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الگوی ارتباطی سرمایههای اجتماعی و فرهنگی با مشارکت اجتماعی سلبریتیهای ورزشی با میانجیگری مسئولیتپذیری اجتماعی | ||
مطالعات مدیریت رفتار سازمانی در ورزش | ||
دوره 10، شماره 1 - شماره پیاپی 37، خرداد 1402، صفحه 53-69 اصل مقاله (886.61 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/fmss.2023.65045.2464 | ||
نویسندگان | ||
مرضیه خلیفه سلطانی* 1؛ محمود گودرزی2؛ امین دهقان قهفرخی3 | ||
1استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه سیستان و بلوچستان، زاهدان، ایران | ||
2استاد گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران | ||
3استادیار گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران | ||
چکیده | ||
هدف پژوهش حاضر، بررسی مدل ارتباطی سرمایههای اجتماعی و فرهنگی با مشارکت اجتماعی سلبریتیهای ورزشی با میانجیگری مسئولیت پذیری اجتماعی بود. روش این پژوهش از نوع توصیفی ـ پیمایشی بود و جامعه آماری سلبریتی های ورزشی بودند که تعداد 278 نفر به عنوان نمونه آماری از روش نمونهگیری در دسترس با توجه به دشواری جمعآوری دادهها انتخاب شدند. ابزار جمع آوری داده ها شامل پرسشنامههای محقق ساخته مشارکت اجتماعی، مسئولیتپذیری اجتماعی، سرمایه فرهنگی و سرمایه اجتماعی بود. روایی صوری و محتوایی پرسشنامه به تایید 10 نفر از متخصصین رسید و پایایی آنها در یک مطالعه ی مقدماتی با 30 آزمـودنی و بـا آلفای کرونباخ به ترتیب 83/0، 86/0، 76/0 و 85/0محاسبه شد. دادهها از طریق روش مدلسازی معادلات ساختاری با استفاده از نرم افزار لیزرل تحلیل شد. تحلیلهای مدلسازی معادلات ساختاری، برازندگی الگوی پیشنهادی را تایید کرد. نتایج حاکی از اثرات مثبت و مستقیم سرمایههای فرهنگی، اجتماعی و مسئولیت پذیری اجتماعی بر میزان مشارکت اجتماعی سلبریتیهای ورزشی بود. همچنین اثرات مثبت و غیرمستقیم سرمایههای اجتماعی و فرهنگی از طریق مسئولیتپذیری اجتماعی سلبریتیهای ورزشی نشان داده شد. | ||
کلیدواژهها | ||
سرمایه اجتماعی؛ سرمایه فرهنگی؛ مشارکت اجتماعی؛ مسئولیت اجتماعی؛ سلبریتیهای ورزشی | ||
عنوان مقاله [English] | ||
The Model of Communication between Social and Cultural Capitals with the Social Participation of Sports Celebrities Mediated by Social Responsibility | ||
نویسندگان [English] | ||
Marzieh Khalifeh Soltani1؛ Mahmoud Goudarzi2؛ Amin Dehghan ghahfarokhi3 | ||
1Assistant professor in sport management, Department of Sport Sciences, Faculty of Educational Sciences and Psychology,University of Sistan and Baluchestan, Zahedan, Iran | ||
2Professor of the Department of sport management, Faculty of Physical Education and Sports Sciences, University of Tehran, Tehran, Iran | ||
3Assistant Professor of the Department of sport management, Faculty of Physical Education and Sports Sciences, University of Tehran, Tehran, Iran | ||
چکیده [English] | ||
The aim of this study was to investigate the relationship model of social and cultural capital with the social participation of sports celebrities with the mediation of social responsibility. The method of this research was a descriptive-survey type and the statistical population was sports celebrities, 278 people were selected as a statistical sample from the available sampling method due to the difficulty of data collection. Data collection tools included researcher-made questionnaire on social participation, social responsibility,cultural capital, and social capital.The face and content validity of the questionnaire was confirmed by 10 specialists and their reliability was calculated in a preliminary study with 30 subjects and Cronbach's alpha was 0.83, 0.86, 0.76 and 0.85 respectively. The data was analyzed through structural equatio modeling method using Lisrel software. Structural equation modeling analyzes confirmed the suitability of the proposed model. According to the obtained results, one of the methods of persuading sports celebrities to engage in extra-role behaviors for social participation and social responsibility is to improve the social and cultural capital of famous athletes. | ||
کلیدواژهها [English] | ||
Social capital, cultural capital, social participation, social responsibility, sports celebrities | ||
مراجع | ||
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