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عبدالهی, عسگر, بدری آذرین, یعقوب, خدادادی, محمدرسول. (1402). تدوین الگوی درآمدزایی در ورزش‌های دانشگاهی. فصلنامه علمی زیست فناوری گیاهان زراعی, 12(3), 1-16. doi: 10.30473/arsm.2023.67650.3765
عسگر عبدالهی; یعقوب بدری آذرین; محمدرسول خدادادی. "تدوین الگوی درآمدزایی در ورزش‌های دانشگاهی". فصلنامه علمی زیست فناوری گیاهان زراعی, 12, 3, 1402, 1-16. doi: 10.30473/arsm.2023.67650.3765
عبدالهی, عسگر, بدری آذرین, یعقوب, خدادادی, محمدرسول. (1402). 'تدوین الگوی درآمدزایی در ورزش‌های دانشگاهی', فصلنامه علمی زیست فناوری گیاهان زراعی, 12(3), pp. 1-16. doi: 10.30473/arsm.2023.67650.3765
عبدالهی, عسگر, بدری آذرین, یعقوب, خدادادی, محمدرسول. تدوین الگوی درآمدزایی در ورزش‌های دانشگاهی. فصلنامه علمی زیست فناوری گیاهان زراعی, 1402; 12(3): 1-16. doi: 10.30473/arsm.2023.67650.3765

تدوین الگوی درآمدزایی در ورزش‌های دانشگاهی

فصلنامه علمی پژوهش­های کاربردی در مدیریت ورزشی
مقاله 1، دوره 12، شماره 3 - شماره پیاپی 47، 1402، صفحه 1-16    اصل مقاله (641.19 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30473/arsm.2023.67650.3765
نویسندگان
عسگر عبدالهی* 1؛ یعقوب بدری آذرین2؛ محمدرسول خدادادی3
1دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران.
2دانشیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران.
3استادیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران.
چکیده
این پژوهش به تدوین الگوی درآمدزایی در ورزش‌های دانشگاهی پرداخته است. پژوهش حاضر از منظر هدف کاربردی، از نظر نوع داده‌ها کیفی، از نظر شیوه گردآوری داده‌ها میدانی و از نظر استراتژی پژوهش از نوع داده بنیاد با رویکرود استراوس و کوربین بود. در این پژوهش مصاحبه‌شوندگان از بین اساتید دانشگاهی و متخصصان و فعالان در زمینه ورزش دانشگاهی و درآمدزایی ورزشی بودند که با استفاده از روش هدف‌مند ملاک‌مدار، 15 نفر انتخاب و در مصاحبه شرکت داده شدند. در این پژوهش از مصاحبه‌های عمیق نیمه‌ساختاریافته برای جمع‌آوری داده‌ها استفاده شد و همزمان با گردآوری داده‌ها، کار تحلیل آن‌ها در سه مرحله کدگذاری باز، محوری و گزینشی، انجام شد. از نرم‌افزار Maxqda برای طبقه‌بندی کدهای استخراج شده استفاده گردید. برای دست‌یابی به اعتبار پژوهش از معیارهای چهارگانه گوبا و لینکلن استفاده شد. نتایج تحقیق نشان داد که ساز و کار فرهنگ ورزشی و ساز و کار تحقق درآمدزایی به عنوان عوامل علی، طراحی ساز و کارهای حمایتی و طراحی ساز و کارهای مالی به عنوان عوامل زمینه‌ای، چالش‌های دانشی، چالش‌های پشتیبانی و محدودیت‌های اساسی به عنوان عوامل مداخله‌گر، ساز و کارهای درآمدزایی به عنوان پدیده محوری، متقاعد سازی و اصول مدیریتی به عنوان راهبرد و توسعه ورزشی و توسعه اقتصادی به عنوان پیامدهای درآمدزایی در ورزش‌های دانشگاهی شناسایی شدند. بنابراین بکارگیری الگوی تدوین شده در این پژوهش می‌تواند موجب بهبود درآمدزایی و در نتیجه توسعه ورزش دانشگاهی شود.
کلیدواژه‌ها
توسعه ورزش؛ درآمدزایی؛ ورزش دانشگاهی
عنوان مقاله [English]
Development of revenue generation model in university sports
نویسندگان [English]
Asgar Abdollahi1؛ Baghoob Badriazarin2؛ Mohammad Khodadadi3
1PhD student in Sports Management, Faculty of Physical Education and Sports Sciences, University of Tabriz, Tabriz, Iran.
2Associate Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Tabriz, Tabriz, Iran.
3Asstant Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Tabriz, Tabriz, Iran.
چکیده [English]
This research has developed a model of revenue generation in university sports. In terms of the applied goal, in terms of the type of qualitative data, in terms of the method of collecting field data, and in terms of the research strategy, it was of the type of foundation data with Strauss and Corbin approach. In this research, the interviewees were among the university professors and experts and activists in the field of university sports and sports revenue generation, and 15 people were selected and participated in the interview using the targeted criteria-based method. In this research, in-depth semi-structured interviews were used to collect data, and at the same time as data was collected, their analysis was done in three stages of open, central, and selective coding. Maxqda software was used to classify the extracted codes. To achieve the validity of the research, Guba and Lincoln's four criteria were used. The results of the research showed that the mechanism of sports culture and the mechanism of income generation as causal factors, the design of support mechanisms and the design of financial mechanisms as background factors, knowledge challenges, support challenges and basic limitations as intervening factors, revenue generating mechanisms were identified as the central phenomenon, persuasion and management principles as strategy and sports development and economic development as the consequences of revenue generation in university sports. Therefore, using the model compiled in this research can improve revenue generation and, as a result, the development of university sports.
کلیدواژه‌ها [English]
Sports development, Revenue generation, University sports
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