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بررسی نقش فرهنگسازمانی سبز بر پیشبینی مزیت رقابتی با تأکید بر نقش میانجی نوآوری سبز (مطالعه موردی: مدیران و کارکنان کارخانه سیمان ایلام) | ||
فصلنامه علمی آموزش محیط زیست و توسعه پایدار | ||
مقاله 7، دوره 12، شماره 1، 1402، صفحه 119-135 اصل مقاله (8.11 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/ee.2023.62079.2451 | ||
نویسندگان | ||
رضا سپهوند1؛ جعفر عباسپور2؛ ایوب شیخی زاده* 2 | ||
1استاد گروه مدیریت، دانشکده علوم اقتصادی و اداری، دانشگاه لرستان، خرم آباد، ایران. | ||
2دانشجوی دکتری، دانشکده مدیریت، دانشگاه لرستان، خرمآباد، ایران | ||
چکیده | ||
فرهنگسازمانی سبز میتواند با درک استراتژیهای محیطی بهعنوان منبعی برای مزیت رقابتی تلقی گردد و ویژگیهایی داشته باشد که از فرهنگ رقبایش متفاوت بوده و بهعنوان یک دارایی نامرئی، تقلید از آن برای رقبا دشوار باشد؛ بنابراین پژوهش حاضر با هدف بررسی تأثیر فرهنگسازمانی سبز بر مزیت رقابتی با تأکید بر نقش میانجی نوآوری سبز در کارخانه سیمان ایلام انجام شده است. این پژوهش از نظر هدف کاربردی و به لحاظ روش، توصیفی-پیمایشی است. جامعه آماری پژوهش شامل مدیران و کارکنان کارخانه سیمان ایلام میباشد که نمونه آماری با استفاده از فرمول کوکران تعداد 224 نفر انتخاب شد. برای جمعآوری دادهها از پرسشنامههای استاندارد فرهنگسازمانی سبز، سنجش نوآوری سبز و مزیت رقابتی استفاده شد. برای تجزیهوتحلیل دادهها از فن مدلیابی معادلات ساختاری و از طریق نرمافزارهای SPSS25 و Smart PLS3 صورت گرفته است. نتایج پژوهش بیان میکند فرهنگسازمانی هم بهصورت مستقیم تأثیر مثبت و معناداری بر مزیت رقابتی دارد و هم اینکه از طریق متغیر میانجی نوآوری سبز بر مزیت رقابتی تأثیرگذار است. همچنین نتایج حاصل از تجزیهوتحلیل دادهها نشان داد که متغیر نوآوری سبز نیز تأثیر مثبت و معناداری بر مزیت رقابتی دارد. | ||
کلیدواژهها | ||
فرهنگسازمانی سبز؛ مزیت رقابتی؛ نوآوری سبز؛ مدلیابی معادلات ساختاری | ||
عنوان مقاله [English] | ||
Investigating the Role of Organizational Green Culture on Competitive Advantage with Emphasis on the Mediating Role of Green Innovation (Case Study: Managers and Employees of Ilam Cement Factory) | ||
نویسندگان [English] | ||
Reza Sepahvand1؛ Jafar Abbaspour2؛ Ayoob Sheikhizade2 | ||
1Professor, College Management, University of Lorestan, Khorram Abad, Iran | ||
2Ph.D. Student, College Management, University of Lorestan, Khorram Abad, Iran | ||
چکیده [English] | ||
Organizational green culture can be considered a source of competitive advantage, firstly, by understanding environmental strategies, and secondly, because of characteristics that are different from the culture of its competitors, it can be an invisible asset and difficult for competitors to imitate. Therefore, the aim of this study was to investigate the effect of green organizational culture on competitive advantage with an emphasis on the mediating role of green innovation in Ilam Cement Factory. This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of the study includes managers and employees of Ilam Cement Factory. 224 people were selected through statistical sampling using Cochran's formula. Standard questionnaires of green organizational culture measuring green innovation and competitive advantage were used to collect data. For data analysis, the structural equation modeling technique was used through SPSS25 and Smart PLS3 software. The results show that organizational culture has a direct positive and significant effect on competitive advantage and that it affects competitive advantage through the mediation variable of green innovation. Also, the results of data analysis showed that the green innovation variable has a positive and significant effect on competitive advantage. | ||
کلیدواژهها [English] | ||
Organizational Green Culture, Competitive Advantage, Green Innovation, Structural Equation Modeling | ||
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