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ضرورت تجزیه و تحلیل محیطی (SWOT) واگذاری باشگاه‌های فوتبال ایران (مطالعه موردی: باشگاه‌های استقلال و پرسپولیس) | ||
| فصلنامه علمی پژوهشهای کاربردی در مدیریت ورزشی | ||
| مقاله 9، دوره 7، شماره 1 - شماره پیاپی 25، تیر 1397، صفحه 105-115 اصل مقاله (288.73 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| نویسندگان | ||
| عبدالمهدی نصیرزاده* 1؛ شمس الدین رضایی2 | ||
| 1استادیار مدیریت ورزشی دانشگاه پیام نور | ||
| 2استادیار مدیریت ورزشی دانشگاه ایلام | ||
| چکیده | ||
| فوتبال بخش عمده‌ای از صنعت ورزش در جهان است و به لحاظ اقتصادی، اجتماعی و فرهنگی بر ورزش و جامعه در جهان اثرات زیادی برجای گذاشته است. فعالیت‌های یک صنعت معین، جلب سود و دفع زیان است. مناسبات پیچیده در مقوله‌های مدیریت، تجارت و اقتصاد بر تقویت دولت ناظر و کاهش نقش دولت مجری استوار است. بنابراین هدف از انجام این پژوهش، تجزیه و تحلیل محیطی (SWOT) واگذاری باشگاه‌های فوتبال ایران به بخش خصوصی است. برای این منظور با استفاده از روش تحقیق کیفی به مصاحبه‌های عمیق با 31 نفر از نخبگان آگاه از موضوع پرداخته شد. یافته‌های حاصل از تحلیل مصاحبه‌ها منجر به ارایه قوت‌ها (7 مورد) ، ضعف‌‌ها (15 مورد)، فرصت‌ها (7 مورد)، تهدیدها (15 مورد) و راهبردهای (20 مورد) واگذاری باشگاه‌های فوتبال گردید. بررسی‌ها نشان دادند که واگذاری باشگاه‌های فوتبال به بخش خصوصی در شرایط موجود، تقریباً محکوم به شکست است. مهمترین تهدید برای واگذاری باشگاه‌های فوتبال ایران به بخش خصوصی عدم برخورداری از مؤلفه‌های درآمدزایی می‌باشد. | ||
| کلیدواژه‌ها | ||
| خصوصی‌سازی؛ سوات؛ باشگاه‌های استقلال و پرسپولیس | ||
| عنوان مقاله [English] | ||
| Environmental Analysis of Assignment Iranian football clubs , Case study: Esteghlal and Persepolis clubs | ||
| نویسندگان [English] | ||
| Abdolmehdi Nasirzade1؛ Shamsaldin Rezaii2 | ||
| 1Assistant Professor of Sport Management, Payame Noor University | ||
| 2Assistant Professor of Sport Management, University of Ilam. | ||
| چکیده [English] | ||
| Football as a major part of sport industry in the world and in terms of economic,social and cultural feature has left a great impact on sports and societies .Activities in a distinct industry are gaining benefit and rejecting harms.Complex relations in the field of management;business and economy rely on enhancement of the state overseeing and reduction the role of executive government.This paper aims to study Environmental analysis(SWOT) of assignment football clubs to the private sector. To do so, a qualitative research method was adopted, and 31experts who were aware of the subject took part in detailed interviews.The findings from the analysis of the interviews led to the strengths (7cases), weaknesses (15cases), opportunities (7cases), threats (15cases) and strategies(20) .The results showed that Assignment football clubs to the private sector in present conditions is almost doomed to failure. The threat of privatization of football clubs is the lack of income components. | ||
| کلیدواژه‌ها [English] | ||
| Privatization, SWOT, Esteghlal and Persepolis clubs | ||
| مراجع | ||
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