تعداد نشریات | 41 |
تعداد شمارهها | 1,138 |
تعداد مقالات | 9,757 |
تعداد مشاهده مقاله | 17,845,717 |
تعداد دریافت فایل اصل مقاله | 12,463,091 |
طراحی مدل ارتباطی محرکهای مؤثر بر احساسات و نیازهای عاطفی استفادهکنندگان از اماکن ورزشی استان یزد بر اساس رویکرد مهندسی کانسی | ||
فصلنامه علمی پژوهشهای کاربردی در مدیریت ورزشی | ||
مقاله 3، دوره 13، شماره 2 - شماره پیاپی 50، مهر 1403، صفحه 29-44 اصل مقاله (1.6 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/arsm.2023.62398.3630 | ||
نویسندگان | ||
سید حبیب اله میرغفوری* 1؛ مهران ضیائیان2؛ پوریا مالکی نژاد3 | ||
1دانشیار گروه مدیریت صنعتی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران | ||
2استادیار گروه مدیریت صنعتی، دانشکده مدیریت و نوآوری،دانشگاه شهید اشرفی اصفهانی،اصفهان،ایران. | ||
3دانشجوی دکتری مدیریت صنعتی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران | ||
چکیده | ||
مهندسی کانسی یکی از موفقترین روشها به منظور شناخت احساسات و نیازهای مشتریان شناخته شده است. این پژوهش سعی دارد با شناسایی عوامل مؤثر بر احساسات و نیازهای عاطفی استفادهکنندگان از سالنهای ورزشی استان یزد بر اساس رویکرد مهندسی کانسی و ارتباط میان آنها، این نیازها را شناسایی کند و در طراحی خدمات ارائه شده از آنها بهره گیرد. به منظور انجام پژوهش حاضر در ابتدا به شناسایی عوامل اثرگذار با استفاده از مطالعه پیشینه پژوهش پرداخته شد. در ادامه، به منظور سنجش روابط بین ابعاد پژوهش و طراحی مدل مفهومی از تکنیک مدلسازی ساختاری تفسیری و، سپس، به منظور برازش مدل مفهومی ساختاریافته از تکنیک معادلات ساختاری با کاربرد نرمافزار Smart PLS3 استفاده شد. جامعه آماری پژوهش حاضر را در بخش طراحی مدل تعداد 13 نفر از خبرگان آشنا به موضوع پژوهش، که در این زمینه کار پژوهشی داشتند و دارای حداقل 5 سال سابقه کاری بودند، و در بخش برازش مدل تعداد 147 نفر ازکارکنان سالنهای ورزشی استان یزد تشکیل دادهاند. ابزار گردآوری دادهها در این پژوهش پرسشنامه بوده است. نتایج پژوهش نشان از قرارگیری 8 بُعد اصلی پژوهش در 3 سطح کلی دارد. بر اساس یافتههای پژوهش عوامل ایمنی، نوآوری و برخورد مناسب به عنوان ابعاد اصلی در سطح آغازین مدل ارتباطی محرکهای مهندسی کانسی قرار گرفت. همچنین، عوامل بهداشت، قابلیت اطمینان و جذابیت در سطح دوم و عوامل تجهیزات حرفهای و ایجاد حس راحتی در سطح پایانی قرار گرفته است | ||
کلیدواژهها | ||
مهندسی کانسی؛ احساسات و نیازهای مشتریان؛ عواطف مشتریان | ||
عنوان مقاله [English] | ||
Designing a communication model of stimuli affecting the feelings and emotional needs of users of sports places in Yazd province based on Kansi engineering approach | ||
نویسندگان [English] | ||
Seyed habiboloh Mirghafoori1؛ Mehran Ziaeian2؛ Pooria Malekinejad3 | ||
1Associate Professor, Department of Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran | ||
2Assistant Professor, Department of Industrial Management, Faculty of Management and Innovation, Shahid Ashrafi Isfahani University, Isfahan, Iran. | ||
3PhD student of Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran | ||
چکیده [English] | ||
Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship between them. Take advantage of the services provided. In order to carry out the current research, at first, the influencing factors were identified using the study of the background of the research. Next, in order to measure the relationship between the dimensions of the research and the design of the conceptual model, the interpretive structural modeling technique was used, and then, in order to fit the structured conceptual model, the structural equation technique was used using Smart PLS3 software. The statistical population of the present study was formed by 13 experts familiar with the subject of the research in the model design department who have done research in this field and have at least 5 years of work experience, and in the model fitting department by 147 employees of sports halls in Yazd province. are the collection tool in this research was a questionnaire. The results of the research show that the 8 main dimensions of the research are placed in 3 general levels. Based on the findings of the research, factors of safety, innovation and appropriate treatment were placed as the main dimensions in the initial level of Kansei engineering drivers communication model. Also, hygiene factors, reliability and attractiveness are on the second level, and professional equipment factors and creating a sense of comfort are placed on the final level. . | ||
کلیدواژهها [English] | ||
Kansei Engineering, Emotions and needs of customers, emotions of customers | ||
مراجع | ||
References
Anagnostopoulos, C., Parganas, P., Chadwick, S., & Fenton, A. (2018). Branding in pictures: using Instagram as a brand management tool in professional team sport organisations. European Sport Management Quarterly, 18(4), 413-438.
