- Abdui Manaf, A. A., & Yousef Khaled, A. (2017). Examining the effectiveness of animated cartoon as brand awareness in tv advertisement: evidence from survey in Malaysia and Jordan. International Journal of Business and Society, 18(3), 427-438.
- Akbari, M., & Ghobadi Lamuki, T. (2022). Evaluating the effectiveness of emotional and logical advertising attractionsin attitudes towards a company brand (Case study of Alis Company). Quarterly Journal of Approach to Business Managment, 2(4), 50-68. (In Persian)
- Alalwan, A. A., Dwivedi, Y. K., & Williams, M. D. (2014). Examining factors affecting customer intention and adoption of internet banking in Jordan. Journal of Retailing and Consumer Services, 40, 125-138.
- Aminpour, S. (2019). The use and impact of animation on the audience in media advertising. Media Management, 43, 23-32. (In Persian)
- Babaei Meybodi, H., Konjkave Monfared, A., & Karimi Meybodi, E. (2019). The effect of using popular verifiers in TV commercials on the audience's attitude and purchase intention. Quarterly Scientific Journal of Audio-Visual Media, 30, 253-277. (In Persian)
- Bahreini, M., Abdolmaleki, H., & Noorbakhsh.,P. (2022). Modeling the role of endorsement on brand loyalty of shooting athlete with mediating e- worth of mouth (Case study: Walther Gun). Communication Management in Sports Media, 9(3), 58-69. (In Persian)
- Balkrishna Neve, M. (2020). Efficacy of advertisements: A study on comparative analysis of celebrityendorsed advertisements versus cartoon character-endorsed advertisements for children. International Journal of Research in Engineering, IT and Social Sciences, 10(2), 6-12.
- Banik, Sh., & Rani Dhar, S. (2021). Effect of advertisement on children’s purchase intention: the mediating role of advertisement recall. The Journal of Management Theory and Practice, 2(2), 81-88.
- BIBLIOGRAPHY Behnam, M., Hamidi, M., & Goodarzi, M. (2015). Designing a structural equation model of attitudes toward advertising, motivation and future intentions of consumers of sports services in cognitive advertising. Physiology and Management Research in Sport, 9, 21-33. (In Persian) .
- Chaddha, P., Agarwal, B., & Zareen, A. (2021). Investigating the impact of celebrity endorsement on consumers’ purchase intention towards online travel service industry in India. Turkish Journal of Computer and Mathematics Education, 12(11), 6138-6147.
- Chen, Y. C., & Lee, H. H. (2020). The effects of website content and trust on online purchasing intention of agricultural products. In 8th International Conference of Entrepreneurship and Business Management Untar, 361-367.
- Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention. Journal of Fashion Marketing and Management, 24(3), 361-380.
- Cheung, M. F., & To, W. M. (2017). The influence of the propensity to trust on mobile users' attitudes toward in-app advertisements: An extension of the theory of planned behavior. Computers in Human Behavior, 76, 102-111.
- Czarnecka, B., & Schivinski, B. (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards and beliefs about advertising. Journal of Global Marketing, 32(4), 219-238.
- Daemi aqdam, M., & Mahboudi, M. (2020). The effect of celebrity reputation and advertising, attitude towards advertising and brand on shopping intention. Paper presented at the First International Conference on Accounting and Management, Istanbul. (In Persian)
- Ebrahimi, A., & Shekari, A., & Shetabe Bushehri, N. (2017). The impact of consumer trust on shopping intention mediated by mouth-to-mouth advertising. Sport Management Studies, 8(40), 31-46. (In Persian)
- Faiz, D., Arefi, A., & Kahyari Haghighat, A. (2016). The effect of the attractiveness of celebrities and the effectiveness of advertising. Quarterly Scientific Journal of Exploration Research Business Management, 16, 185-209. (In Persian)
- Falahati, M. (2017). Designing purchase decision making styles model of sportswear consumers (Doctoral dissertation). Kharazmi University, Tehran. (In Persian)
- Fathian, R. (2018). Experimental study of the effect of using famous athletes on promoting brand equity, brand attitude and desire to buy sports goods (Doctoral dissertation). Kharazmi University, Tehran. (In Persian)
- Ghayour, S. M., Rojui, M., Khoshandam, A., & Pourang, A. (2020). Effect of positive and negative Excitements on attitudes toward social media-based advertising with Role of Mediate emotions. Consumer Behavior Studies Journal, 7(2), 216-234. (In Persian)
- Giertz, J., Hollebeek, L.D., Weiger, W. H., & Hammerschmidt, M. (2022). The invisible leash: When human brands hijack corporate brands' consumer relationships. Journal of Service Management, 33(3), 485-495.
