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مدل مسئولیت‌پذیری اجتماعی در صنعت هتلداری ایران (با تأکید بر هتل‌های 4 و 5 ستاره شهر تهران) | ||
| فصلنامه علمی آموزش محیط زیست و توسعه پایدار | ||
| مقاله 3، دوره 12، شماره 3، 1403، صفحه 43-59 اصل مقاله (1.64 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/ee.2023.68325.2648 | ||
| نویسندگان | ||
| جواد یوسفی* 1؛ محمود ضیائی2؛ محمدرضا کریمی علویجه3؛ ُسید مجتبی محمودزاده4؛ سید علی حسینی5 | ||
| 1دانشجوی دکتری، دانشگاه علامه طباطبائی، تهران، ایران | ||
| 2استاد، گروه مدیریت جهانگردی، دانشگاه علامه طباطبائی، تهران، ایران | ||
| 3دانشیار، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران | ||
| 4دانشیار، گروه مدیریت جهانگردی، دانشگاه علامه طباطبائی، تهران، ایران | ||
| 5استادیار، گروه مدیریت جهانگردی، دانشگاه علامه طباطبائی، تهران، ایران | ||
| چکیده | ||
| نظر به اهمیت صنعت هتلداری در نظام گردشگری کشور و ضرورت توجه به مسئولیت‌های اجتماعی مبتنی بر رویکرد پایداری سازمانی برای بقا در فضای کسب‌وکار، پژوهش حاضر به دنبال ارائه مدل مسئولیت‌پذیری اجتماعی در صنعت هتلداری ایران است. بدین‌جهت تحقیق از انواع پژوهش‌های پیمایشی به شمار می‌آید و به روش ترکیبی صورت گرفته است. ابتدا عوامل تأثیرگذار، راهبردها و پیامدها از طریق مصاحبه با مدیران به کمک روش نظریه داده‌بنیاد طی مراحل کدگذاری باز، محوری و گزینشی مقوله‌بندی و نهایتاً در قالب مدلی تدوین شد.در مرحله کمّی به کمک روش معادلات ساختاری اجزای مدل ازنظر روایی و پایایی موردبررسی و تأیید قرار گرفت و معنی‌داری مسیرها در مدل نیز با تحلیل مسیر بررسی و در موارد لزوم اصلاح و مورد تأیید قرار گرفت. نیکوبی برازش کلی مدل نیز طبق شاخص SRMR تأیید شد. طبق مدل نهایی شرایط زمینه‌ای بسترساز شرایط پیشران در مسئولیت‌پذیری اجتماعی صنعت هتلداری هستند. راهبردها برای تحقق این مهم شامل راهبردهای نُه‌گانه در زمینه‌های مختلف است (منابع‌انسانی، بازاریابی، ارتباطات، مدیریت سبز، آموزش و پژوهش و غیره) که تحت تأثیر شرایط مداخله‌گر تضعیف یا تقویت می‌شوند. پیامدهای حاصل از تحقق مسئولیت‌پذیری اجتماعی نیز به‌طور خلاصه ابعاد پایداری اقتصادی، اجتماعی، محیط‌زیست و پایداری سازمانی را در برمی‌گیرد. سهم دانش‌افزایی و نوآوری تحقیق را می‌توان در یکپارچه‌سازی شرایط تأثیرگذار بر مسئولیت‌پذیری اجتماعی در صنعت هتلداری ایران، شناسایی راهبردها برای تحقق آن و پیامدهای حاصل از اجرای راهبردها در قالب یک مدل منسجم دانست که تاکنون موردمطالعه قرار نگرفته است. | ||
| کلیدواژه‌ها | ||
| ایران؛ پایداری سازمانی؛ صنعت هتلداری؛ مسئولیت‌پذیری اجتماعی؛ هتل | ||
| عنوان مقاله [English] | ||
| Corporate Social Responsibility (CSR) Model in Iran's Hotel Industry (With Emphasis on 4 and 5 Star Hotels in Tehran) | ||
| نویسندگان [English] | ||
| Javad Yousefi1؛ Mahmood Ziaee2؛ Mohammad Reza Karimi alavijeh3؛ Seyed Mojtaba Mahmoudzadeh4؛ Seyed Ali Hoseini5 | ||
| 1Ph.D. Candidate, Allameh Tabataba'i University, Tehran, Iran | ||
| 2Professor, Department of Tourism Management, Allameh Tabataba'i University, Tehran, Iran | ||
| 33Associate Professor, Department of Business Management, Allameh Tabataba'i University, Tehran, Iran | ||
| 4Associate Professor, Department of Tourism Management, Allameh Tabataba'i University, Tehran, Iran | ||
| 5Assistant Professor, Department of Tourism Management, Allameh Tabataba'i University, Tehran, Iran | ||
| چکیده [English] | ||
| Considering the importance of the hotel industry within the tourism sector and the necessity of social responsibilities, this research aims to develop a social responsibility model tailored to Iran’s conditions, as no such model currently exists in the literature. This study employs a mixed-method approach within a survey research framework. In the first phase, interviews were conducted with managers of 4 and 5-star hotels in Tehran to gather insights on influential factors, strategies, and outcomes. These insights were categorized and codified into a model. In the quantitative phase, the model's components were assessed and validated for reliability and validity. The paths identified in the model were statistically examined, modified, and confirmed where necessary. The overall goodness of fit for the model was verified using the SRMR index. According to this model, social responsibility in the hotel industry is influenced by driving factors such as strategic commitment, stakeholder consideration, and moral commitment, which are themselves influenced by contextual conditions. Strategies to achieve social responsibility encompass various fields including human resources, marketing, communication, and green management. These strategies are affected by intervening conditions such as executive and managerial conditions, cultural conditions, media and communication conditions, and government facilitation. The outcomes of implementing social responsibility are seen in economic, social, environmental, and organizational sustainability. The contribution of this research lies in enhancing knowledge through the integration of factors influencing social responsibility, the strategies for its implementation, and the resultant outcomes into a coherent model, which has not been previously studied. | ||
| کلیدواژه‌ها [English] | ||
| Corporate Social Responsibility (CSR), Hotel, Iran, Organization Sustainability | ||
| مراجع | ||
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