Basabain, W., Macleod, K., Westbury, T., & Qutub, A. (2021). Challenges of Self-Presentation and Athlete Branding among Saudi Female Exercisers: An Auto-ethnography of a Muslim Saudi Personal Trainer Instagram User. Asian Social Science, 17(3), 9-30.
Berg, L., & Sterner, L. (2015). Marketing on Instagram: A Qualitative Study on How Companies Make Use of Instagram as a Marketing Tool (Bachelor’s Thesis Ed.). Umea School of Business and Economics.
Brown, J. (2013). The Impact of Social Media Use on Sports Fans’ Relationships with Professional Athletes: An Analysis of Parasocial Relationship. A Paper submitted In partial fulfillment of the Bachelor of Science degreein Professional and Technical Communication, Retrieved fromhttp://www. jamaalbrown10. com/files/73465761.
Carli, V., & Durkee, T. (2016). Pathological use of the Internet e-Mental Health (pp. 269-288): Springer.
Clavio, G (1401). Social Media and Sports (translated by Saeed Sadeghi Boroujerdi; Abed Mahmoudian; Saman Nagahdar; Ako Haydarzadeh (2021). Tehran, Hatmi Publications.
Cooky, C., Messner, M. A., & Musto, M. (2015). “It’s dude time!” A quarter century of excluding women’s sports in televised news and highlight shows. Communication & Sport, 3(3), 261-287.
Darabi, M; Gaini, A and Momiwand, P. (1388). Investigating cultural factors affecting the tendency to sports activities in women aged 25 to 40 in Tehran, Research in Sports Sciences, 24, 77-88. (In Persian).
Eagleman, A. N. (2013). Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies. Sport Management Review, 16(4), 488-497.
Eagleman, A. N., & Krohn, B. D. (2012). Sponsorship awareness, attitudes, and purchase intentions of road race series participants. Sport Marketing Quarterly, 21(4), 210.
Ehsani, M. (2009). The role of professional sports in the growth and development of Muslim women's sports, Journal of Research in Sports Sciences, 22, 153-171. (In Persian).
Filo, K., Fechner, D., & Inoue, Y. (2020). Charity sport event participants and fundraising: An examination of constraints and negotiation strategies. Sport Management Review, 23(3), 387-400.
Gainor, K. (2017). Self-Presentation of Male and Female Athletes on Instagram: A continuation of gender roles found in advertisements?, M.A Thesis, Bryant University.
Geurin, A. N. (2017). Elite female athletes’ perceptions of new media use relating to their careers: A qualitative analysis. Journal of Sport Management, 31(4), 345-359.
Geurin-Eagleman, A.N., & Burch, L.M. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual presentation on Instagram. Sport Management Review, 19, 133–145.
Graham, A. B. (2013). The 60 best athletes to follow on Instagram. Retrieved from http:// extramustard.si.com/2013/01/30/the-60-best-athletes-to-follow-on-instagram/
Green, M. R. (2016). The impact of social networks in the development of a personal sports brand. Sport, Business and Management: An International Journal, 6(3), 274-294.
Hayes, M., Filo, K., Riot, C., & Geurin, A. (2019). Athlete perceptions of social media benefits and challenges during major sport events. International Journal of Sport Communication, 12(4), 449-481.
Hutchins, B. (2011). The acceleration of media sport culture: Twitter, telepresence and online messaging. Information, communication & society, 14(2), 237-257.
Izadbakhsh, H; Vazifeh, a; Jahangeshai-Rezaei, M and Chit-Saz, H. (2009). Applied training of industrial engineering and management software, first volume, Tehran: Jihad Academic Publications, Amirkabir Industrial Unit, second edition. (In Persian).
Kunkel, T., Doyle, J., & Na, S. (2022). Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy. European Sport Management Quarterly, 22(3), 358-378.
Lebel, K., & Danylchuk, K. (2014). Facing off on Twitter: A generation Y interpretation of professional athlete profile pictures. International Journal of Sport Communication, 7(3), 317–336.
Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes. International Journal of Sports Marketing and Sponsorship, 18(4), 347-362.
