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پیش‌بینی نیات رفتاری هواداران استقلال متأثر از مسئولیت اجتماعی باشگاه به‌واسطة نقش میانجی هویت تیمی | ||
| مطالعات مدیریت رفتار سازمانی در ورزش | ||
| مقاله 4، دوره 7، شماره 2 - شماره پیاپی 26، تیر 1399، صفحه 53-67 اصل مقاله (760.9 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/fmss.2020.50582.2070 | ||
| نویسندگان | ||
| عرفان مرادی* 1؛ سید امیر اجاق2 | ||
| 1دانشجوی دکتری مدیریت ورزشی؛ دانشگاه تربیت مدرس | ||
| 2کارشناس ارشد مدیریت ورزشی؛ دانشگاه خوارزمی | ||
| چکیده | ||
| هدف از پژوهش حاضر بررسی تأثیر مسئولیت اجتماعی باشگاه بر نیات رفتاری هواداران استقلال با ملاحظه نقش میانجی هویت تیمی است. روش پژوهش حاضر توصیفی – پیمایشی بوده و بر اساس هدف از نوع مطالعات کاربردی می‌باشد. روش نمونه‌گیری نیز به صورت غیراحتمالی، داوطلبانه و دردسترس متشکل از هواداران باشگاه استقلال بود که برآورد حجم نمونه آن با استفاده از نرم افزار SPSS Sample power مبتنی بر اهداف و فرضیات پژوهش صورت پذیرفت، در نهایت 303 نفر در نظر گرفته شدند تا به پرسشنامه‌های استاندارد استفاده شده مسئولیت اجتماعی در ورزش (ژانگ، 2012)، هویت تیمی (کیم و همکاران، 2019) و نیات رفتاری (کانزل و یاسیم، 2007) جهت بررسی فرضیات تحقیق پاسخ دهند. شایان ذکر است اعتبار و پایایی ابزارها در قالب بخش‌های مختلف اعم از روایی صوری و محتوایی از منظر صاحبنظران حوزه‌ی مدیریت ورزش و نیز آزمون‌های آماری همچون نسبت خصیصه متفاوت – خصیصه یکسان، متوسط واریانس استخراج شده، آلفای کرونباخ و پایایی ترکیبی مورد تأیید قرار گرفت. تحلیل‌های آماری نیز با استفاده از دو نرم افزار SPSS 22 و Smart PLS 3 انجام پذیرفتند. یافته‌ها حکایت از اثرگذاری مثبت و معنادار مسئولیت اجتماعی باشگاه و هویت تیمی هواداران بر نیات رفتاری آنان داشت. همچنین هویت تیمی نیز تحت تأثیر مسئولیت اجتماعی باشگاه قرار داشت. از طرفی نیز نقش هویت تیمی به عنوان میانجی جزئی به صورت معنادار مورد تأیید قرار گرفت. | ||
| کلیدواژه‌ها | ||
| نیات رفتاری؛ هویت تیمی؛ هواداران ورزشی؛ مسئولیت اجتماعی در ورزش | ||
| عنوان مقاله [English] | ||
| Predicting the behavioral intentions of Esteghlal fans Affected by the social responsibility of the club through the mediating role of team identification | ||
| نویسندگان [English] | ||
| Erfan Moradi1؛ Seyedamir Ojagh2 | ||
| 1Ph.D. Student in Sport Management; Tarbiat Modares University | ||
| 2M.A Student in sport management, Kharazmi University | ||
| چکیده [English] | ||
| The purpose of this study is to investigate the effect of club social responsibility on the behavioral intentions of Esteghlal fan's considering the mediating role of team identification. The methodology of this study is descriptive-survey, and by purpose, it is a type of applied research. The sampling method was non-probability, voluntary, and accessible, consisting of Esteghlal fans. The sample size was estimated using SPSS Sample power software based on research goals and assumptions; finally, 303 were taken into account to respond to the standard questionnaire designed -social responsibility in sport (Jung, 2012), team identification (Kim et al., 2019) and behavioral intentions (Kuenzel, and Yassim, 2007)- to examine the hypotheses of the research. It is worth mentioning that the validity and reliability of the tools confirmed in the form of the face and content validity from the perspective of sports management experts as well as statistical tests such as the Heterotrait-Monotrait ratio, Average Variance Extracted, Cronbach's Alpha, and Combined Reliability. Statistical analyzes performed using SPSS 22 and Smart PLS 3 software. The findings indicated a positive and significant effect of social responsibility and team identification of Esteghlal on their behavioral intentions. The club's social responsibility also influenced the team's identification. On the other hand, the role of team identification as a partial mediator significantly confirmed. | ||
| کلیدواژه‌ها [English] | ||
| Behavioral Intentions, Team Identification, Sports Fans, Social responsibility in sport | ||
| مراجع | ||
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