پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 45 |
| تعداد شماره‌ها | 1,219 |
| تعداد مقالات | 10,473 |
| تعداد مشاهده مقاله | 20,217,752 |
| تعداد دریافت فایل اصل مقاله | 13,905,616 |
ادراک ساکنان از رویداد ورزشی مسابقات زیبایی اسب: تحلیل اهمیت- عملکرد | ||
| فصلنامه علمی پژوهش‌های کاربردی در مدیریت ورزشی | ||
| مقاله 2، دوره 14، 1 (تابستان 1404) - شماره پیاپی 53، تیر 1404، صفحه 23-38 اصل مقاله (741.55 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/arsm.2025.71356.3886 | ||
| نویسندگان | ||
| فائزه اسدیان اردکانی1؛ فاطمه عزیزی* 2 | ||
| 1استادیار، گروه مدیریت جهانگردی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران. | ||
| 2استادیار، گروه مدیریت جهانگردی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران | ||
| چکیده | ||
| امروزه با توجه به منافع برگزاری رویدادهای ورزشی برای مقصدها، توجه زیادی به ادراک ساکنان ازاین‌رویدادها معطوف شده است. ازاین‌رو هدف تحقیق حاضر بررسی جامع تأثیرات مثبت برگزاری رویداد ورزشی مسابقات زیبایی اسب در شهرستان اشکذر استان یزد با تکیه بر نظرات ساکنان محلی می‌باشد. این تحقیق از نظر هدف، کاربردی و از حیث شیوه گردآوری داده‌ها پیمایشی و با استفاده از پرسشنامه بوده و از لحاظ روش نیز از نوع توصیفی- تحلیلی است. جامعه آماری این تحقیق شامل ساکنان شهرستان اشکذر می‌باشد. با بهره‌گیری از شیوه نمونه‌گیری در دسترس از 27 نفر از ساکنان خواسته شد که به اهمیت و عملکرد 16 مورد از تأثیرات برگزاری رویداد ورزشی مسابقات زیبایی اسب در این شهرستان امتیاز دهند. اثرات «افزایش سرمایه‌گذاری خصوصی و ایجاد فرصت‌های کسب‌وکار» و «ایجاد فرصت برای نشان دادن جذابیت‌های گردشگری شهر» به ترتیب از بیشترین میانگین عملکرد و اهمیت برخوردارند. همچنین در این تحقیق با استفاده از چارچوب اهمیت- عملکرد، انواع تأثیرات برگزاری رویداد ورزشی که اهمیت بالا اما سطوح رضایت و عملکردی پایینی دارند، مشخص شده است. این تأثیرات شامل «تقویت و حفظ ارزش‌ها و سنت‌های فرهنگ محلی» و «ایجاد فرصت فراغت و تفریح برای خانواده‌ها» است که نیازمند تلاش‌های لازم برای بهبود هستند. اثراتی مانند «افزایش فرصت‌های شغلی»، «ایجاد منافع اقتصادی»، «توسعه گردشگری به‌واسطه برگزاری رویداد» و «همبستگی و مهمان‌نوازی شهروندان نسبت به بازدیدکنندگان» نیز تأثیراتی هستند که اهمیت بالا و عملکرد خوبی دارند. بنابراین، بایستی اقدامات لازم در جهت حفظ وضعیت موجود انجام شود. | ||
| کلیدواژه‌ها | ||
| گردشگری رویداد ورزشی؛ تأثیرات رویداد؛ ساکنان؛ تحلیل اهمیت- عملکرد | ||
| عنوان مقاله [English] | ||
| Residents' Perception of the Sporting Event of Horse Beauty Contests: An Importance-Performance Analysis | ||
| نویسندگان [English] | ||
| Faezeh Asadian Ardakani1؛ Fatemeh Azizi2 | ||
| 1Assistant Professor, Department of Tourism Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran. | ||
| 2Assistant Professor, Department of Tourism Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran | ||
| چکیده [English] | ||
| Introduction Sports has become a vital component of tourism, which is rapidly developing in the tourism industry and is influenced by the inherent connection between sports and travel (Ishac, 2024: 1). Sports and tourism are related in different sectors of economy and culture (Yun et al., 2024: 1). At the global level, sports event tourism is considered a tool to enhance the tourism experience, strengthen the destination brand, reach broader tourism markets, achieve sustainable development goals and optimal use of tourism resources (Daniels & Tichaawa, 2024: 1). In recent decades, hosting sports events has become an essential strategy among destination marketers, which plays a vital role in tourism development (Duan & Wu, 2024: 1). Host communities are the main beneficiaries of sporting events. To strengthen their support for events, the interests of local communities should be considered and enhanced (Kennelly et al., 2022: 1260). Hence, residents' views are an essential factor in gaining support for events at the community level (Polcsik & Perenyi, 2022, 749). To fill the gap in the literature and expand the existing knowledge in this field, the present research has comprehensively investigated the positive effects of holding the sports event of horse beauty contests in Ashkazar city, Yazd province, relying on the opinions of residents. The horse industry is one of the booming economic industries. Creating employment in this industry by raising and keeping horses, as well as attracting spectators and tourists to this field and various events that exist in this industry, provides a good opportunity to achieve long-term benefits. The results of this research lead to more and more detailed familiarization of the policy makers and those involved in this field with the different effects of holding the horse beauty event and understanding the importance of each. Therefore, the central question of the current research is, according to the