Lunden, I. (2014). Instagram is the fastest-growing social site globally, mobile devices rule over PCs for access. Retrieved from http://techcrunch.com/ 2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobiledevices-rule-over-pcs-for-social-access/
Mahmoudian, A; Sadeghi-Boroujerdi, S; Abbasian, A and Ganji, F. (2022). Analysis of fans' response to the self-expression of female professional athletes on the Instagram social network (case study: Maria Sharapova and Serena Williams), 9(3) 54-72 (In Persian).
Mirzahosseini, M. (2014). Investigating women's sports and the obstacles to its growth and development in Iranian society, the first international conference of social sciences and sociology, Abadeh, Fars. (In Persian).
Mogaji, E., Badejo, F. A., Charles, S., & Millisits, J. (2022). To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand. European Sport Management Quarterly, 22(3), 379-397.
Mossop, J. (2012). The security challenge posed by scientific permit whaling and its opponents in the Southern Ocean. Rothwell (ed) and Scott (ed) Antartic Security in the Twenty-First Century Legal and Policy Perspectives (Routledge, Oxon, 2012), 307.
Na, S., Kunkel, T., & Doyle, J. (2020). Exploring athlete brand image development on social media: The role of signalling through source credibility. European Sport Management Quarterly, 20(1), 88-108.
Naghdi, A, Bilali, I & Imani, P. (1390). Cultural-social barriers to women's participation in sports activities, women in development and politics (women's research), 9(1), 163-147. (Persian).
Norlivand, A; Maleki, A; Parsamehr, M and Ghasemi, H. (2016). Sociological explanation of women's sports participation with an emphasis on gender norms (case study: women of Ilam province), Ilam culture scientific-promotional quarterly, 18,(56), 7-31. (In Persian).
Nur Alivand, Ali; Maleki, Amir; Parsamehr, Mehraban and Ghasemi, Hamid. (2016). Sociological explanation of women's sports participation with emphasis on gender norms (case study: women of Ilam province), scientific-promotional quarterly of Harhang Ilam, 18th period, 56 (57), 7-31. (In Persian).
Online trust site. (1400). https://etemadonline.com/ (In Persian).
Park, J., Williams, A., & Son, S. (2020). Social media as a personal branding tool: a qualitative study of student-athletes’ perceptions and behaviors. J. Athl. Dev. Exp, 2(1), 2.
Pegoraro, A., Scott, O., & Burch, L. M. (2017). Strategic use of Facebook to build brand awareness: a case study of two national sport organizations. International Journal of Public Administration in the Digital Age (IJPADA), 4(1), 69-87.
Ratelle, E. (2018). Self-Presentation of Select Female Athletes on Instagram and Public Responses. Master Thesis, The University of Western Ontario.
Roth, Y., & Pickles, N. (2020). Updating our approach to misleading information. Twitter blog.
Sadeghipour, Hamidreza; Jahanian, Mahbubeh and Mousavi, Seyida Razieh. (2014). Challenges and opportunities for women's sports in Bushehr province and strategies for its development, strategic studies of sports and youth, 14(29), 1-19. (In Persian).
Sanders, E., and Blaszka, D. (2017). Classification of fixed point network dynamics from multiple node timeseries data. Frontiers in neuroinformatics, 11, 58.
Sanderson, J. (2013). Stepping into the (social media) game: Building athlete identity via Twitter. In R. Luppicini (Ed.), Handbook of research on techno self: Identity in a technological society (pp. 419–438). New York, NY: IGI Global.
Schreiner, M., Fischer, T., & Riedl, R. (2021). Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda. Electronic Commerce Research, 21(2), 329-345.
Shilbury, D., Quick, S., Funk, D., & Karg, A. (2014). Strategic sport marketing. Allen & Unwin.
Smith, L. R., & Sanderson, J. (2015). I'm going to Instagram it! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
Su, Y., Baker, B., Doyle, J., & Kunkel, T. (2020). Rise of an athlete brand: Factors influencing the social media following of athletes. Sport Marketing Quarterly, 29(1), 33-46.
Thompson, A. J., Martin, A. J., Gee, S., & Geurin, A. N. (2018). Building brand and fan relationships through social media. Sport, Business and Management: An International Journal, 8(3), 235-256.
Thomson, M. (2006). Human brands: Investigating antecedents to consumers’ strong attachments to celebrities. Journal of marketing, 70(3), 104-119.
Yen, L., Schultz, A. B., Schaefer, C., Bloomberg, S., & Edington, D. W. (2010). Long‐term return on investment of an employee health enhancement program at a Midwest utility company from 1999 to 2007. International Journal of Workplace Health Managemen. | ||
آمار تعداد مشاهده مقاله: 302 تعداد دریافت فایل اصل مقاله: 104 |