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مقایسه وضعیت خودبرندسازی و مهارتهای ارتباطی دانشجویان رشته تربیت بدنی با سایر رشتهها | ||
فصلنامه علمی پژوهشهای کاربردی در مدیریت ورزشی | ||
مقاله 4، دوره 6، شماره 3 - شماره پیاپی 23، بهمن 1396، صفحه 43-52 اصل مقاله (315.99 K) | ||
نوع مقاله: مقاله پژوهشی | ||
نویسندگان | ||
حمید قاسمی* 1؛ فاطمه صائمیان2 | ||
1دانشیارگروه مدیریت ورزشی دانشگاه پیام نور | ||
2کارشناس ارشد مدیریت ورزشی دانشگاه آزاد اسلامی واحد کرج | ||
چکیده | ||
هدف تحقیق حاضر مقایسه وضعیت خودبرندسازی و مهارتهای ارتباطی دانشجویان رشته تربیت بدنی با دانشجویان سایر رشتههای منتخب بود. روش تحقیق از نظر استراتژی توصیفی و از نظر مسیر اجرا پیمایشی بود. جامعه آماری تحقیق شامل دانشجویان دانشگاههای کشور بودند که براساس تعداد جامعه نامحدود بر اساس جدول مورگان تعداد کفایت 384 نمونه انتخاب شد که با روش نمونهگیری تصادفی خوشهای و به تعداد 390 پرسشنامه به نسبت مساوی بین دو گروه دانشجویان رشته تربیت بدنی و سایر رشته ها توزیع شد و به ترتیب با تعداد 188 و 193 پرسشنامه (مجموع 381 مورد) بازگشت شد. ابزار اندازهگیری، شامل پرسشنامه سنجش وضعیت خودبرندسازی از طریق مهارتهای ارتباطی و پرسشنامه تعیین موقعیت برند شخصی (قاسمی، 1394) بود که پس از تأیید روایی و پایایی مجدد مورد استفاده قرار گرفت. نتایج نشان داد که در مجموع، وضعیت خودبرندسازی و مهارتهای ارتباطی نمونه آماری تحقیق، در حد متوسط است. در زمینه مهارتهای ارتباطی و موقعیت برند شخصی، بین دانشجویان تربیتبدنی و سایر رشتهها اختلاف معنیدار وجود دارد و میانگین گروه تربیتبدنی نسبت به سایر رشتهها کمتر است. همچنین میانگین مهارتهای ارتباطی و خودبرندسازی دانشجویان تربیتبدنی، هر دو پائینتر از متوسط است. | ||
کلیدواژهها | ||
خودبرندسازی؛ برندسازی شخصی؛ مهارتهای ارتباطی؛ دانشجو؛ دانشگاه | ||
عنوان مقاله [English] | ||
Comparison of Self Branding and Communication Skills Between Physical Education Students with Other Students | ||
نویسندگان [English] | ||
Hamid Ghasemi1؛ Fatemeh Saemiyan2 | ||
1Associate Professor in Sport Management, Payam Noor University | ||
2M.A in Sport Management, Karaj Islamic Azad University | ||
چکیده [English] | ||
This paper aims to compare self branding and communication skills between physical education students and other selected students. Methodology was descriptive; strategically; and survey. Population was all Iranian students. Sampeling way was unlimited society randomized cluster and through use of Morgan's schedual 384 samples were enough. Thus 390 sample recived our questionnaire and 381 questionnaire were filled in(188 physical education students and 193 of others respectively ) .Instrument for datagathering were communication skills questionnaire and self branding questionnaire made by Ghasemi(2015). Questionnaires were used after being approved its validity and relaiability. Findings showed the average level of communication skills and self branding in all students. But the communication skills and self branding were lower in physical education students in comparison with other students. The difference was significant and physical education students were weaker than others. Mean of communication skills and self branding of physical education students were lower than average as well. | ||
کلیدواژهها [English] | ||
Self Branding, Personal Branding, Communication Skills, students, university | ||
مراجع | ||
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