residents of Ashkazar city, Yazd province, what is the importance and performance of the positive effects of holding horse beauty contests in this city? Methodology The current research is applied in terms of its purpose, a survey in data collection method, and descriptive-analytical in terms of method. The statistical population of this research includes residents of Ashkazar. Horse beauty contests are held in this city. The Arabian Horse Festival is held in Ashkazar City, where 120 of the highest-quality and beautiful Arabian horses from all over the country compete with judges from different countries. There are 330 equestrian and horse breeding clubs and more than 5000 purebred Arabian horses in Yazd province, and this province is known as the hub of purebred Arabian horses in the country (ISNA news, 1402). Due to the lack of a suitable sampling frame, available sampling was used. This research aims to determine the relative importance of the residents' perception of the effects of holding the sports event of horse beauty contests using the importance-performance analysis matrix. Therefore, in this research, the questionnaire was designed based on a five-point spectrum, so that the five-point Likert spectrum, from very low to very high, was used to measure the importance and from very weak to very good to check the performance of each factor. Sixteen factors were used in the research questionnaire. The intended sample in this research is an available sample, which includes selecting people who are readily available and willing to participate. This method of sampling allows the researcher to easily choose the participants who are available in a particular location (Bavuma, 2022: 200). Therefore, this method was selected by the purpose of this research, which was to investigate the residents' perception of the benefits of holding the sports event of horse beauty contests in Ashkazar city. Therefore, 27 residents of Ashkazar city were asked to rate each factor's importance and performance; finally, the data were analyzed using the IPA matrix. Findings Based on the results of the research, the effects of "increasing private investment and creating business opportunities by holding an event", "developing tourism by holding an event", and "solidarity and hospitality of citizens towards visitors by holding an event" are respectively of the highest average performance. And the dimensions of "creating an opportunity to show the city's tourism attractions by holding an event," and "increasing private investment and creating business opportunities by holding an event," and "solidarity and hospitality of citizens towards visitors by holding an event" are respectively the highest average importance. The effects of "strengthening and preserving the values and traditions of the local culture by holding the event" and "creating the opportunity for leisure and recreation for families by holding the event" have been determined as significant effects from the residents' point of view. Still, the performance is weak. As a result, managers and those involved in organizing events should focus their efforts on improving performance in the field of these effects, because otherwise they will suffer strategic deviation. The effects of "increasing job opportunities by holding an event", "creating economic benefits for the city by holding an event", "developing tourism by holding an event", "increasing private investment and creating business opportunities by holding an event", "brand Becoming a city as a tourist destination by holding an event", "Creating an opportunity to show the city's tourism attractions by holding an event" and "Citizens' solidarity and hospitality towards visitors by holding an event" are effects that are of great importance to people. Ashkazar also performs well in these fields. Therefore, they should take necessary measures to maintain the existing situation in these fields. The effects of "citizens' use of the infrastructure created by holding the event", "acceptance of "improving the transportation system by holding the event", "improving and revitalizing urban infrastructure (such as streets, urban furniture, etc.) by holding the event", "Increasing community pride due to increasing visibility at the national and international level by holding an event" and "improving the quality of life of residents by holding an event" are the effects that are of low importance and their performance is weak. Therefore, some priority should be given to these factors when allocating resources. The importance of the effects of "introducing the city at the international level by holding an event" and "improving and developing