- Hosnaee, M., & Masoudnia, N. (2019). The role of mascots’ characters of the advertisement animation films in the food industry branding. Journal of Fine Arts-Performing Arts and Music, 24(1), 4-37. (In Persian)
- Khayami, A., Eskandari, A., & Khelghati, M. (2019). A review of the culture of celebrityism and the interaction of the national media with Celebrities. Quarterly Scientific Journal of Audio_Visual Media, 13(20), 7-32. (In Persian)
- Koosha, B., Rashidi, E., & Danaei, A. (2021). Modeling the effects of advertising attractiveness of celebrities on the effectiveness of brand advertising: Study social business Instagram pages. Quarterly Scientific Journal of Audio_Visual Media, 15(1), 96-133. (In Persian)
- kordlu, H., Teymouri, A., & Naserian, A. (2018). Predicting people's attitudes toward advertising through sports based on their beliefs. Journal of Physiology and Management Research in Sport, 10(2), 45-57. (In Persian)
- Maleki Minbashrazgah, M., Bagheri Qarahbolagh, H., & Eynali, M. (2021). Social media advertising: Analysis of the role of informativeness, social image and creativity in advertising on purchase intention (Case study: Majid products costumers). Communication Management in Sports Media, 8(2), 37-48. (In Persian)
- Mehrani, H. (2011). A survey on effective elements in making a successful comercial animation (Master´s thesis). University of Art, Tehran. (In Persian)
- Mirfeyzi, S. Z., & Madadi, M. S. (2016). Investigating the effect of advertising on brand attitude and advertising efforts in Iran. Paper presented at the First International Conference on New Research in Management Studies, Imam Reza International University. (In Persian)
- Moghadas, M., & Kalate Seifari, M. (2017). Analysis of the impact of media on consumer attitudes toward the brand and purchaseintention. Communication Management in Sports Media, 5(17), 63-72. (In Persian)
- Naghash, A., Rezaei Dolatabadi, H., & Amiri Aghdaei, A. A. (2021). Analyzing the impact of consumers’ response to brand marketing by developing the celebrity endorser model. New Marketing Research Journal, 11(1), 63-86. (In Persian)
- Osanlou, B., Khoddami, S., & Boroojerdian, S. (2019). Considering the effect of fantasy proneness and alienation on consumer purchase intentions emphasizing Nostalgia proneness and brand heritage. New Marketing Research Journal, 8(4), 95-110. (In Persian)
- Rohit, H., & Trivedi, T. (2019). The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender. Journal of Business Research, 99, 197-205.
- Roy, S., Dry, W., & Gil, L. (2021). Celebrity endorsements in destination marketing: A three country investigation, Contents lists available at ScienceDirect Tourism Management, 83,12-29.
- Saadatsirat, N., & forghani, M. M. (2019). TV animation narrative analysis with emphasis on the aesthetics of the structure of visual elements. Quarterly Scientific Journal of Audio_Visual Media. 13(3), 7-33. (In Persian)
- Seifollahi, N., & Eskandari, N. (2021). Social media marketing and consumer buying intentions; Mediation of brand Image and awareness. Consumer Behavior Studies Journal, 8(3), 199- 220. (In Persian)
- Sepehrian, A. H., Azimzadeh, S. M., & Keshtidar, M. (2020). Investigating the effect of advertising by the famous sports figures on the tendency to buy sports and non-sports goods: A quasi-experimental study. Communication Management in Sports Media, 7(4), 53-64. (In Persian)
- Sethuraman, P., & Thanigan, J. (2019). An empirical study on consumer attitude and intention towards online shopping. International Journal of Business Innovation and Research, 18(2), 145-166.
- Shamszadeh, S. (2016). Desining the model of purchaes intension by using advertising involvement dimension with emphasis on advertismenys endorser credibility (Master´s thesis). Kharazmi University, Tehran. (In Persian)
- Shekarchi, Z., & Vlikhani, Z. (2020). The impact of the characteristics of social media influencers on online shopping through the mediating role of attitude to advertising and branding. New Marketing Reserch Journal, 11(4), 157-176. (In Persian)
- Shuja, K., Mazhar, A., Anjum, M. M., & Rahim, A. (2018). Effectiveness of animated spokes-character in advertising targeted to kids. Journal of Marketing Management and Consumer Behavior, 2(2), 31-47.
- Zahedi, F. (2018). Investigating the iimpact of celebrity endorsement on consumer’s purchase intention by mediating attitudes toward the advertising and brand attitudes (Master´s thesis). Khalije Fars University. (In Persian)
- Zhou, F., Su, Q., & Mou, J. (2021). Understanding the effect of website logos as animated spokescharacters on the advertising: A lens of parasocial interaction relationship. International Journal of Technology in Society, 65, 178-189.
- Zinalabedin, P., & Heshmatnejad, M. (2021). The function of visual techniques in the narration of non-verbal animations. Media, 32(1), 85-110. (In Persian)
|