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شناسایی عوامل مؤثر بر رونق کسبوکارهای کوچک و متوسط ورزشی | ||
فصلنامه علمی پژوهشهای کاربردی در مدیریت ورزشی | ||
مقاله 1، دوره 13، شماره 4 - شماره پیاپی 52، 1404، صفحه 1-18 اصل مقاله (2.27 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/arsm.2025.69088.3800 | ||
نویسندگان | ||
محمود گودرزی1؛ محمدحسین قربانی2؛ احمد محمودی* 3 | ||
1استاد، گروه مدیریت ورزشی، دانشگاه تهران، تهران، ایران. | ||
2دکتری، گروه مدیریت ورزشی، دانشگاه علامه طباطبائی، تهران، ایران. | ||
3استادیار، گروه مدیریت ورزشی، دانشگاه تهران، تهران، ایران. | ||
چکیده | ||
اهمیت کسبوکارهای کوچک و متوسط بهعنوان ابزاری برای رشد اقتصادی در بسیاری از کشورهای پیشرفته مشخص شده است. بررسی و شناسایی عوامل مؤثر بر رونق کسبوکارهای کوچک و متوسط ورزشی میتواند به غنای علمی حوزه اقتصاد و بازاریابی ورزشی و مدیریت ورزشی کمک شایانی نماید. لذا هدف پژوهش حاضر، شناسایی عوامل مؤثر بر بر رونق کسبوکارهای کوچک و متوسط ورزشی بود. روش پژوهش حاضر کیفی و از نوع پژوهشهای اکتشافی میباشد و از لحاظ هدف جزء پژوهشهای کاربردی به شمار میآید. مشارکتکنندگان در این پژوهش شامل اعضای هیئتعلمی رشته مدیریت ورزشی، اعضای هیئتعلمی رشته بازاریابی و مدیران و کارشناسان ورزشی صاحبنظر بودند و از روش نمونهگیری هدفمند در پژوهش استفاده شد. برای گردآوری اطلاعات مصاحبههای عمیق و نیمه ساختاریافتهای با شرکتکنندگان انجام گرفت و با 25 مصاحبه اشباع نظری حاصل شد. برای تحلیل دادهها از روش تحلیل مضمون جهت کسب اطلاعات این پژوهش استفاده شد. نتایج پژوهش نشان میدهد که عوامل مؤثر بر رونق کسبوکارهای کوچک و متوسط ورزشی از چهار مقوله اصلی تشکیل شده است که شامل عوامل حقوقی، عوامل فرهنگی-اجتماعی، عوامل مدیریتی و عوامل تکنولوژیک میشود. در نهایت با توجه به نتایج و عوامل مؤثر بر رونق کسبوکارهای کوچک و متوسط ورزشی نیاز است برای استفاده از فرصتها و مدیریت چالشهای این حوزه برنامههای مناسبی تدوین کرد. | ||
کلیدواژهها | ||
توسعه کسبوکار؛ صنعت ورزش؛ کارآفرینی ورزشی؛ کسبوکارهای کوچک و متوسط | ||
عنوان مقاله [English] | ||
Identifying Factors Affecting the Prosperity of Small and Medium Sports Businesses in Iran | ||
نویسندگان [English] | ||
Mahmood Goodarzy1؛ Mohammad hosein Ghorbani2؛ Ahmad Mahmoudi3 | ||
1Professor, Department of Sport Management, University of Tehran, Tehran, Iran. | ||
2Ph.D, Department of Sport Management, Allameh Tabataba'i University, Tehran, Iran. | ||
3Assistant Professor, Department of Sport Management, University of Tehran, Tehran, Iran. | ||
چکیده [English] | ||
The importance of small and medium businesses as a tool for economic growth has been identified in many developed countries. Examining and identifying factors affecting the prosperity of small and medium sports businesses can contribute greatly to the scientific richness of the field of sports economics and marketing and sports management. Therefore, the aim of the current research was to identify the factors affecting the prosperity of small and medium sports businesses. The current research method is qualitative and exploratory research, and in terms of its purpose, it is considered as part of applied research. The participants in this research included faculty members in the field of sports management, faculty members in the field of marketing, and managers and expert sports experts, and the purposeful sampling method was used in the research. To collect information, in-depth and semi-structured interviews were conducted with the participants and theoretical saturation was achieved with 25 interviews. To analyze the data, thematic analysis method was used to obtain the information of this research. The results of the research show that the factors affecting the prosperity of small and medium sports businesses consist of four main categories, which include legal factors, socio-cultural factors, managerial factors, and technological factors. Finally, according to the results and factors affecting the prosperity of small and medium sports businesses, it is necessary to formulate appropriate plans to use the opportunities and manage the challenges of this field. | ||
کلیدواژهها [English] | ||
Business Development, Sports Industry, Sports Entrepreneurship, Small and Medium Businesses | ||
مراجع | ||
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