شناسایی و رتبه‌بندی ابعاد و مؤلفه‌های الگوی برندکارفرمایی وزارت آموزش و پرورش در جهت جذب و نگهداشت نیروی انسانی

Adler, H., & Ghiselli, R. (2015). The Importance of Compensation and Benefits on University Students' Perceptions of Organizations as Potential Employers. Journal of Management and Strategy, 6(1), 1.

Ahmadi, N. (2018). Identifying the factors affecting the good reputation of the gas administration of Zanjan province, Msc Higher Education, Langrod. (In Persian)

Alnıaçık, E., & Alnıaçık, Ü. (2012). Identifying dimensions of attractiveness in employer branding: effects of age, gender, and current employment status. Procedia-Social and Behavioral Sciences, 58, 1336-1343.‏

Aurand, T. W., Gorchels, L., & Bishop, T. R. (2005). Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy. Journal of Product & Brand Management,‏ 14(3), 163-169.

Asgharpour, M. J. (2018). Multi-Criteria Decision Making. Tehran: University of Tehran Press. (In Persian)

Bamberger, P., & Meshoulam, I. (2000). Human resource strategy. CA: Sage

Berthon, P., Ewing, M., & Hah, L.L. (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172.

Basha, H. A., & Naidu, M. Y. (2020). Employer Branding: a new facet of education sector. Paripex-Indian Journal Of Research, 8(12), 45-60.        

Chunping, Y., & Xi, L. (2011). The study on employer brand strategy in private enterprises from the perspective of human resource management. Energy Procedia, 5, 2087-2091.‏

Cox JR, T. (2001). Creating the multicultural organization: a strategy for capturing the power of diversity. Jossey-Bass.

Clarke, V., & Braun, V. (2013). Teaching thematic analysis: Overcoming challenges and developing strategies for effective learning. The Psychologist, 26(2), 120-123.

Chaitra, R. (2019). An Employer Branding through Digital Platform and its Impact on the Job Seekers Perception of Employer Brand, International Journal of Human Resource Management and Research (IJHRMR), 9(1), 39-52.

Collings, D. G., Mellahi, K., & Cascio, W. F. (2019). Global talent management and performance in multinational enterprises: A multilevel perspective. Journal of management, 45(2), 540-566.

Deepar, R., & Baral, R. (2017). A comprehensive framework for implementing an effective employer brand strategy. Global Business Review, 18(3), 575-594.

Dong, Y. (2019). Analysis on the Ways to Realize High Performance Human Resource Management in Private Colleges and Universities. Journal of world business, 45(2), 61-168.

Edward, M.‎ R.‎ (2010)‎.‎ An integrative review of employer branding and OB theory.‎ Personnel Review, 39(1)‎, 23-5.‎

Eskandari, K., & Biglou, L. (2016). Designing an Employer Brand Model for the Social Security Organization with Emphasis on Internal Marketing. Journal of Marketing Management, 3(3), 135-117.(In Persian)

Faghihipour, J. (2016). The Power of Personal Branding and the Role of Psychological Contracting, Tehran: Dar al-Fonun Publications. (In Persian)

Foste,  C., ‎ Punjaisri,  K.,‎ & Cheng, R.‎ (2010)‎.‎ Exploring the relationship between corporate، internal and employer branding.‎ Journal of Product & Brand Management, 19(6), ‎401-409.

Heilmann, P., Saarenketo, S., & Liikkanen, K. (2013). Employer branding in power industry. International Journal of Energy Sector Management, 7(2), 283-302.

