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اناری, غلامرضا, قاسمی, حمید. (1399). نقش مصرف رسانه‌ای بر انجام فعالیت بدنی براساس الگوی سلامت و سواد بدنی ادراک شده در دانش آموزان ایران. فصلنامه علمی زیست فناوری گیاهان زراعی, 9(2), 97-114. doi: 10.30473/arsm.2020.53433.3294
غلامرضا اناری; حمید قاسمی. "نقش مصرف رسانه‌ای بر انجام فعالیت بدنی براساس الگوی سلامت و سواد بدنی ادراک شده در دانش آموزان ایران". فصلنامه علمی زیست فناوری گیاهان زراعی, 9, 2, 1399, 97-114. doi: 10.30473/arsm.2020.53433.3294
اناری, غلامرضا, قاسمی, حمید. (1399). 'نقش مصرف رسانه‌ای بر انجام فعالیت بدنی براساس الگوی سلامت و سواد بدنی ادراک شده در دانش آموزان ایران', فصلنامه علمی زیست فناوری گیاهان زراعی, 9(2), pp. 97-114. doi: 10.30473/arsm.2020.53433.3294
اناری, غلامرضا, قاسمی, حمید. نقش مصرف رسانه‌ای بر انجام فعالیت بدنی براساس الگوی سلامت و سواد بدنی ادراک شده در دانش آموزان ایران. فصلنامه علمی زیست فناوری گیاهان زراعی, 1399; 9(2): 97-114. doi: 10.30473/arsm.2020.53433.3294

نقش مصرف رسانه‌ای بر انجام فعالیت بدنی براساس الگوی سلامت و سواد بدنی ادراک شده در دانش آموزان ایران

فصلنامه علمی پژوهش­های کاربردی در مدیریت ورزشی
دوره 9، شماره 2 - شماره پیاپی 34، آذر 1399، صفحه 97-114    اصل مقاله (960.17 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30473/arsm.2020.53433.3294
نویسندگان
غلامرضا اناری1؛ حمید قاسمی* 2
1دانشجوی دکتری مدیریت بازاریابی ورزشی، دانشگاه پیام نور، تهران، ایران
2دانشیار مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران
چکیده
هدف این تحقیق بررسی نقش مصرف رسانه‌ای بر انجام فعالیت بدنی براساس الگوی سلامت و سواد بدنی ادراک شده در دانش آموزان ایران با ارائه الگوی کاربردی بود. در این تحقیق از روش پیمایش کمی و مدلیابی معادله ساختاری استفاده شد. جامعه آماری این تحقیق شامل کلیه دانش آموزان 11 تا 19 ساله کل کشور بود که با استفاده روش نمونه‌گیری تصادفی خوشه‌ای تعداد 384 نفر به‌عنوان نمونه آماری انتخاب شدند. برای گردآوری دادهای تحقیق از سه پرسشنامه مصرف رسانه‌ای، سواد بدنی ادراک‌شده PPLI)) ریموند سان و همکاران (2018) و فعالیت بدنی براساس الگوی سلامت پندر استفاده شد. روایی صوری و محتوی پرسشنامه‌ها مورد تأیید و پایایی آن‌ها با استفاده از روش آلفای کرونباخ به ترتیب 934/0 و 970/0 و 834/0 به دست آمد. برای تجزیه وتحلیل داده‌های تحقیق با استفاده از نرم‌افزار آماری Spss و نرم‌افزار Amos از آزمون کلمو گروف اسمیرنوف، ضریب همبستگی پیرسون و مدل یابی معادله ساختاری استفاده شد. نتایج نشان داد که مصرف رسانه‌ای بر دانش و درک، ارتباط با دیگران و اعتماد به نفس دانش آموزان تأثیر مثبت و معناداری دارد (P= 0.001). مصرف رسانه‌ای بر تغییر رفتار ، فواید درک شده،، خودکارآمدی دانش آموزان، موانع درک شده دانش آموزان، تأثیر معناداری دارد (P= 0.001). بنابراین می‌توان گفت مصرف رسانه‌ها سبب ارتقاء سطح فعالیت بدنی براساس الگوی سلامت دانش آموزان و توسعه سواد حرکتی می‌شود. لذا پیشنهاد می‌شود رسانه‌ها بخصوص رسانه‌های ورزشی در برنامه‌ها خود به برنامه های ورزشی مبتنی بر فعالیت های بدنی کودکان توجه ویژه‌ای داشته باشند..
کلیدواژه‌ها
مصرف رسانه؛ سواد بدنی؛ فعالیت بدنی براساس الگوی سلامت؛ دانش آموزان
عنوان مقاله [English]
The role of media consumption on physical activity based on health pattern and perceived physical literacy in Iranian students
نویسندگان [English]
gholamreza anari1؛ Hamid Ghasemi2
11. PhD student in sports marketing management, Payame Noor University, Department of Physical Education and Sports Science, Tehran, Iran
2Associate Professor of Sport Management, Payame Noor University, Department of Physical ‎Education and Sports Science, Tehran, Iran
چکیده [English]
This study investigated the the role of media consumption on physical activity based on health pattern and perceived physical literacy in Iranian students. The method of this research was descriptive correlation with Structural Equation Method. The statistical population of this study consisted of all students aged 11-19 years in the whole country that 384 students were selected as statistical sample by cluster random sampling method. Three media consumption and Perceived Physical Literacy Questionnaires (PPLI) of Raymond Sun et al. (2018) and physical activity based on health pattern were used to collect the research data. The formal and content validity of the questionnaires were confirmed and their reliability was obtained using Cronbach's alpha method 0.934, 0.970 and 0.834. For data analyzing by SPSS software and Amos software of Kolmogorov-Smirnov test, Pearson correlation coefficient and structural equation modeling were used. The results showed that media consumption had a positive and significant effect (P=0.001) on knowledge and understanding, communication with others and students' self-confidence. The results showed that media consumption had a positive and significant effect on Physical Activity Staging وExercise and Exercise self efficacy and Exercise Barriers. Therefore, it can be said that media consumption improves the level of physical activity based on students' health patterns and physical literacy So, it is recommended that the media, especially sports media, pay special attention to children in their programs.
کلیدواژه‌ها [English]
Media consumption, physical activity based on health pattern, Physical literacyو Students
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