local businesses by holding an event" is low in people's opinion, but their performance is high. Discussion and Conclusion Based on the results of this research, residents of Ashkazar city of Yazd province have little satisfaction with the effects of "strengthening and preserving the values and traditions of local culture by holding events" and "creating opportunities for leisure and entertainment for families by holding events" and the performance in this field is favorable. They don't know whether these effects are important to them. Therefore, managers and event planners who want to increase performance and obtain positive consequences from it should make a lot of effort to improve the situation of these effects and change the current situation towards reaching the desired situation. In relation to "promoting and preserving the traditions of local culture", event organizers need to consider the local community's culture and the residents' preferences so that the event can be appropriate for its location. Therefore, it is recommended to consider organizing horse beauty contests, festivals, local ritual ceremonies, and showcasing traditional handicrafts. Planning and designing various tourism programs to familiarize and use the host society's customs and special cultural features adds to the region's attractiveness. The proper cooperation of Cultural Heritage, Handicrafts, and Tourism Organization of Yazd Province with the organizers of the horse beauty event can be the beginning of a new development in the development of tourism, and attract and influence tourists to encourage them to come back to Yazd Province, and especially Ashkazar to watch the competitions. The results of this research show that, from the point of view of residents, it is important to create opportunities for leisure and entertainment for families by holding events. This case refers to the leisure and educational opportunities the event can bring to the community. This result is directly related to spreading happiness and social vitality in the community and creating fun and excitement for the local people. This is especially important when there are not enough recreational facilities for residents in small Iranian cities like Ashkazar city, and holding sports events can help revive these areas. It is suggested to develop and attract tourists to see horse beauty contests by building entertainment places, hotels, and places to provide food. | ||
| کلیدواژه‌ها [English] | ||
| Sports event tourism, event impacts, residents, performance-importance analysis | ||
|
سایر فایل های مرتبط با مقاله
|
||
| مراجع | ||
|
Achu, F. N., Lekgau, R. J., & Bob, U. (2022). Perceptions of the Socioeconomic Impacts of A Women's Major Sporting Event in Africa. Tourism Review International, 26(1), 73-85. https://doi.org/10.3727/154427221X16245632411908 Al-Emadi, A., Sellami, A. L., & Fadlalla, A. M. (2022). The perceived impacts of staging the 2022 FIFA world cup in Qatar. Journal of Sport & Tourism, 26(1), 1-20. https://doi.org/10.1080/14775085.2021.2017327 Bavuma, Z. (2022, November). Residents’ Perceptions of the Socio-economic Benefits of Restaurants in the Township. In The International Conference on Cultural Sustainable Tourism (pp. 195-205). Cham: Springer Nature Switzerland.https://doi.org/10.1007/978-3-031-49536-6_20 Ceylan, D., Cizel, B., & Karakas, H. (2021). Cross-nationality importance performance analysis of Middle East all-inclusive mass tourism destination image. Journal of Hospitality and Tourism Insights, 4(5), 658-675. https://doi.org/10.1108/JHTI-06-2020-0108 Chen, S. C. (2011). Residents’ perceptions of the impact of major annual tourism events in Macao: Cluster analysis. Journal of Convention & Event Tourism, 12(2), 106-128. https://doi.org/10.1080/15470148.2011.569877 Cheng, E., & Jarvis, N. (2010). Residents' perception of the social-cultural impacts of the 2008 Formula 1 Singtel Singapore Grand Prix. Event Management, 14(2), 91-106. https://doi.org/10.3727/152599510X12766070300849 Daniels, T., & Tichaawa, T. M. (2024). The path to resilience in sport event tourism: South African stakeholder responses to a crisis. Development Southern Africa, 41(4), 795-809. https://doi.org/10.1080/0376835X.2024.2350383 Duan, Y., & Wu, J. (2024). Sport tourist perceptions of destination image and revisit intentions: An adaption of Mehrabian-Russell’s environmental psychology model. Heliyon. https://doi.org/10.1016/j.heliyon.2024.e31810 Ghaderi, Z., Rajabi, M., & Walker, M. (2023). Psychic income benefits of small-scale sports events: host community perspectives. European Sport Management Quarterly, 23(2), 467-487. https://doi.org/10.1080/16184742.2021.1882525 