Hamidizadeh, A., Babashahi, J., & Mohammadnejad Fadardi, M. (2016). Identifying, validating and ranking the attractiveness dimensions of the employer brand (Case study: Job seekers in Qom). Organizational Culture Management, 14(1), 301-321. (In Persian)

Harandi, E., Saadat Yar, F., & Fatemi, Z. (2014). Modeling the effects of favorable image on consumers in the service sector, Modern Marketing Research Scientific Quarterly, 1(4), 125-140. (In Persian)

Hafeznia, M R. (2010). an introduction to research methods in humanities, Tehran: Samt Publications. (In Persian)

Ismaili, M .(2019). Students Absent Teachers. Tehran: Jam Jam Newspaper, 19(5448), (In Persian)

Ingersoll, R. M., May, H., & Collins, G. (2019). Recruitment, employment, retention and the minority teacher shortage. education policy analysis archives, 27(37), 1-42.

Küpper, D. M., Klein, K., & Völckner, F. (2019). Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy. Human Resource Management Review.

Kvale, Steinar. (1996). Interviews: An Introduction to qualitative research interviewing. Thousand Oaks, CA: Sage.

Kouhestani, N. (2022). HR: The Great Challenge of Education.  Online Economy, 10(4), 12-15. (In Persian)

Keshavarzi, H. (2015). Factors affecting the attractiveness of the employer brand in the shipping of the Islamic Republic of Iran. Msc Thesis, Allameh Tabatabai University, Faculty of Management and Accounting. (In Persian)

Karimian, J. (2022). Policy Making in Education, Tehran: Book of Strategy, (In Persian)

Khodami, S; Asnaloo, S. (2015). Designing a model to create employer attractiveness based on building a distinct client brand. Organizational Resource Management Research, 5(1), 1-23. (In Persian)

 Litchman (2006). Qualitative research in Education London: sage

Macky, K., Gardner, D., Forsyth, S., & Cennamo, L. (2008). Generational differences in work values, outcomes and person organisation values fit. Journal of managerial psychology.

Manjunath, S. & Chaitra, R. (2019), An Employer Branding through Digital Platform and its Impact on the Job Seekers Perception of Employer Brand. International Journal of Human Resource Management and Research (IJHRMR), 9(1),  39-52.

Minchington, B. (2010). Employer brand leadership- a global perspective, collective learning, Australia.

 Mölk, A. (2018). Structures, strategizing, and contested territories: A structuration perspective on strategy development in employer branding. Scandinavian Journal of Management, 34(4), 326-334.

Mousavi, S., Analogy, M., & Azim Khodayari, M. (2016). A review on the dimensions of the employer's brand and the employees' perceived reputation of the organization. Exceptional Education Quarterly, 13(4), 7-14. (In Persian)

Noor, H, & Shahjehan, A. (2018). Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector, Administrative Sciences, MDPI. Open Access Journal, 8(3), 1-15.

Nadayi, A., Mahjoub, A., & Mahjoub, S, (2017), Development of a systemic model of employer branding, Economics and Management, 1(5), 12-40. (In Persian)

Osborn, M., Larkin, M., & Eatough, V. (2011). Interpretative phenomenological analysis andembodied,active,situated cognition. Theory & Psychology, 21(3), 318-337.

Phillips, D., & Roper, K. (2009). A framework for talent management in real estate. Journal ofcorporate Real Estate, 11(1), 716-731.

Fatahi, M., & Vatheq, B. (2018). Hiring the best (managers' guide for conducting effective recruitment interviews and selecting the best employees), Tehran: Industrial Management Organization. (In Persian)

Parvizi, S., Adib Haji Bagheri, M., & Salsali, M. (2010). Qualitative research methods. Tehran: Publication and human propaganda. (In Persian)

Rahimian, A. (2013). Employer brand: A new strategy for human capital management. Bi-Quarterly Journal of Human Resource Management Research, Imam Hossein University. 5(2), 127-150. (In Persian)

Rezadoost, M., Irani, H., & Hamidizadeh, A. (2016). The effect of employer brand on employee retention by considering the mediating variables of employee involvement and organizational citizenship behavior. Brand Management Quarterly, 5(8), 65-94. (In Persian)

Reis, G. G., & Braga, B. M. (2016). Employer attractiveness from a generational perspective: Implications for employer branding. Revista de Administração (São Paulo), 51(1), 103-116.

