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Exploring Ethical Purchase Behavior in Tourism Based on Circular Economy: The Mediating Role of Purchase Intention and the Impact of Awareness, Value, and Attitude | ||
| فصلنامه علمی آموزش محیط زیست و توسعه پایدار | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 14 تیر 1404 | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/ee.2025.69406.2681 | ||
| نویسندگان | ||
| Yazdan Shirmohammadi* 1؛ Rabeaeh Askari2 | ||
| 1Associate Professor, Department of Business Administration, Payame Noor University, Tehran, Iran | ||
| 2Department of Businnes Management, Azad, Tehran, Iran | ||
| چکیده | ||
| The circular economy offers a disruptive transition from the traditional linear economy through the lens of resource efficiency, waste reduction, and natural system restoration via closed-loop operations. This research presents evidence of the influence of environmental consciousness, perceived value, and moral disposition on the ethical buying intentions and behavior of European tourists in Tehran in the context of the circular business model (CBM). Furthermore, the role of individual characteristics in the interactions between them is determined. The study used an applied, descriptive-correlational design. Data collection was done through structured questionnaires, and data analysis was done via SPSS 26, AMOS 25, and PLS-SEM. The results show that awareness, value, and attitude significantly affect purchasing intent, and purchasing intent is a strong predictor of actual behavior. The study adds to the argument for sustainable tourism in the literature by recognizing the psychological aspects of ethical consumption in the context of the circular economy. To this end, it provides practical implications for tourism managers interested in designing and implementing more consumer-centric circular approaches. However, due to the use of a limited, local, and self-reported sample, the results should be interpreted with caution and generalizability should be considered. | ||
| کلیدواژه‌ها | ||
| Environmental awareness؛ Perceived value؛ Ethical shopping؛ Environmental behavior؛ Circular tourism | ||
| عنوان مقاله [English] | ||
| Exploring Ethical Purchase Behavior in Tourism Based on Circular Economy: The Mediating Role of Purchase Intention and the Impact of Awareness, Value, and Attitude | ||
| نویسندگان [English] | ||
| Yazdan Shirmohammadi1؛ Rabeaeh Askari2 | ||
| 1Associate Professor, Department of Business Administration, Payame Noor University, Tehran, Iran | ||
| 2Department of Business Management, Azad, Tehran, Iran | ||
| چکیده [English] | ||
| The circular economy offers a disruptive transition from the traditional linear economy through the lens of resource efficiency, waste reduction, and natural system restoration via closed-loop operations. This research presents evidence of the influence of environmental consciousness, perceived value, and moral disposition on the ethical buying intentions and behavior of European tourists in Tehran in the context of the circular business model (CBM). Furthermore, the role of individual characteristics in the interactions between them is determined. The study used an applied, descriptive-correlational design. Data collection was done through structured questionnaires, and data analysis was done via SPSS 26, AMOS 25, and PLS-SEM. The results show that awareness, value, and attitude significantly affect purchasing intent, and purchasing intent is a strong predictor of actual behavior. The study adds to the argument for sustainable tourism in the literature by recognizing the psychological aspects of ethical consumption in the context of the circular economy. To this end, it provides practical implications for tourism managers interested in designing and implementing more consumer-centric circular approaches. However, due to the use of a limited, local, and self-reported sample, the results should be interpreted with caution and generalizability should be considered. | ||
| کلیدواژه‌ها [English] | ||
| Environmental awareness, Perceived value, Ethical shopping, Environmental behavior, Circular tourism | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 33 |
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