Hermann, U. P., Du Plessis, L., Coetzee, W. J., & Geldenhuys, S. (2013). Local residents' perceptions of the 2010 FIFA World Cup. South African Journal for Research in Sport, Physical Education and Recreation, 35(1), 25-37. Hsu, B. C. Y., Wu, Y. F., Chen, H. W., & Cheung, M. L. (2020). How sport tourism event image fit enhances residents’ perceptions of place image and their quality of Life. Sustainability, 12(19), 8227. https://doi.org/10.3390/su12198227 Ishac, W. (2024). Examining sport tourism role in fostering social sustainability: Qatar youth perceptions. Frontiers in Sports and Active Living, 6, 1388123. https://doi.org/10.3389/fspor.2024.1388123 Kennelly, M. (2022). Host communities, event leveraging, and participatory sport events. Event Management, 26(6), 1259-1274. https://doi.org/10.3727/152599522X16419948390862 Kitcharoen, K. (2004). The Importance - Performance Analysis of Service Quality in Administrative Department of Private Universities in Thailand. ABAC Journal, 24(3), 20-46. Ma, S. C., Ma, S. M., Wu, J. H., & Rotherham, I. D. (2013). Host residents' perception changes on major sport events. European sport management quarterly, 13(5), 511-536. https://doi.org/10.1080/16184742.2013.838980 Mair, J., Chien, P. M., Kelly, S. J., & Derrington, S. (2023). Social impacts of mega-events: A systematic narrative review and research agenda. Journal of Sustainable Tourism, 31(2), 538-560. https://doi.org/10.1080/09669582.2020.1870989 Martins, R., Mascarenhas, M., & Pereira, E. (2024). Exploring strategic multi-leveraging of sport tourism events: An action-research study. Journal of Destination Marketing & Management, 32, 100902. https://doi.org/10.1016/j.jdmm.2024.100902 Ohmann, S., Jones, I., & Wilkes, K. (2006). The perceived social impacts of the 2006 Football World Cup on Munich residents. Journal of Sport & Tourism, 11(2), 129-152. https://doi.org/10.1080/14775080601155167 Parra-Camacho, D., Ano Sanz, V., Ayora Perez, D., & González-García, R. J. (2020). Applying importance-performance analysis to residents’ perceptions of large sporting events. Sport in Society, 23(2), 249-263. https://doi.org/10.1080/17430437.2019.1627330 Parra-Camacho, D., González-Serrano, M. H., Jiménez, M. A., & Jiménez-Jiménez, P. (2023). Analysis of the contribution of sport events to sustainable development: Impacts, support and resident's perception. Heliyon, 9(11). https://doi.org/10.1016/j.heliyon.2023.e22033 Polcsik, B., & Perenyi, S. (2022). Residents’ perceptions of sporting events: a review of the literature. Sport in Society, 25(4), 748-767. https://doi.org/10.1080/17430437.2021.1982899 Qi, R., So, K. K. F., Cardenas, D. A., & Hudson, S. (2023). The missing link in resident support for tourism events: The role of tolerance. Journal of Hospitality & Tourism Research, 47(2), 422-452. https://doi.org/10.1177/10963480211031405 Rašovská, I., Kubickova, M., & Ryglová, K. (2021). Importance–performance analysis approach to destination management. Tourism Economics, 27(4), 777-794. https://doi.org/10.1177/1354816620903913 Simpson, G. D., Patroni, J., Teo, A. C., Chan, J. K., & Newsome, D. (2020). Importance-performance analysis to inform visitor management at marine wildlife tourism destinations. Journal of Tourism Futures, 6(2), 165-180. DOI 10.1108/JTF-11-2018-0067 Tian, Y., & Tung, V. W. S. (2022). Investigating non-host residents’ perspectives of the impacts of a mega sports event: the Beijing 2022 winter olympic games. Journal of China Tourism Research, 18(5), 1057-1072. https://doi.org/10.1080/19388160.2021.1975005 Vetitnev, A. M., & Bobina, N. (2017). Residents’ perceptions of the 2014 Sochi Olympic Games. Leisure Studies, 36(1), 108-118. https://doi.org/10.1080/02614367.2015.1105857 Xia, F., & Xu, Y. (2024). Constructing influencing factors of sport event image and their consequential effect on tourists. Journal of Sport & Tourism, 28(1-2), 39-58. https://doi.org/10.1080/14775085.2023.2275052 Yun, S., Kim, K., Lee, S., & Kim, Y. H. (2024). Another market segment: sport event tourism by disabled athletes. BMC Sports Science, Medicine and Rehabilitation, 16(1), 120. https://doi.org/10.1186/s13102-024-00914-5. Zawadzki, K. M. (2022). Residents' Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events. Event Management, 26(2), 297-317. https://doi.org/10.3727/152599521X16192004803502 Zourgani, A., & Ait-Bihi, A. (2023). A systematic literature review: assessing the impact of sports events between 2010 and 2022. International Journal of Sport Policy and Politics, 15(2), 347-365. https://doi.org/10.1080/19406940.2023.2206397 | ||
|
آمار تعداد مشاهده مقاله: 171 تعداد دریافت فایل اصل مقاله: 127 |
||