Rezaiyan, A., Kazem Sadaei, M., Qarache, M., & Haj Karimi, A. (2018). Identifying the indicators of attracting, retaining and maintaining talented human resources in the banking industry, Public administration perspective, 9(35), 15-38. (In Persian)

Ryan, A. M., & Wessel, J. L. (2015). Implications of a changing workforce andworkplace for justice perceptions and expectations. Human Resource Management Review, 25(2), 162–175.

Robbins, S.P. (2001). Organisational behaviour: Leading and managing in Australia and New Zealand. Prentice Hall, 2001.

Rampl, L. V., & Kenning, P. (2014). Employer brand trust and affect: linking brand personality to employer brand attractiveness. European journal of marketing.

Rana'i Kurd Shuli, H., Ebrahimi, A., & Mubasheri, A.A. (2018). Assessing the employer brand, Scientific-Research Quarterly of Management Studies, 28(91), 139-161. (In Persian)

Ranjbar, F. (2016). investigating the relationship between employer brand and recruitment and loyalty of human resources, the second international conference on management and accounting, Tehran, Salehan Institute of Higher Education. (In Persian)

Saberi, A., Darvishi, S., Shahi, N., NaderiSafa, E. (2018). Pathology of Talent Management System and Human Resource Maintenance, 4th National Conference of Sports Sciences and Physical Education of Iran. Tehran, Association for Development and Promotion of Basic Sciences and Techniques. (In Persian)

Schlager, T., Bodderas, M., Maas, P., & Cachelin, J. L. (2011). The influence of the employer brand on employee attitudes relevant for service branding: An empirical investigation. Journal of Services Marketing, 25(7), 497-508.

Sutherland, M. M., Torricelli, D. G., & Karg, R. F. (2002). Employer-of-choice branding for knowledge worke. South African Journal of Business Management, 33(4), 13-20.

Shoghi Lord, E., Alizadeh Thani, M., Shirkhodai, M., & Arab, M. (2019). Comparing the attractiveness of public and private sector employer brands: Students' views of engineering universities. Iranian Public Management Studies, 2(2), 115-129. (In Persian)

Sharmsar, R. (2013). Review of teacher recruitment policies in education from the perspective of senior experts of education in Gilan, heads of education departments and principals of Astana Ashrafieh schools during the fourth and fifth programs. Msc Thesis, Mazandaran University, Faculty of Humanities and Social Sciences. (In Persian)

Toropova, A., Myrberg, E., & Johansson, S. (2020). Teacher job satisfaction: the importance of school working conditions and teacher characteristics. Educational Review, 1-27.

Tanwar, K., & Kumar, A. (2019). Employer brand, person-organisation fit and employer of choice. Personnel Review.

Tanwar, K., & Prasad, A. (2016). The effect of employer brand dimensions on job satisfaction: gender as a moderator. Management Decision.

Tawakkol Sisachat, Z. (2018). Investigating the relationship between incentives and financial rewards with the attraction and retention of human resources in education and training in the Margon region, the third international conference on dynamic management, accounting and auditing, Tehran, Salehan University. (In Persian)

Wong, S. I., & Fieseler, C. (2018). Making the digital transformation work. In A. Sasson (Ed.). At the forefront, looking ahead.

  Wong, S. I., Giessner, S. R., van Ballen, C., & Roufanis, V. (2017). Using new ways of working to attract Millennials. Communication for Leaders.

Yait, M. (2019). Hiring the best (managers' guide to conducting effective job interviews and selecting the best staff), translated by Fattahi, Mehdi, Wasegh, Bahareh .(2019). Published by: Industrial Management Organization. (In Persian)

Zarei, M. (2014). Advanced Organizational Behavior Management. First Edition, Second Edition, Tehran, Agha Publishing. (In Persian)

Zahedi, A; & Malikakhlaq, I; Mohtashami, M. (2021). Designing a model for human resource management in education in accordance with the document of fundamental change. Scientific Journal of Human Resource Management Research, 13(2), 212-171. (In Persian)