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توسعة اقتصادی صنعت ورزش با کاربرد شبکههای اجتماعی با رویکرد طرحهای ترکیبی و مدل سازی ISM (مدلسازی ساختاری تفسیری ) | ||
| مدیریت ارتباطات در رسانه های ورزشی | ||
| مقاله 6، دوره 9، شماره 1 - شماره پیاپی 33، آبان 1400، صفحه 71-86 اصل مقاله (466.05 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30473/jsm.2020.52790.1413 | ||
| نویسندگان | ||
| نجمه حیدری1؛ مینا حکاک زاده* 2؛ محسن منوچهری نژاد3 | ||
| 1دانشجوی دکتری مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد کرمان، کرمان، ایران | ||
| 2استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد کرمان، کرمان، ایران | ||
| 3استادیار مدیریت ورزشی، دانشگاه فرهنگیان، واحد تهران، تهران، ایران | ||
| چکیده | ||
| هـدف ایـن پـژوهش، توسعة اقتصادی صنعت ورزش با کاربرد شبکههای اجتماعی با رویکرد طرحهای ترکیبی و مدل سازی ISM است. روش پژوهش ترکیبی اکتشافی دو مرحلهای از نوع ابزارسازی بود برای انجـام دادن ایـن پـژوهش بـا بررسـی جامع پژوهش و همچنین با استفاده از نظر متخصصان، هشت دسـتة عوامـل تبیـین توسعة اقتصادی صنعت ورزش با کاربرد شبکههای اجتماعی شناسایی شدند. سـپس بـا اسـتفاده از تکنیـک مـدلسـازی ساختاری تفسیری و با استفاده از ابزار پرسشنامه، عوامل در پنج گروه سطح بندی شدند. درادامه، پــس از مشــخص شــدن ســطوح هریــک از عوامــل و همچنــین بــا درنظرگــرفتن مــاتریس در دسترس پذیری نهایی، مدل نهایی ساختار تفسیری ترسیم می شـود. براسـاس نتـایج، عـواملی مانند توسعة منابع مالی، توسعة سازمانی، توسعه نهادها و توسعة حامیان، در ارتبـاط بـا موضـوع توسعة اقتصادی صنعت ورزش با کاربرد شبکه های اجتماعی، اثرپذیری کمتری دارند. در در بخش کمی روش پژوهش توصیفی- پیمایشی بود. جامعة آماری مورد مطالعه کلیة اعضای هیئت علمی دانشکدهها و گروههای تربیتبدنی و علوم ورزشی دانشکدههای سراسری میباشد. ابزار مورد استفاده در بخش کمی، مقیاس محققساخته بر اساس بخش کیفی بود. همچنین روایی همگرا، پایایی ترکیبی و آلفای کرونباخ مورد تأیید قرار گرفت. برای تجزیه و تحلیل داده ها از آمار توصیفی و مدل معادلاتساختاری برای بررسی برازش مدل پژوهش استفاده گردید. نتایج بخش کمی نشان داد که مقدار تی مربوطه هر عامل تأثیر معناداری را دارند و تمامی چارچوب مدل توسعة اقتصادی صنعت ورزش با کاربرد شبکههای اجتماعی مورد تأیید قرار گرفت. همچنین نتایج نشان داد که مدل پژوهش از برازش مناسبی برخوردار میباشد. | ||
| کلیدواژهها | ||
| توسعه؛ اقتصاد؛ شبکههای اجتماعی؛ ورزش؛ صنعت؛ ساختاری تفسیری | ||
| عنوان مقاله [English] | ||
| Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling) | ||
| نویسندگان [English] | ||
| Najmeh Hedari1؛ Mina Hakakzadeh2؛ Mohsen Manochehri nejad3 | ||
| 1PhD Student of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran | ||
| 2Assistant Professor of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran | ||
| 3Assistant Professor of Sport Management, Farhangian University, Tehran Branch, Tehran, Iran | ||
| چکیده [English] | ||
| The purpose of this research is the economic development of the sports industry with the use of social networks with the approach of combined designs and ISM modeling. The research method was a two-step exploratory combination of instrument making. Comprehensive research, as well as using the opinions of experts, eight factors among the economic development of the sports industry were identified using social networks. Then, using the technique of interpretive structural modeling and using questionnaire tools, the factors were classified into five groups. Then, after considering the level of each and every level of public opinion. The final access matrix draws the final model of the interpretive structure. Based on the results, factors such as financial resource development, organizational development, institutional development, and sponsorship development are less effective in relating to the economic development of the sports industry using social media. . And in a small part, the research method was descriptive-survey. The statistical population studied is the total number of faculty members of the faculties and departments of physical education and sports sciences of the national faculties. To analyze the data, descriptive statistics and structural equation model were used to evaluate the suitability of the research model. The results of the quantitative section showed that the amount of T-factor of each factor has a significant effect and all the framework of the economic development model of the sports industry was approved using social networks. The results also showed that the research model has a good fit. | ||
| کلیدواژهها [English] | ||
| Development, Economic, Social Networks, Sports, Industry, Interpretive Structure | ||
| مراجع | ||
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