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اثر تجربه گردشگران بر آموزش محیطزیست از طریق طنین برند مقصد طبیعتگردی | ||
| فصلنامه علمی آموزش محیط زیست و توسعه پایدار | ||
| مقاله 4، دوره 12، شماره 3، 1403، صفحه 61-77 اصل مقاله (8.02 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/ee.2023.66904.2614 | ||
| نویسندگان | ||
| یزدان شیرمحمدی* 1؛ عنایت الله یزدان پناه2؛ افسانه یعقوبی پورفرد3؛ فاطمه تکلو4 | ||
| 1دانشیار، گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران | ||
| 2استادیار، گروه زیستشناسی، دانشگاه پیام نور، تهران، ایران | ||
| 3کارشناس ارشد، مدیریت جهانگردی، دانشگاه پیام نور، تهران، ایران | ||
| 4گروه ادبیات فارسی و زبان های خارجی دانشگاه پیام نور، تهران، ایران | ||
| چکیده | ||
| آموزش، مؤثرترین ابزار افزایش آگاهی مردم در جوامع با مسائل و معضلات جامعه است. هدف این مطالعه بررسی اثر تجربه گردشگران بر آموزش محیطزیست از طریق طنین برند مقصد طبیعتگردی و آموزش محیطزیست به گردشگران است. سفر و طبیعتگردی میتواند آگاهیهای محیطزیست گردشگران را افزایش دهد. تجربه محیطزیست بر دانش، نگرش و رفتار محیطزیست افراد تأثیر دارد. افزایش تعداد گردشگران بیشازحد توان اکولوژیک یک منطقه اثرات مخرب بر جامعه میزبان میگذارد که باعث کاهش کیفیت تجربه گردشگری میشود و اگر به این امر توجه نشود مشکلات محیطزیست و اجتماعی گریبان جامعه را خواهد گرفت. آموزش محیطزیست بهعنوان بهترین و مؤثرین راه برای آگاه کردن و ایجاد حس مسئولیت در بین اقشار جامعه است. حجم نمونه با فرمول کوکران 384 نفر تعیین شد. جامعه آماری تحقیق کلیه گردشگران داخلی در شهرستان بروجرد بودند و روش نمونهگیری در دسترس بوده است. روایی پژوهش با نظرات خبرگان و پایایی با آلفای کرونباخ تائید شد. نتایج این پژوهش نشان داد که تجربه گردشگران بر آموزش محیطزیست از طریق طنین برند مقصد طبیعتگردی و آموزش محیطزیست به گردشگران اثر مثبت و معناداری دارد و همچنین طنین برند گردشگران طبیعتگردی بر آموزش همگانی محیطزیست نیز تأثیرگذار است. | ||
| کلیدواژهها | ||
| آموزش؛ محیطزیست؛ طنین برند؛ طبیعتگردی؛ بروجرد | ||
| عنوان مقاله [English] | ||
| The Effect of Tourists' Experiences on Environmental Education through the Resonance of Nature Tourism Destination Brand | ||
| نویسندگان [English] | ||
| Yazdan Shirmohammadi1؛ Enayatullah Yazdanpanah2؛ Afsane Yaaqoubi por fard3؛ Fatemeh Takallou4 | ||
| 1Associate Professor, Department of Business Administration, Payam Noor University, Tehran, Iran | ||
| 2Assistant Professor, Department of Biology, Payam Noor University, Tehran, Iran | ||
| 3Master of Tourism Management, Payam Noor University, Tehran, Iran | ||
| 4Assistant Professor, Department of Persian Literature and Foreign Languages, Payame Noor University, Tehran, Iran | ||
| چکیده [English] | ||
| The best way to make individuals more conscious of the concerns and difficulties facing society is through education. The aim of this study is to evaluate the effect of tourists' experiences on environmental education through the resonance of the nature tourism destination brand and environmental education to visitors. Tourists' knowledge of the environment can be heightened through travel and nature tourism. Their experiences in the environment influence their knowledge, attitudes, and behaviors regarding environmental issues. The host society suffers when tourism numbers exceed an area's ecological capacity, which lowers the quality of the tourism experience. If this problem is ignored, society will face social and environmental challenges. The greatest and most efficient method for educating people and instilling a sense of responsibility in them is through environmental education. The sample size was determined by Cochran's formula of 384 people. The sampling technique was convenience sampling, and the study's statistical population consisted solely of domestic tourists to Borujerd City. Expert judgments validated the research's validity, while Cronbach's alpha assessed its reliability. Through the resonance of the nature tourism destination brand and environmental education to tourists, as well as the resonance of the nature tourism brand on public environmental education, the research findings demonstrated that tourists' experience has a positive and significant effect on environmental education. | ||
| کلیدواژهها [English] | ||
| Education, Environment, Brand, Ecotourism, Borujerd | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 475 تعداد دریافت فایل اصل مقاله: 165 |
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