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بهرامی, حدیثه, شهولی کوه شوری, جواد, قبادی یگانه, اکرم. (1402). سواد ارتباطی: تحلیل سوادهای تخصصی در ارتباطات ورزشکاران حرفه‌ای. فصلنامه علمی زیست فناوری گیاهان زراعی, 11(2), 33-54. doi: 10.30473/jsm.2022.63925.1620
حدیثه بهرامی; جواد شهولی کوه شوری; اکرم قبادی یگانه. "سواد ارتباطی: تحلیل سوادهای تخصصی در ارتباطات ورزشکاران حرفه‌ای". فصلنامه علمی زیست فناوری گیاهان زراعی, 11, 2, 1402, 33-54. doi: 10.30473/jsm.2022.63925.1620
بهرامی, حدیثه, شهولی کوه شوری, جواد, قبادی یگانه, اکرم. (1402). 'سواد ارتباطی: تحلیل سوادهای تخصصی در ارتباطات ورزشکاران حرفه‌ای', فصلنامه علمی زیست فناوری گیاهان زراعی, 11(2), pp. 33-54. doi: 10.30473/jsm.2022.63925.1620
بهرامی, حدیثه, شهولی کوه شوری, جواد, قبادی یگانه, اکرم. سواد ارتباطی: تحلیل سوادهای تخصصی در ارتباطات ورزشکاران حرفه‌ای. فصلنامه علمی زیست فناوری گیاهان زراعی, 1402; 11(2): 33-54. doi: 10.30473/jsm.2022.63925.1620

سواد ارتباطی: تحلیل سوادهای تخصصی در ارتباطات ورزشکاران حرفه‌ای

مدیریت ارتباطات در رسانه های ورزشی
مقاله 2، دوره 11، شماره 2 - شماره پیاپی 42، دی 1402، صفحه 33-54    اصل مقاله (998.99 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30473/jsm.2022.63925.1620
نویسندگان
حدیثه بهرامی* 1؛ جواد شهولی کوه شوری2؛ اکرم قبادی یگانه3
1دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت‌بدنی و علوم ورزشی دانشگاه تهران، تهران، ایران.
2دکتری مدیریت استراتژیک در ورزش، دانشکده تربیت‌بدنی و علوم ورزشی، واحد مبارکه، دانشگاه آزاد اسلامی، مبارکه، ایران.
3دکتری مدیریت ورزشی، دانشکده تربیت‌بدنی و علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران.
چکیده
سوادهای تخصصی در ارتباطات که فراتر از خواندن، نوشتن و گفت‌وگوی ساده هستند، در برقراری ارتباط انسان‌ها با خود، دیگران و حتی دیگر موجودات، نقش پررنگی دارند. کیفیت ارتباط خوب به معنای موفقیت بیشتر در زندگی شخصی و حرفه‌ای است. با استناد به این مقدمۀ کوتاه، این پرسش مطرح می‌‌شود که آیا سواد ارتباطی یک مهارت بسیار مهم در نزد ورزشکاران حرفه‌ای است؟ احتمالاً پاسخ مثبت است؛ زیرا ورزش حرفه‌ای در حال شکافتن اعتقادات منفی نسل‌های گذشته، مانند از بین بردن تبعیض‌های نژادی است و از سوی دیگر، ورزش حرفه‌ای، سلایق و علاقه‌مندی‌های مختلف را گرده هم آورده و به شکل‌گیری ارتباطات گسترده‌ای منجر شده است. ازآنجا‌که سواد ارتباطی در ورزش حرفه‌ای کمتر مطالعه شده است، هدف این مطالعه، تحلیل سوادهای تخصصی در ارتباطات ورزشکاران حرفه‌ای در ایران، براساس تکنیک تحلیل بازیگران کلیدی بود. این امر به‌وسیلۀ ابزار شبیه‌سازی برنامه‌ریزی استراتژیک به نام مک‌تور انجام شد. در این مطالعه که از منظر پارادایم حاکم، انتقادی است، پس از آشنایی ورزشکاران حرفه‌ای رشته‌های فوتبال، دوومیدانی، کشتی، وزنه‌برداری و هندبال با سواد ارتباطی، از آن‌ها درخواست شد تا ماتریس‌های بازیگر-بازیگر و بازیگر-اهداف را که به‌نوعی سطح سواد ارتباطی آن‌ها را می‌سنجید، تکمیل کنند. نتایج در خروجی نرم‌افزار مک‌تور، بیانگر این بود که ورزشکاران حرفه‌ای رشته‌های منتخب، در برقراری ارتباطات خود با سوادهای تخصصی زبان بدن، ارتباط بین‌فرهنگی، سواد تبلیغاتی، ارتباط سازمانی، روابط بین‌الملل و هیجانی، ضعف دارند. در این پژوهش، پیشنهاد‌هایی برای داشتن ارتباطات بهتر، برای ورزشکاران حرفه‌ای ارائه شد.
کلیدواژه‌ها
تحلیل بازیگران؛ سواد ارتباطی؛ مک‌تور؛ ورزش حرفه‌ای
عنوان مقاله [English]
Communicative Literacy: Analysis of Specialized Literacies in the Communication of Professional Athletes
نویسندگان [English]
Hadiseh Bahrami1؛ Javad shahvali kohshouri2؛ َAkram ghobadi yeganeh3
1Ph.D. Candidate at Sport Management, Faculty of Physical Education, University of Tehran, University of Tehran, Iran.
2Ph.D. of Strategic Management in Sports, Faculty of Physical Education and Sport Sciences, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran.
3Ph.D. of Sport Management, Faculty of Physical Education and Sport Sciences, University of Razi, Kermanshah, Iran.
چکیده [English]
The specialized literacies in communication, which go beyond reading, writing, and simple conversation, play a significant role in human communication with oneself, others, and even other beings; the quality of good communication signifies greater success in personal and professional life. With this brief introduction, the question arises as to whether communicative literacy is a very important skill among professional athletes. The answer is likely positive; as professional sports are breaking down negative beliefs of past generations, such as eliminating racial discrimination. On the other hand, professional sports have brought together different tastes and interests, leading to expanded communications. Since communicative literacy in professional sports has been less studied, the aim of this study is to analyze specialized literacies in the communication of professional athletes in Iran, based on the technique of analyzing key players. This was done through a strategic planning simulation tool called "McCutcheon". In this critical paradigm study, professional athletes in the fields of football, wrestling, weightlifting, and handball were asked to complete actor-actor and actor-goal matrices, which in a way measured their level of communicative literacy. The results from the Makator software output indicated that professional athletes in selected fields have weaknesses in their specialized literacies in body language, intercultural communication, advertising literacy, organizational communication, international and emotional relations. Suggestions were made for better communication for professional athletes.
کلیدواژه‌ها [English]
Communicative Literacy, Makator, Professional Sports
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