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تحلیل موانع پیش روی توسعه گردشگری رویداد محور در نواحی روستایی (مورد مطالعه: روستای فرهنگی و رویداد محور ینگیجه) | ||
| برنامه ریزی توسعه کالبدی | ||
| دوره 11، شماره 1، خرداد 1403، صفحه 87-104 اصل مقاله (2.19 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/psp.2024.67464.2661 | ||
| نویسندگان | ||
| سعدی محمدی* 1؛ زهرا حکیمی نیا2 | ||
| 1دانشیار جغرافیا و برنامه ریزی روستایی، دانشگاه پیام نور، تهران،ایران | ||
| 2کارشناسی ارشد جغرافیا و برنامه ریزی روستایی ، دبیر آموزش و پرورش استان کردستان، مریوان، ایران | ||
| چکیده | ||
| پژوهش حاضر با روش توصیفی-تحلیلی و ماهیت کمی-کیفی و با هدف آسیبشناسی توسعه گردشگری رویداد محور در روستای ینگیجه به عنوان روستایی با توان و ظرفیتهای فراوان در این عرصه و روستای هدف گردشگری تالاب زریوار به عنوان دومین محور مهم توسعه گردشگری روستایی استان کردستان انجام گرفته است. گردآوری دادهها به روش پیمایشی با نگرش جامع مبتنی بر ماهیت پیچیده و سیستمی فعالیتهای گردشگری، مبتنی بر برگزاری جلسات بحث مشارکتی گروهی در روستا با حضور ذی‌نفعان، مشاهده مستقیم وضع موجود، مصاحبههای عمیق و باز، تشکیل گروه دلفی و تجزیه و تحلیل آن‌ها با تکنیک تئوری بنیادی و تکنیک تحلیل سلسله مراتبی نشان دادند که در راستای تبدیل روستای ینگیجه به روستایی با برند گردشگری رویداد محور و توسعه آن دو بخش عمده موانع و چالشها مبتنی بر بخش موانع و چالشهای عمومی توسعه گردشگری و بخش ویژه، مبتنی بر توسعه گردشگری رویداد محور از سطح محلی تا سطح مدیریت گردشگری استانی نقش‌آفرین هستند. در بخش عمومی توسعه گردشگری؛ ضعف در زیرساختها و خدمات گردشگری، ضعف در بازاریابی، ضعف در آموزش، عدم حفاظت و تنوع بخشی به جاذبهها، ضعف در برنامهریزی، نظارت و عملکرد نهادهای دولتی، فضای نامناسب کسب و کار و نارساییهای مرتبط با نیازها و عملکرد گردشگران در قالب 47 متغیر یا مانع و چالش و در بخش تخصصی توسعه گردشگری رویداد نیز ضعف در تأمین و جریان مالی، تبلیغات تخصصی و برجستهسازی، تجربه گرایی و خلاقیت محوری و برنامهریزی و مدیریت رویدادها در قالب 23 مانع و چالش که مهمترین موانع پیش روی توسعه گردشگری رویداد محور روستای ینگیجه شناخته شدند. همچنین؛ در بخش توسعه گردشگری عمومی ضعف در برنامهریزی، نظارت و عملکرد نهادهای دولتی، فضای نامناسب کسب و کار و ضعف های مرتبط با آموزش و اطلاع رسانی و در بخش تخصصی مرتبط با توسعه گردشگری رویداد محور نیز ضعف در برنامهریزی و مدیریت رویدادها، عدم حرکت به سمت تجربه گرایی و خلاقیت محوری و ضعف در تبلیغات تخصصی و برجستهسازی در میان موانع شناسایی شده دارای بیشترین اهمیت در شکلگیری وضعیت نامناسب موجود، شناخته شدند. | ||
| کلیدواژه‌ها | ||
| گردشگری رویداد محور؛ گردشگری سیستمی؛نواحی روستایی؛ دریاچه زریوار؛ روستای ینگیجه | ||
| عنوان مقاله [English] | ||
| Analysis of the Obstacles Facing the Development of Event-Oriented Tourism in Rural Areas (Case Study: Cultural and Event-Oriented Village of Yengijeh) | ||
| نویسندگان [English] | ||
| saadi mohammadi1؛ z ha2 | ||
| 1Associate professor in Geography and rural planning, Payame Noor University, Tehran, Iran | ||
| 2M.A. in Geography and Rural Planning, Secretary of Education in Marivan County, Marivan, Iran | ||
| چکیده [English] | ||
| The present research has been carried out with a descriptive-analytical method and a quantitative-qualitative nature, aiming at the development of event-oriented tourism in Yingigeh village. This village has a great potential and capacity in the field of tourism and is the second most important axis of rural tourism development in Kurdistan province in the area of Zarivar wetland. Data collection was done using a survey method with a comprehensive approach based on the complex and systemic nature of tourism activities, holding group discussion meetings in the village with stakeholders, direct observation of the study area, in-depth and open interviews, and forming a Delphi group. Data were analyzed using fundamental theory technique and hierarchical analysis technique. The analysis showed that there are major obstacles and challenges from the local level to the provincial tourism management level in order to turn Yingigeh village into a village with an event-oriented tourism brand and its development. In the general sector of tourism development some cases such as; weakness in tourism infrastructure and services, weakness in marketing, weakness in education, lack of protection and diversification of attractions, weakness in planning, supervision and performance of government institutions, inappropriate business environment and inadequacies related to the needs and performance of tourists were classified in the form of 47 variables or challenges. In the specialized field of event-based tourism development; weaknesses in financing and financial flow, specialized advertising and highlighting, experimentalism and central creativity, and planning and management of events were identified as 23 obstacles. Also; in the general tourism development sector, there are some weaknesses in the planning, supervision and performance of government institutions, an inappropriate business environment and weaknesses related to education and information. In the specialized sector related to the development of event-based tourism, there is also a weakness in the planning and management of events. Lack of movement towards experientialism and central creativity and weakness in specialized advertising and highlighting among the identified obstacles are the most important in the formation of the existing unfavorable situation. | ||
| کلیدواژه‌ها [English] | ||
| Event-Oriented Tourism, Systemic Tourism, Rural Areas, Zarivar Lake, Yengijeh Village | ||
| مراجع | ||
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