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مقایسه پوشش رسا نه ای ورزشی زنان و مردان درپایگاههای خبری مجازی | ||
مدیریت ارتباطات در رسانه های ورزشی | ||
مقاله 5، دوره 9، شماره 1 - شماره پیاپی 33، آبان 1400، صفحه 59-69 اصل مقاله (428.5 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/jsm.2021.54737.1447 | ||
نویسندگان | ||
هادی سلطانی* 1؛ نیما ماجدی2؛ زهرا نوبخت2 | ||
1دانشجوی دکترای تربیتبدنی، دانشگاه آزاداسلامی واحد قزوین | ||
2دکترای تربیتبدنی، دانشگاه آزاد اسلامی واحد قزوین | ||
چکیده | ||
رسانه های مجازی یکی ازپربیننده ترین ودر دسترس ترین رسانههای اجتماعی در دهه اخیر هستندکه خبرهای ورزشی را هرچه سریع تر در اختیار مردم و به ویژه جوانان قرار می دهند. هدف ازپژوهش حاضر ، مقایسه نابرابری پوشش رسانه ای زنان و مردان در فضای مجازی بود. پژوهش از نوع کمی بود که به صورت تحلیل محتوا انجام شد. ﺟﺎﻣﻌﻪ آﻣﺎری ﭘـﮋوﻫﺶ، شمارگان پنج خبرگزاری پربیننده آفتاب، ایسنا، تابناک، تسنیم وفارس در سال 1395 بودند نمونه پژوهش، صفحه اول هرخبرگزاری بود که بصورت روزانه و از طریق برگه های کدگزاری شده جمع آوری شدند روایی برگه ها به تایید متخصصین رسیدند . ابعاد محتوایی مورد استفاده در این پژوهش شامل مؤلفه جنسیت، نوع ورزش، شخصیت و عکس های زنان ومردان بودند.دادهها با استفاده از شاخصهای آمار توصیفی و آزمون غیر پارامتریک کای اسکوئر (Chi-square) و از طریق نرم افزار 20spss تجزیه وتحلیل شدند. یافته ها نشان دادند که از 34768 خبر فقط 1140مورد از آنها مربوط به بانوان بودند( زنان 31/3% و مردان68/96% ) اولین ورزش زنان تیراندازی و مردان فوتبال بود. خبرهای دارای شخصیت زنان و مردان بترتیب456و 17951 بار بود. کل عکسهای زنان 739 قطعه ولی عکسهای مردان 22074 قطعه بود. ﻫﻤﭽﻨﻴﻦ ﻧﺘﺎﻳﺞ آزﻣﻮن خی2 ﺑﺮای ﻫﺮچهار متغیر جنسیت، نوع ورزش، شخصیت و عکس، اﺧﺘﻼف را ﻣﻌﻨـادار نشان داد. ﺑﻨـﺎﺑﺮاﻳﻦ لازم است که رسانه های مجازی ضمن رعایت اصول بی طرفی رسانهای ﺑﻪ ﻧﻘﺶ خود درتنویر افکار عمومی ونیز اعتلای همه جانبه ورزش دقت نموده تا از طریق ﻓﺮﻫﻨﮓ ﺳﺎزی به توسعه پایدار ورزش ﻛﺸﻮر ﻛﻤﻚ نما ﻳﻨد. | ||
کلیدواژهها | ||
سایت خبری؛ تحلیل محتوا؛ رسانه مجازی؛ ورزش بانوان | ||
عنوان مقاله [English] | ||
Comparison of men's and women's sports media coverage in virtual news sites | ||
نویسندگان [English] | ||
hadi soltani1؛ Nima Majedi2؛ Zahar Nobakht2 | ||
1Ph.D. Student in Physical Education, Islamic Azad University, Qazvin Branch | ||
2Ph.D. in Physical Education, Islamic Azad University, Qazvin Branch | ||
چکیده [English] | ||
Virtual media are one of the most popular and accessible social media in the last decade, which provides sports news to people, especially young people, as soon as possible. The purpose of this study was to compare the inequality of media coverage of women and men in cyberspace. The research was a quantitative one that was done in the form of content analysis, the five most popular news agencies were Aftab, ISNA, Tabnak, Tasnim and Fars in 2016. The research sample was the front page of each news agency that was collected daily through coded sheets. The validity of the sheets was approved by experts. The content dimensions used in this study included gender, type of sport, personality and photos of men and women. Data were used using descriptive statistics and non-parametric Chi-square test throughspss20 software. Were analyzed. The results showed out of 34768 news items, only 1140 of them were related to women (women 31.3% and men 96.68%). The first sport of women was shooting and men football. News about the personalities of men and women were 456 and 17951 times, respectively. The total number of photos of women was 739, but the number of photos of men was 22074. The four variables of gender, type of sport, personality, and photograph showed a difference therefor virtual media, while observing the principles of media neutrality , to pay attention to the enlightenment of public opinion and the all-round promotion of sports, in order to promote the sustainable development of sports. | ||
کلیدواژهها [English] | ||
news site, content analysis, virtual media, women's sports | ||
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