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تدوین برنامه استراتژیک ورزش همگانی و قهرمانی دانشگاه آزاد اسلامی با مدل SWOT-ANP | ||
فصلنامه علمی پژوهشهای کاربردی در مدیریت ورزشی | ||
مقاله 10، دوره 8، شماره 1 - شماره پیاپی 29، تیر 1398، صفحه 139-153 اصل مقاله (369.98 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.30473/arsm.2019.5851 | ||
نویسندگان | ||
رضا عباسی بختیاری1؛ ابوالفضل فراهانی* 2؛ لقمان کشاورز2 | ||
1دانشجوی دکتری مدیریت و برنامه ریزی ورزشی دانشگاه پیام نور | ||
2استاد گروه مدیریت ورزشی دانشگاه پیام نور | ||
چکیده | ||
هدف از تحقیق حاضر تدوین استراتژی ورزش همگانی و قهرمانی دانشگاه آزاد اسلامی است. برای تجزیه و تحلیل یافتهها و تعیین استراتژی مناسب از مدل تحلیلی سوات (SWOT) و برای اولویتبندی استراتژیها از فرآیند تحلیل شبکهای (ANP) استفاده شده است. برای گردآوری دادهها از مصاحبه، مطالعات کتابخانهای و میدانی، تحقیقات پیشین و نظرات اعضای شورای راهبردی که شامل اعضای هیأت علمی و مسئولین ورزش دانشگاه بودند و از سه پرسشنامه محقق ساخته استفاده شده است. در پرسشنامه اول ﻋﻮاﻣﻞ دروﻧﯽ و ﺑﯿﺮوﻧﯽ تاثیرگذار (7 ﻗﻮت، 2 ﺿﻌﻒ، 6 ﻓﺮﺻﺖ و 6 ﺗﻬﺪﯾﺪ) ﺷﻨﺎﺳﺎﯾﯽ شدند، روایی این پرسشنامه توسط خبرگان تأیید و پایایی آن نیز با آزمون آلفای کرونباخ 86/0 تأیید شد. با پرسشنامه دوم و در جلسه راهبردی شدت عامل و ضریب اهمیت (وزن) هر گویه تعیین گردید، با توجه به ماتریس همزمان ارزیابی عوامل داخلی و خارجی استراتژی ورزش همگانی و قهرمانی دانشگاه آزاد اسلامی در وضع رقابتی معطوف به قوت (ST) تعیین شد. در این مراحل با توجه به خاص بودن جامعه، با تعداد 20 نفر از اعضای هیأت علمی و مسئولین ورزش دانشگاه، این پرسشنامهها تکمیل گردید. براساس یافتههای تحقیق و نتایج تحلیل سوپر ماتریس حد محاسبهشده اوزان و نظرات اعضای شورای راهبردی، استراتژیهایی همچون توسعه و ارتقا کیفی واحدهای عمومی تربیتبدنی، توسعه کمی و کیفی رویدادهای ورزشی و توسعه دسترسی آسان دانشجویان به ورزش همگانی و قهرمانی پیشنهاد شدند. | ||
کلیدواژهها | ||
دانشگاه آزاد اسلامی؛ همگانی و قهرمانی؛ ANP؛ SWOT؛ استراتژی | ||
عنوان مقاله [English] | ||
Developing Strategic Plan of Sport for All and Championship Sport of Islamic Azad University Using SWOT-ANP | ||
نویسندگان [English] | ||
Reza Abbasi bakhtiari1؛ Abolfazl Farahani2؛ Loghman Keshavarz2 | ||
1PhD condidate in sport management, Payam Noor University | ||
2Professor in Sport Management, Payam Noor University | ||
چکیده [English] | ||
The aim of this study was to develop strategic plan of sport for all & championship sport of Islamic Azad University.. To analyze the findings and to determine the appropriate strategy SWOT analysis (SWOT) and to prioritize strategies (ANP) is used. To collect data from interviews, library and field studies, previous research and comments made by members of the Steering Council, which includes faculty and college sports officials, and three questionnaires was used. The first questionnaire were identified internal and external factors affecting validity confirmed by experts and its reliability was confirmed by Cronbach's alpha test 86/0. The second questionnaire and in meeting strategic and operating intensity factor of importance (weight) of each item was determined, according to the same matrix evaluation of internal and external factors strategy for sport and the championship of Islamic Azad University focused on competitive conditions in force (ST) was determined. In this specific steps according to population, with 20 members of the faculty and college sports officials, the questionnaires were completed. Based on the research findings and the results of the calculated super matrix limit weightings and the views of the members of the Strategic Council, strategies such as the development and qualification of public physical education units, the quantitative and qualitative development of sporting events and the development of easy access for students to public and championship sports are proposed. | ||
کلیدواژهها [English] | ||
Islamic Azad University, Sport for All and Championship Sport, ANP, SWOT, Strategy | ||
مراجع | ||
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