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تبیین فرصتهای کارآفرینانۀ گردشگری ورزشی (مطالعه موردی: شهرستان دزفول) | ||
| فصلنامه علمی پژوهشهای کاربردی در مدیریت ورزشی | ||
| مقاله 13، دوره 8، شماره 3 - شماره پیاپی 31، بهمن 1398، صفحه 129-146 اصل مقاله (444.32 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/arsm.2020.6457 | ||
| نویسندگان | ||
| رضا محمد کاظمی* 1؛ مهناز پوریز2؛ بتول درویش زاده3 | ||
| 1دانشیار دانشکده کارآفرینی دانشگاه تهران | ||
| 2دانشجوی دکترا کارآفرینی پردیس کیش دانشگاه تهران | ||
| 3کارشناس ارشدکارآفرینی دانشگاه تهران | ||
| چکیده | ||
| هدف تحقیق حاضر، شناسایی فرصتهای کارآفرینانۀ گردشگری ورزشی شهرستان دزفول است. تحقیق حاضر از منظر هدف، کاربردی و از منظر شیوه جمعآوری دادهها از نوع آمیخته است و از طرح تـحقیق آمیخته بهم تنیده در این پژوهش استفاده شد. برای دستیابی به این هدف در ابتدا با استفاده از رویکرد مدل موریسون (شناسایی وضعیت موجود و روندهای در حال ظهور در صنعت مربوطه و ابعاد محیطی مرتبط) فرصتهای گردشگری ورزشی در شهرستان دزفول شناسایی گردیده، سپس با تنظیم و ارائه پرسشنامه مبتنی بر الگوی اولویک، اهمیت هر یک از فرصتها و رضایت موجود از سطح عرضه آنان در جامعهای از خبرگان، کارشناسان و متولیان کسب و کارهای حوزۀ گردشگری ارزشدهی شده و اولویت هر کدام از فرصتها براساس آزمون تحلیل واریانس فریدمن محاسبه شد. نتایج تحقیق نشان دهندۀ آن بودند که فرصتهای گردشگری ورزشی شهرستان دزفول به ترتیب اولویت در گروه های زیر قرار میگیرند: فرصتهای گروه اقامت، فرصتهای گروه تفریح و ماجراجویی، فرصتهای گروه جاذبههای گردشگری، فرصتهای گروه رویدادهای خاص و همایشها، فرصتهای گروه غذا و نوشیدنی، فرصتهای گروه خدمات گردشگری، فرصتهای گروه حمل و نقل و فرصتهای گروه ورزشهای آبی. در هر گروه ذکر شده نیز فرصتهایی شناسایی شده و اولویتبندی گردیدند | ||
| کلیدواژهها | ||
| اولویت بندی فرصتها؛ رویکرد آمیخته؛ فرصتهای کارآفرینانه؛ گردشگری ورزشی | ||
| عنوان مقاله [English] | ||
| Declaration of Entrepreneurial Opportunities in Sport Tourism (Case Study: Dezful City) | ||
| نویسندگان [English] | ||
| REZA MOHAMMADKAZMI1؛ mahnaz pouriz2؛ Batol Darvishzade3 | ||
| 1Associate professor in University of Tehran. | ||
| 22. Ph.D.Student of Entrepreneurship, University of Tehran. | ||
| 3M.A in Entrepreneurship, University of Tehran. | ||
| چکیده [English] | ||
| The aim of this research is to identify entrepreneurial opportunities in sport tourism of Dezful city. The present research is applied in terms of goal and mixed in terms of data collection method and intertwined research design was used. To achieve this goal, first sports tourism opportunities in Dezful city were identified using the Morrison model approach (identifying the current situation and emerging trends in the relevant industry and related environmental dimensions). then by preparing and presenting a questionnaire based on the Ulwick’s standard pattern the importance of each opportunity and their satisfaction with the level of supply in a community of experts, experts and business owners in the field of tourism were evaluated and the priority of each opportunity was calculated based on Friedman analysis of variance. These opportunities were categorized in defferent groups which are presented as below: Accommodation, leisure and adventure opportunities, tourist attractions opportunities, special events and conferences opportunities, food & beverage opportunities, tourism service opportunities, transportation opportunities and water sports opportunities. Finally In each of the mentioned groups, opportunities were identified and prioritized. | ||
| کلیدواژهها [English] | ||
| Prioritization of Opportunities, Mixed Method, Entrepreneurial Opportunities, Sport Tourism | ||
| مراجع | ||
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