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رابطه ساختاری نگرش و دانش محیطزیستی با تمایلات رفتاری در حفاظت از محیطزیست: نقش میانجی رضایت گردشگر و فایده درک شده | ||
فصلنامه علمی آموزش محیط زیست و توسعه پایدار | ||
مقاله 10، دوره 7، شماره 1، مهر 1397، صفحه 127-142 اصل مقاله (5.98 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/ee.2018.5064 | ||
نویسندگان | ||
محمد نجارزاده* 1؛ سکینه جعفری2؛ نرگس جعفری3؛ نگار رجبی4 | ||
1استادیار گروه مدیریت گردشگری، دانشگاه سمنان | ||
2استادیار گروه مدیریت آموزشی، دانشگاه سمنان | ||
3دانشجوی کارشناسی ارشد مدیریت گردشگری، دانشگاه سمنان | ||
4کارشناس ارشد مدیریت گردشگری، دانشگاه سمنان | ||
چکیده | ||
هدف این پژوهش، شناسایی رابطه ساختاری نگرش محیطزیستی و دانش محیطزیستی با تمایلات رفتاری گردشگر در حفاظت از محیطزیست با نقش میانجی رضایت گردشگر و فایده درک شده در پارک ملی خار توران بود. پژوهش حاضر با توجه به هدف، کاربردی و با توجه به نحوه گردآوری دادهها از نوع تحقیقات توصیفی-همبستگی بود. جامعه آماری کلیه گردشگران پارک ملی خارتوران بود. شرکتکنندگان 200 نفر از گردشگران بودند که با استفاده از روش نمونهگیری در دسترس انتخاب شدند. همه آنها مقیاسهای نگرش و دانش محیطزیستی، تمایلات رفتاری گردشگر در حفاظت از محیطزیست، رضایت گردشگر و فایده درکشده را تکمیل کردند. دادهها با استفاده از مدل تحلیل مسیر، تحلیل شدند. یافتهها نشان داد که دانش محیطزیستی اثر معناداری بر تمایلات رفتاری گردشگر در حفاظت از محیطزیست دارد. دانش محیطزیستی با میانجیگری فایده درک شده اثر غیرمستقیمی بر تمایلات رفتاری گردشگر در حفاظت از محیطزیست نداشت. دانش محیطزیستی با میانجیگری فایده درک شده و رضایت بر تمایلات رفتاری گردشگر در حفاظت از محیطزیست اثر غیرمستقیم داشت. نگرش محیطزیستی اثر معناداری بر تمایلات رفتاری گردشگر در حفاظت از محیطزیست داشت. نگرش محیطزیستی با میانجیگری رضایت گردشگر اثر غیرمستقیمی بر تمایلات رفتاری در حفاظت از محیطزیست داشت. درنتیجه دانش محیطزیستی و نگرش محیطزیستی میتوانستند بهصورت مستقیم و غیرمستقیم تمایلات رفتاری گردشگر در حفاظت از محیطزیست را تحت تأثیر قرار دهند. | ||
کلیدواژهها | ||
تمایلات رفتاری در حفاظت از محیطزیست؛ دانش محیطزیستی؛ رضایت گردشگر؛ فایده درک شده؛ نگرش محیطزیستی | ||
عنوان مقاله [English] | ||
Tourist Behavioral Intentions in Conservation of Environment, Environmental Knowledge, Tourist Satisfaction, Environmental Attitude, Perceived Benefit. | ||
نویسندگان [English] | ||
Mohammad Najjarzadeh1؛ Sakineh Jafari2؛ Narges Jafari3؛ Negar Rajabi4 | ||
1Assistant Professor, Tourism Management Department, Semnan University, Semnan, Iran | ||
2Assistant Professor, Educational Management Department, Semnan University, Semnan, Iran | ||
3Master Student of Tourism Management, Semnan University, Semnan, Iran | ||
4Master of Tourism Management, Semnan University, Semnan, Iran | ||
چکیده [English] | ||
The aim of this study was to investigate the structural relationship between environmental attitudes and knowledge with behavioral intentions in Conservation of Environment with the Mediating role of tourist satisfaction and Perceived Benefit in Khar Turan National Park. Regarding the goal, the current research was practical and according to the method of data collection, it was considered descriptive - correlation. The study population was consist of all tourists who visited Khar Turan National Park. Participants were 200 tourists selected by using convenience sampling method. All of them completed questionnaire scales. Data analyzed by the path analysis. The results showed that environmental knowledge has a significant effect on tourist behavioral intentions in the conservation of the environment. Environmental knowledge by mediating perceived benefit didn’t have an indirect effect on tourist behavioral intentions in the conservation of the environment. Environmental knowledge by mediating perceived benefit and satisfaction had an indirect effect on tourist behavioral intentions in the conservation of Environment. Environmental attitude had a significant effect on tourist behavioral intentions in Conservation of the environment. Environmental attitude by mediating tourist satisfaction had an indirect effect on tourist's behavioral intentions in Conservation of the environment.In conclusion, environmental knowledge and environmental attitudescould directly affect the tourist behavioral intentions in Conservation of Environment. | ||
کلیدواژهها [English] | ||
Tourist Behavioral Intentions in Conservation of Environment, environmental knowledge, Tourist Satisfaction, Environmental attitude, Perceived Benefit | ||
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