین بخش تجارت بینالملل را به خود اختصاص داده است و صنعت توریسم بر تمام ابعاد مختلف اقتصادی، سیاسی، فرهنگی، اجتماعی، زیستمحیطی تأثیر میگذارد. بهمنظور تجزیه و تحلیل دادهها برای انجام پیشپردازش دادهها ازجمله محاسبه آمارههای توصیفی استفاده شده است. آمار استنباطی در این تحقیق از مدل معادلات ساختاری استفاده شده است. جامعه آماری برای بخش کمی پژوهش به تعداد 384 نفر از گردشگران شناسایی و مشخصات جمعیت شناختی آنان را ارائه کرده است. نتایج مطالعه حاضر نشان داد که خدمات گردشگری تفریحی- ورزشی بالاترین شاخص ارتباط پیشبین سازهها را به خود اختصاص داد (416/0)؛ و دیجیتالسازی خدمات گردشگری تأثیری بر شاخص ارتباط پیشبین سازهها نداشت (0/0). همچنین، نتایج حاصل از رابطه برنامهریزی راهبردی خدمات گردشگری با کیفیت عوامل ناملموس ادراک شده بالاترین اندازه اثر را داشت (706/0) و رابطه ویژگیهای گردشگران با خدمات گردشگری تفریحی- ورزشی پایینترین اندازه اثر را نشان داد (025/0). | ||
کلیدواژهها | ||
گردشگری؛ کلانشهرها؛ خدمات گردشگری؛ خدمات تفریحی- ورزشی | ||
عنوان مقاله [English] | ||
Compilation of the Pattern of Sports-Recreational Tourism Services in Big Cities | ||
نویسندگان [English] | ||
Mohammad Ataei1؛ Mehdi Savadi2؛ Hamidreza Saibani3 | ||
1Ph.D. Student, Department of Sports Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran. | ||
2Assistant Professor, Department of Sports Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran | ||
3Assistant Professor, Department of Sports Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran. | ||
چکیده [English] | ||
In this study, the tourism industry is more than just an industry, it is similar to the phenomenon of global and social dynamics, which has its own complexities. In the next few years, the tourism industry will be at the top of the world's existing industries in terms of income, and it will be the largest part of international trade. And the tourism industry affects all the different economic, political, cultural, social, and environmental aspects. In order to analyze the data, pre-processing of the data, including the calculation of descriptive statistics, has been used. Inferential statistics in this research are from the structural equation model Used. For the quantitative part of the research, the statistical community has identified 384 tourists and presented their demographic characteristics. The results of the present study showed that sports-recreational tourism services had the highest correlation index between constructs (Q^2) (0.416). And the digitalization of tourism services had no effect on the index of predictive communication between structures (0.0). Also, the results of the relationship between the strategic planning of tourism services and the quality of perceived intangible factors had the highest effect size (0.706) and the relationship between the characteristics of tourists and sports-recreational tourism services showed the lowest effect size (0.025). | ||
کلیدواژهها [English] | ||
Tourism, Metropolises, Tourism Services, Sports-Recreational Services | ||
مراجع | ||
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